Ustream On-Demand Webinar
- Distinguished Speakers
Aberdeen Group Research Director
Ustream VP of Marketing
Marketers, you are no longer in charge. In today’s digital world, buyers have taken control of their journey, leveraging the web to conduct research and educate themselves on potential business solutions.
As marketers strive to gain the attention of these prospective buyers through a variety of content types and channels, video has emerged as an important component of the content marketing toolkit.
Aberdeen Group research has shown 95% of Best-in-Class marketers are using video as part of their content marketing programs.
Watch the on-demand webinar and learn:
- The role of video in the hidden sales cycle
- How the Best-in-Class use video in their marketing mix
- Tactics for calculating the impact of video on marketing results
This webinar is presented by Maribeth Ross, Chief Content Officer, Marketing Effectiveness & Strategy, Aberdeen Group, and provided by Ustream.