Kolba Cafe hosts Vasken Kalayjian, the CEO and Brand Architect at GK Tribe Global.

Ever wondered how can we position Armenia in the global context? Ever wondered how to brand something non-commercial like a development project?

Join us to listen the exciting talk by V. Kalayjian. Together with his team Mr Kalayjian have carried a groundbreaking study painting a vivid portrait of how the Republic of Armenia is perceived. That exercise generated 4,360 responses, providing a measure of the perceptions revealed in the one-on-one interviews.