Live from TMA 2011 Winter Conference: Medicine in the Age of Social Media Kevin Pho, MD, Blogger, KevinMD.com Dr. Pho is social media's leading physician voice. Voted the best medical blog of 2008, KevinMD.com is among the web’s most prominent and influential health care platforms, with over 40,000 subscribers and 33,000 followers on Facebook and Twitter. As TMA's keynote speaker, Dr. Pho discusses why doctors should engage in blogs, Twitter or Facebook, shows examples of how doctors are connecting with patients in social media platforms and outlines the risks to physicians. He also reflects on his personal social media journey and how social media can benefit organized medicine.