Let’s face it: when you think of annual reports, the word “engaging” is probably not one that immediately springs to mind.
Unless, of course, you’re thinking of the Ustream 2013 Annual Report. Go ahead, check it out. We’ll wait.
Pretty cool, huh? We think so … and so does Forbes. That’s why Ustream made their list of “5 Brands That Nailed Their Annual Reports” and was singled out as most engaging of the bunch.
Forbes contributor Ross Crooks set out to prove that it is possible for annual reports to “do the seemingly impossible: engage stakeholders and win loyal fans.” And while he singles out four other worthy examples, he declares that “the award for Most Engaging Report goes to Ustream.”
A few more of his comments:
- “an engaging motion-filled masterpiece”
- “a clever piece of work that communicates a willingness to do the unconventional”
- “Takeaway: Beauty and reporting can go hand in hand.”