Streaming Video Blog

Get product updates, tips for video, news on industry
events and discover trends about live streaming,
video production and video on-demand.

Streaming Video Success Stories Infographic Featuring 8 Leading Organizations

Video moves people.  The human brain absorbs video with much less work than it takes to process text.  As a result, we’d rather watch than read, and we end up sharing videos more than almost any other type of content on the internet. Leading organizations are recognizing this, and they’re expanding their use of video as a tool for driving better business outcomes.

The streaming video success stories infographic below illustrates eight great results that organizations are achieving using streaming video.  Click on the infographic and it will open in PDF format, with each result linking to a two-minute video that explains how it was achieved.  Which result is most relevant to your goals?

For the fastest path to results, tell us the type of impact you need from streaming video, and we can coach you on the best practices most relevant to delivering it.

Streaming Video Success Stories Infographic[Download Infographic PDF]


Be Inspiring: Top 6 Tips for Streaming Religious Services and Other Events

Top 7 Tips for Streaming Religious Services and Other Events Point your camera at a religious service, touch the “Go Live” button, and your stream could reach dozens or even thousands of people in places you’ve never heard of.  You can’t be sure what effect it might have on your audience.

Maybe you’re a rabbi sitting in front of a webcam in your office, about to play guitar and chat online with visitors to your weekly online-only synagogue. Or maybe you’re behind a camera that will sweep across 4,000 parishioners in a megachurch and send the service out to 50,000 viewers around the world.

Both these examples are among the roughly one thousand religious organizations that share their services on Ustream.tv each week. Whether the audience is vast or small, each producer wants to offer a high-quality, reliable video stream that is a gift for viewers to receive.

We asked experienced producers who stream religious services to share with us the top tips that make their work successful and rewarding. Read on to get their advice.  And get started free with IBM Cloud Video (includes Ustream) to stream your own religious service.

  1. Start with an abundance of bandwidth
  2. Harness social media
  3. Emphasize audio to build your impact
  4. Make viewers feel present
  5. Connect everyone with the chat module
  6. The biggest impact might come with the smallest audience


SolarCity Use Case Video: Building Employee Engagement with Streaming Video


Nothing conveys emotion like live video. You watch it and feel it in the same moment.  This SolarCity use case video explores why live video plays such an important role at SolarCity: it’s the vehicle for executive-led town halls, interactive trainings and webinars that bring together 15,000 employees across many locations and departments.


World Jousting Championship This Weekend: Think Game of Thrones Without Stunt Planning

World Jousting Championship“If you haven’t seen jousting before, picture your worst nightmare come true,” says Luke Campbell, chief operating officer at Epicentre.tv, which is streaming the first World Jousting Championship this weekend on IBM Cloud Video. “It’s two guys running on horseback, down a tilt line, 60 kilometers an hour (about 40 miles an hour) using wooden lances with metal tips to knock each other off. It’s insane, actually. You have to witness it to believe it.”


Are You Ready for Streaming Video?

Sure, video has become the communication platform of choice among enterprise businesses, but how do you know if your organization — not to mention your network — is ready to make the leap?

In our next webinar, Ustream Director of Product Marketing Bob Lee will help you address this question using research data from Frost & Sullivan.

Register to join us on July 9 at 11 a.m. PT for “Is Your Organization (and Your Network) Ready for Streaming Video?” You’ll learn

  • The benefits of video for B2B and B2C businesses
  • The 5 criteria for enterprise video platforms
  • The advantages of live versus recorded video
  • The network requirements and production needs for setting up a streaming video presence

Reserve your spot today, and we’ll see you on July 9!


Streaming Video Engages Employees on Any Device, Anytime, Anywhere

As enterprises face the challenge of managing a global workforce, live streaming video is becoming a must-have resource. By live-streaming employee meetings, training and executive presentations, companies can deliver their messages in a format that unites teams across borders and allows real-time interaction.

According to a recent white paper by Wainhouse Research, more than half of all organizations surveyed (51 percent) reported than they have implemented online video in employee training applications, with 47 percent using video for executive presentations.

To support this growing trend, we recently launched Ustream Align, the industry’s easiest and most scalable video platform with enterprise-grade security. Enterprise clients now have a secure tool designed specifically for their various internal communications needs.

Employee Interaction

Live streaming video allows enterprises to communicate in real time with employees around the globe — and not just for big events like annual town halls. Ustream client Zuora, for example, broadcasts its weekly meetings to employees across nine time zones. “Ustream has been a big part of helping us keep that small company feel,” notes Zuora Founder and CEO Tien Tzuo.

Training

Using streaming video for employee training allows enterprises to save thousands on travel, accommodations and facility rental fees. Unlike pre-recorded video, a live stream allows employees to have questions answered in real time, exchange ideas and even collaborate on solutions.

One organization making effective use of live video as an educational tool is online training destination CreativeLive. Each month, the company broadcasts up to 200 hours of live training sessions, attracting as many as 20,000 registrants for shorter trainings and 150,000 for multi-day events.

Executive Presentations

It takes more than an email to unite your team behind a mission. Streaming video enables CEOs and other top leaders to share their vision with employees in multiple locations using any device in real time, to answer questions, and to encourage discussion and debate.

As Ustream CEO Brad Hunstable recently noted, “Video, especially live, is a powerful medium to engage and communicate with a broad audience in a way that helps create a greater understanding and alignment with corporate goals.” By leveraging the power of live streaming video, enterprises can build a better-informed, better-trained and more highly engaged workforce that’s fully aligned with their goals for the future.


Engaging Your Team with Ustream Align

In today’s global and mobile economy, team members are as likely to be located across an ocean as down the hall. With a workforce on the go and spread across multiple locations — even multiple continents — top leadership faces a unique challenge in the need to create a cohesive culture and to communicate their visions.

More and more executives are turning to live video streaming to help them communicate with their global teams on a personal level — without the travel expenses.

Ustream Align offers organizations a platform with enterprise-grade security for their all-hands meetings, executive chats, shareholder meetings, town halls, trainings and other internal communications. David Gibbons, Ustream VP of Marketing, will be giving a step-by-step product demonstration and sharing the best practices of our most successful Ustream Align partners, join us on June 25 for our next webinar, Using Ustream Align for Internal Communication Needs.


What Should Your Organization’s Leader Care About The Most?

Forty years ago, the vast majority (83%) of a business’s market value was invested in tangible assets such as currency, equipment, land, and other property. Today, 84% of the market value of a business comes directly from its people:

  • their knowledge and skills
  • the services they provide
  • the products they build
  • the intellectual property they create

People represent the greatest investment and the largest expense of most organizations. Leaders must find and develop and retain the people they need, lead those people through the inevitable tough times that arise, and build an organization that is diverse and ready to meet the constant changes and challenges of the 21st Century. This is what keeps your CEO awake at night.

To be effective, today’s leaders must communicate effectively with the people they lead. No matter the worker’s age, education, or role within the organization, the more they know about the organization’s strategy, challenges, values, culture, and other attributes, the more engaged they are and the more they can contribute. Even more importantly, the more they WANT to contribute.

We hope that you will join Ustream on Wednesday, May 27 at 2 PM Eastern / 11 AM Pacific as we kick off a series of webinars that will:

  • Examine the value of effective communications within organizations
  • Outline the risks and results of a failure to communicate
  • Discuss examples of successful communicators and
  • Give you guidelines and practical advice on how to improve your organization’s internal communications

Register for the May 27 webinar: 3 Things CEOs Worry About the Most and How Communications Can Help”


Ustream VP of Marketing to Speak at Streaming Media East

When thousands of online video pros pour into New York City for Streaming Media East 2015, Ustream VP of Marketing David Gibbons will be among the speakers sharing the stage.

On May 12–13, the New York Hilton Midtown will host more than 2,000 online video professionals for two days of content covering the latest in live webcasting, encoding and transcoding, Over-the-Top video and TV Everywhere, monetizing content, and many other leading-edge topics in the online video world.

Gibbons will be a featured panel speaker for “Integrating Streaming, Video Conferencing, and Unified Communications Solutions” (Session B204) on Wednesday, May 13 at 3:15 p.m. in the Nassau Room. Among his fellow panelists are Harold Turk, Senior Engineering Advisor, Social and Collaboration Engineering, Aetna and Aaron Roe, Director, CTO/ITS, Deloitte Services LP, who will share insights on how enterprises are integrating video conferencing and live video streaming solutions to drive greater value for their organizations.

View the full conference agenda

For enterprises facing the challenges of adapting to a changing workforce and meeting the demands of highly engaged customers, video plays a vital strategic role for both internal and external communications in building understanding and relationships. Today, we stand at a communications precipice that requires businesses to leverage the absolute latest techniques and tools for the highest possible influence and alignment with customers and employees.

As video takes on ever-greater importance in many areas of business life, the paths between one-to-one and one-to-many communications have begun to converge. Join Gibbons and his fellow panelists as they explore the current implications of these developments and provide a sneak peek at what lies ahead.

See you in New York!


Europe’s Biggest Software Craftsmanship Conference Sells Out: But You Can Watch It on Ustream

CRAFT CONFERENCE BUDAPEST / APRIL 23-24, 2015

Europe’s biggest software craftsmanship conference, CRAFT, is streaming live on Ustream this Thursday and Friday. The Craft Ustream channel will provide free access to more than 60 presentations from industry-recognized leaders.

The Craft Conference, a non-profit event about software craftsmanship organized by Ustream, Prezi and Ericsson in Budapest, is sold out. Making knowledge accessible for everyone is a core value of the organizers’ mission. More than 60 percent of the 800 attendees will come from outside Hungary. Speakers will discuss which tools, methods, and practices should be part of the toolbox of a modern developer and company. The conference will also cover new technologies, trends and the future of software development. Attendees will learn from the peers, practitioners and leaders in the developer community.

“This year’s topics have been carefully selected to meet modern developers’ demand for knowledge—microservices, functional programming, distributed systems, devops, data infrastructure, concurrency, infrastructure automation and software architecture make up just a selection of the subject matter that will be covered,” said Gergely Hodicska, Ustream VP of engineering and conference organizer. “Ustream’s goal is to make knowledge accessible for all and to show that the Ustream platform is a great innovative tool for anyone with these objectives.”

The speaker line-up is star-studded and includes:

  • Marty Cagan, founder of Silicon Valley Product Group. Before founding Silicon Valley Product group, Marty was the senior vice president of product and design for eBay, where he was responsible for creating and building the product and design organizations, and defining the products and services for the company’s global e-commerce trading site.
  • Mary Poppendieck, consultant, teacher and author. Mary will discuss ‘The New New Software Development Game: Containers, Micro Services and Contract Tests.’ Besides an amazing career as a programmer, Mary also wrote The Lean Mindset: Ask the Right Questions, in A popular writer and speaker, she continues to bring fresh perspectives to the world of software development.
  • Dan North, programmer and organizational change specialist. Dan applies principles from lean operations and agile software development to help organizations align their technology capabilities with their business objectives.
  • Alf Rehn, professor, speaker, consultant, author and currently the Chair of Management and Organization at Åbo Akademi University. Alf has taught worldwide, including at China’s Shangdong Economic University, Sweden’s Royal Institute of Technology and the UK’s Manchester Business School. Alf will provide Thursday’s closing keynote “How To Save Innovation From Itself.”

Other noted speakers are from Google, Pivotal, Twitter, PayPal, IBM, Netflix, Atlassian, Fastly, Etsy, Gilt, Red Hat, LinkedIn, Basho, Typesafe and Aerospike.

Watch the live stream here: http://www.ustream.tv/craft.


Subscribe to updates