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Streaming Video Success Stories Infographic Featuring 8 Leading Organizations

Video moves people.  The human brain absorbs video with much less work than it takes to process text.  As a result, we’d rather watch than read, and we end up sharing videos more than almost any other type of content on the internet. Leading organizations are recognizing this, and they’re expanding their use of video as a tool for driving better business outcomes.

The streaming video success stories infographic below illustrates eight great results that organizations are achieving using streaming video.  Click on the infographic and it will open in PDF format, with each result linking to a two-minute video that explains how it was achieved.  Which result is most relevant to your goals?

For the fastest path to results, tell us the type of impact you need from streaming video, and we can coach you on the best practices most relevant to delivering it.

Streaming Video Success Stories Infographic[Download Infographic PDF]


SolarCity Use Case Video: Building Employee Engagement with Streaming Video


Nothing conveys emotion like live video. You watch it and feel it in the same moment.  This SolarCity use case video explores why live video plays such an important role at SolarCity: it’s the vehicle for executive-led town halls, interactive trainings and webinars that bring together 15,000 employees across many locations and departments.


World Jousting Championship This Weekend: Think Game of Thrones Without Stunt Planning

World Jousting Championship“If you haven’t seen jousting before, picture your worst nightmare come true,” says Luke Campbell, chief operating officer at Epicentre.tv, which is streaming the first World Jousting Championship this weekend on IBM Cloud Video. “It’s two guys running on horseback, down a tilt line, 60 kilometers an hour (about 40 miles an hour) using wooden lances with metal tips to knock each other off. It’s insane, actually. You have to witness it to believe it.”


Top 9 tips for live-streaming commencements and other big events: Advice from Notre Dame’s Streaming Engineer


Notre Dame’s Eric Nisly guides live-streaming of commencement and other events using resources like this production truck.

Live-streamed video takes you to the heart of an event and lets you share in its emotion from wherever you are.

Maybe a friend or family member is crossing the stage to get a diploma, or an ensemble of musicians is playing passionately to win a prestigious international prize, or a university is interviewing teachers and students during an online fundraiser to share with alumni the kind of moments that make the campus special.

These are just some of the hundreds of annual events now streamed by the University of Notre Dame. The volume of streamed events has roughly doubled in the last three years as the public’s appetite for streaming video grows.

Notre Dame’s production team, including Streaming Engineer Eric Nisly, have learned from experience a few best practices that make a big difference in keeping glitches low, emotional impact high, and results solid. We asked Eric to share 9 of his top tips.

  1. Get the word out
  2. Plan to fail
  3. Keep crew responsibilities narrow
  4. Get the two most wanted camera angles
  5. Ensure live support from your streaming platform
  6. Better than selling DVDs: stream goodwill
  7. Document success: crowdsource your streaming playbook
  8. Build strategic vendor relationships
  9. Keep raising the bar: put a point person on R&D


Mazda video case study: Driving 100x more viewers to a product launch using IBM Cloud Video

A new Mazda video case study shows how live video can achieve spectacular results.

A big hook for Mazda is the appeal of its designs. The Mazda Miata, for instance, has become  the best-selling two-seater open sports car of all time. The Mazda design philosophy is called “Soul of Motion”, and it seeks to capture “the power and elegance of a wild animal in the instant when it pounces on its prey.”


Video is the Leader of Content Marketing

When content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words.

Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more accessible than ever, marketers have no excuse not to give it to them.

Still think video content is just a “nice-to-have?” Check out the latest statistics from HubSpot:

  •       55 percent of people watch videos online every day.
  •       Video takes up 57 percent of consumer Internet traffic.
  •       Online video now accounts for 50 percent of all mobile traffic.
  •       Using the word “video” in email subject lines boosts clickthrough rates by 65 percent.
  •       52 percent of marketing professionals point to video as the content type with the best ROI.

“Too expensive?” Not anymore.

Not so long ago, only corporations could afford to create and publish professional-looking videos. Fortunately for small businesses, video content marketing no longer requires a five-figure budget. Today, even the smallest businesses can record videos (of good quality) with a low cost HD camera, edit them with cost-effective apps, upload them to a video streaming platform, and easily embed them on a blog, website, or a social media account.

Streaming’s gone mainstream

When we look back on 2015 in the future, many of us will remember it as “the year streaming went mainstream.”

With the growing popularity of video streaming mobile apps (including Ustream), more businesses than ever are using live video. Why? It helps generate a buzz among current and potential customers through:

  •       Live product launches
  •       Virtual conferences
  •       Brand exposure
  •       And more!

So if you’ve been holding back from adding video to your content marketing mix, there’s never been a better time to jump in. Your audience is demanding it. Video content has never been easier to create and publish. Streaming video lets you capture the excitement of live events.

Not convinced?

Check out how SONY gained millions of viewers for their PS4 launch by streaming live online.


Ustream Announces SDK for Apple tvOS

The walled industry that is TV is about to be disrupted in a serious way.

On September 9, 2015, Apple CEO Tim Cook announced the dawn of a new era in television when he launched the latest version of Apple TV, stating that: “the future of television is apps.” With the new version of Apple TV, you’ll be able to customize your Apple TV homescreen with the apps that you use most, adding new ones from an Apple TV app store will offer thousands of apps. Reviews from around the world, including Bloomberg Business, are already calling Apple TV a “game-changer,” saying it will change the way people discover and consume entertainment.

Available now:  the Ustream Software Development Kit (SDK) for tvOS

With the new Ustream SDK for Apple tvOS, Ustream customers can develop apps for Apple TV that can play live and on-demand video content inside the beautiful Apple TV interface. Now, any content can be available on the TV inside people’s living rooms.

Business Blueprint focuses on Apple TV

Business Blueprint is Australia’s leading business education company. In early August of 2015, they launched “The World’s First 24 Hour Small Business Channel”, using Ustream’s player to expand beyond Australia and reach a global audience with their educational programs. Dale Beaumont, CEO of Business Blueprint, describes their results: “Currently we have been broadcasting 24 hours a day for 6 weeks. We’ve learned a lot about how to run a 24/7 channel and we are pleased with the results. We now have clicked over 18,000 subscribers.”

Available via their web app, businessblueprint.com, Business Blueprint’s content can be accessed on any smartphone, tablet, or computer. Beaumont and his team recognized the enormous opportunity presented by Apple TV and began working with Ustream to make their service available on the new platform.  “Ustream was the obvious choice for us. We knew that they would be the first to respond to the new opportunities offered by the Apple TV.” said Beaumont. “Our development team has worked really hard to reformat our web app so that it works on tvOS. Thanks to the support of Ustream, we are now ready to begin our submission to the new App store.”

Business Blueprint - Apple TV - 3

“We are extremely pleased with the result. It looks beautiful and most importantly it works! Our hope is that thousands of new people will get to see and experience our Business Blueprint channel and we can continue help more entrepreneurs around the world.”

Want to learn more about the Ustream SDK for Apple tvOS? Contact Ustream or call +1 (800) 778-3090


How to Get the Most From Your Live Streaming Event

Live video streaming is rapidly becoming the communication method of choice for companies across a wide range of industries. From internal town halls to worldwide product launches, enterprises are leveraging the power of live video to train, inform, engage and build buzz around the world.

Of course, there’s much more that goes into a video stream than clicking the “Go Live” button. To help you get the most out of your live events, we created a complimentary resource, 10 Tips for Successful Streaming. Download your copy to get handy tips on lighting, audio, audience interaction, re-streaming and more.

Click here to grab your copy of 10 tips for Successful Streaming.


Engaging Your Team with Ustream Align

In today’s global and mobile economy, team members are as likely to be located across an ocean as down the hall. With a workforce on the go and spread across multiple locations — even multiple continents — top leadership faces a unique challenge in the need to create a cohesive culture and to communicate their visions.

More and more executives are turning to live video streaming to help them communicate with their global teams on a personal level — without the travel expenses.

Ustream Align offers organizations a platform with enterprise-grade security for their all-hands meetings, executive chats, shareholder meetings, town halls, trainings and other internal communications. David Gibbons, Ustream VP of Marketing, will be giving a step-by-step product demonstration and sharing the best practices of our most successful Ustream Align partners, join us on June 25 for our next webinar, Using Ustream Align for Internal Communication Needs.


Live Tech Keynotes to Stream Apple WWDC 2015 Keynotes

When Apple’s annual Worldwide Developers Conference (WWDC) kicks off today, audiences around the world will be able to join in live via the Live Tech Keynote (LTK) Ustream channel.

LTK commentators John Coles, Joe de Max and Brian Monroe will deliver live coverage from San Francisco’s Moscone Center from June 8 through June 12. The event’s proceedings are expected to cover the upcoming iOS 9, OS X operating system, iTV and more. Keynote speakers will include GoldieBlox Founder and CEO Debbie Sterling, Walt Disney Animator Floyd Norman, and California Institute of Technology astronomer Mike Brown.

To follow all the action, tune in to the LTK Ustream channel beginning today, June 8 at 10am Pacific Time.


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