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Streaming Video Success Stories Infographic Featuring 8 Leading Organizations

Video moves people.  The human brain absorbs video with much less work than it takes to process text.  As a result, we’d rather watch than read, and we end up sharing videos more than almost any other type of content on the internet. Leading organizations are recognizing this, and they’re expanding their use of video as a tool for driving better business outcomes.

The streaming video success stories infographic below illustrates eight great results that organizations are achieving using streaming video.  Click on the infographic and it will open in PDF format, with each result linking to a two-minute video that explains how it was achieved.  Which result is most relevant to your goals?

For the fastest path to results, tell us the type of impact you need from streaming video, and we can coach you on the best practices most relevant to delivering it.

Streaming Video Success Stories Infographic[Download Infographic PDF]


Be Inspiring: Top 6 Tips for Streaming Religious Services and Other Events

Top 7 Tips for Streaming Religious Services and Other Events Point your camera at a religious service, touch the “Go Live” button, and your stream could reach dozens or even thousands of people in places you’ve never heard of.  You can’t be sure what effect it might have on your audience.

Maybe you’re a rabbi sitting in front of a webcam in your office, about to play guitar and chat online with visitors to your weekly online-only synagogue. Or maybe you’re behind a camera that will sweep across 4,000 parishioners in a megachurch and send the service out to 50,000 viewers around the world.

Both these examples are among the roughly one thousand religious organizations that share their services on Ustream.tv each week. Whether the audience is vast or small, each producer wants to offer a high-quality, reliable video stream that is a gift for viewers to receive.

We asked experienced producers who stream religious services to share with us the top tips that make their work successful and rewarding. Read on to get their advice.  And get started free with IBM Cloud Video (includes Ustream) to stream your own religious service.

  1. Start with an abundance of bandwidth
  2. Harness social media
  3. Emphasize audio to build your impact
  4. Make viewers feel present
  5. Connect everyone with the chat module
  6. The biggest impact might come with the smallest audience


SolarCity Use Case Video: Building Employee Engagement with Streaming Video


Nothing conveys emotion like live video. You watch it and feel it in the same moment.  This SolarCity use case video explores why live video plays such an important role at SolarCity: it’s the vehicle for executive-led town halls, interactive trainings and webinars that bring together 15,000 employees across many locations and departments.


World Jousting Championship This Weekend: Think Game of Thrones Without Stunt Planning

World Jousting Championship“If you haven’t seen jousting before, picture your worst nightmare come true,” says Luke Campbell, chief operating officer at Epicentre.tv, which is streaming the first World Jousting Championship this weekend on IBM Cloud Video. “It’s two guys running on horseback, down a tilt line, 60 kilometers an hour (about 40 miles an hour) using wooden lances with metal tips to knock each other off. It’s insane, actually. You have to witness it to believe it.”


The Secret to a Positive Company Culture

Company culture has become an emerging incentive to join a new organization. However, employee empowerment is the true secret factor in creating a positive company culture. Without employees feeling appreciated for their dedication to their role, a healthy company culture cannot be cultivated.

Here are 3 ways employee empowerment results in a positive company culture:

1. Consistent communication is practiced.

70% of US employees are not engaged or are actively disengaged, according to a Gallup study. Communication plays a major role in inspiring your team towards achieving common goals. You can communicate using multiple mediums, such as: email, slack, phone conferencing, meetings, video, and more.

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Just this month in our office, we used our Ustream Align platform to broadcast our townhall for our employees located in Hungary. We have a townhall every Thursday to clarify company objectives, reveal achievements, and introduce our new employees.

2. Managers trust their employees expertise.

Screen Shot 2015-10-26 at 11.41.30 AM(Cameron Robert, The Chronicle)

The perk of hiring qualified employees is trusting them to fulfill their tasks without hindering their decision making. Some managers are known to micro-manage their team, rather than encouraging them to utilize their skillset that initially granted them their employment. Modifications can always be applied but it is critical to enable your workforce to produce their assigned projects freely. Employees that perform to the best of their abilities are the ones that feel valued and respected.

3. Project progress and deadlines are reviewed.

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In order to maintain company productivity, management must keep track of the progress of their workforce and deadlines. In our office, we use Asana for our weekly Marketing meetings to go over upcoming tasks and check-off finished projects. It is also a great method of aligning our workforce to be aware of how a particular task is essential for the completion of another. By reviewing responsibilities, employees are motivated to finish assignments on-time and deliver exceptional work.

Conclusion.

All employees want to be appreciated for their efforts. Frequent communication plays an important factor in motivating your workforce. Management should enforce structure while providing employees the freedom of accomplishing their tasks as they deem necessary. In order to have a positive company culture, employees need to be appreciated.


“Supermoon Eclipse”: Watch it Live via NASA’s Ustream Channel

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Space lovers, mark your calendars for Sunday, September 27.

On that night, skywatchers in most areas of the world will enjoy a special treat: the first “supermoon” eclipse since 1982 — and the last we’ll see until 2033.

NASA will bring you live coverage of the event through its Ustream channel beginning at 8 pm EDT.

What makes this eclipse “super” is that it’s occurring at the stage in the moon’s orbit where it’s closest to Earth, called the perigee. If you’ve ever looked into the night sky and noticed the moon appearing much larger and brighter than usual, you were probably seeing the moon at perigee, also called a “supermoon.”

In a lunar eclipse, the sun, the moon, and the Earth align so that the moon passes into the earth’s shadow. While these eclipses aren’t particularly uncommon, it’s quite rare for a total lunar eclipse to coincide with a supermoon — only five have occurred since 1900.

The eclipse will be visible in North and South America, Europe, Africa, Western Asia, the Eastern Pacific Ocean region and here on the Ustream channel. The moon will begin dimming slightly at 8:11 pm; the total eclipse will start at 10:11 pm and will peak at around 10:47 pm (all times EDT).

Remember, you can catch all the action live on nasa.gov or on NASA’s channel on Ustream.tv.


Vote now for the 2015 Streaming Media Readers’ Choice Awards!

STREAMINGMEDIAAWARD-01Voting is now open for the 2015 Streaming Media Readers’ Choice Awards. For five years running, Ustream has been selected as Streaming Media Magazine Readers’ Choice Award winner.

This year we are excited to announce that Ustream has been nominated in five categories:

  • Cloud Encoding/Transcoding Service
  • Enterprise Video Platform
  • Live Video Platform
  • Video Advertising Solution
  • Webcasting/Presentation Solution (Cloud)

You can cast your vote here between now and October 1 – it only takes a second. Streaming Media will announce the finalists — the top three vote-getters in each category — on October 15, and winners will be announced at Streaming Media West in Huntington Beach, California on November 18.

Thank you in advance — we appreciate your support! And, don’t forget to click on the heart at the bottom of this blog post to encourage others to vote!

 


Simplify Viewer Access to Your Videos with Ustream Align Portal

Ustream Align lets you deliver your message to your teams around the world securely and in real time — no travel required.

Now you can make it even easier for employees to find and access your live streaming and recorded content. With our new Ustream Align Portal, viewers have access to a single, secure video “hub” where they can find and access your content quickly and easily.

The Ustream Align Portal lets you aggregate live streaming and video-on-demand (VOD) content from your Ustream channels in a single, easy-to-view format. This reduces the time and effort needed to find and view videos that may be spread across multiple channels.

This new feature also allows you to

  • Designate which Ustream Align channels will be available via the Portal and assign individual security settings to each
  • Provide Single Sign-On access for SAML-based identity management solutions such as Okta or OneLogin, or corporate directory services such as Active Directory
  • Brand your Portal with your logo or other custom graphics

The Portal is available to all Ustream Align customers with Enterprise plans.

Click here to learn more about Ustream Align

Ustream is already using Ustream Align Portal to organize our internal videos.

Ustream is already using Ustream Align Portal to organize our internal videos.


Roland TR-808 Worldwide Anniversary Party on August 8

When global music giant Roland celebrates the anniversary of its iconic TR-808 drum machine on Saturday, August 8 (8/08, get it?), fans around the world will be able to join in via the brand’s Ustream channel.

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A client and partner of Ustream, Roland frequently utilizes the Ustream platform for both internal communications such as sales trainings as well as public demos by A-list musicians of Roland’s latest equipment. “808 Day” is the first TR-808 anniversary celebration to be streamed on the Roland Ustream channel.

The Roland TR-808 Rhythm Composer was among the industry’s first affordable and widely available programmable drum machines. Artists and producers across genres used the instrument — commonly called “the 808” — which is often credited with changing the face of contemporary music and has even been referenced in the lyrics of several songs.

The anniversary celebration will take place at the Six01 Studio Sound Lab in Burbank, California, and will feature live musical performances from David J (Bauhaus, Love and Rockets), Bon Harris (Nitzer Ebb), Brian Liesegang (Nine Inch Nails, Filter), and Kerry Brown (Catherine). The live stream will begin at 8 p.m. PST, and the festivities can be tracked on social media with the hashtag #808day.

Catch the live event Saturday on the Roland 808 channel on Ustream and learn more about the Ustream Align for secure streaming here and Ustream Pro Broadcasting for scalable, reliable streaming here.

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Crafting Successful Video Broadcasts: Tips, Techniques and Best Practices from the Pros

Live video is one of the most compelling trends in corporate marketing and communications today, and for our next webinar, we’re bringing together some top practitioners to share their best strategies for broadcasts that engage, excite and drive results.

Join Ustream CEO Brad Hunstable on August 6 for Crafting Successful Video Broadcasts, featuring a panel of experts that includes

  • Eddie Codel, Founder, Eddie.com (live video streaming consultancy)
  • Alden Fertig, Senior Director of Product, Ustream
  • Jeff Frick, General Manager of theCube/SiliconANGLE Media
  • David Martin, Advanced Solutions Architect, Intuit

Each panelist will share ideas, useful advice and guidance, along with a host of resources, that will help make your video strategy a resounding success.

Crafting Successful Video Broadcasts kicks off Thursday, August 6 at 11 a.m. PT. Click here to reserve your spot today!

Ustream CEO Brad Hunstable will moderate a panel of broadcasting experts.

Ustream CEO Brad Hunstable will moderate a panel of broadcasting experts.


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