It’s no secret that U.S. businesses are experiencing an engagement crisis. A recent study revealed that 70 percent of American workers are not actively engaged or are actively disengaged, leading to approximately $500 billion in lost productivity.
So, what’s an organization to do? Raise salaries? Increase benefits? Offer more vacation? Not necessarily.
A closer look shows that what’s missing from employees’ lives is engagement. 72 percent don’t understand their companies’ strategies, and 64 percent would like to hear from leadership more often.
That’s where live video comes in.
To find out how, join us on June 11 for our next webinar, Using Video to Inform, Educate and Inspire Your Team. You’ll learn the secrets of successful CEOs for
- Crafting an effective internal communications strategy
- Using video to share knowledge and empower employees
- Producing effective internal video communications
Reserve your spot now
Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.
Read the full report here.
In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including
- Customer service
- Corporate branding and advertising
- IT support
- Product launch
- Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications
The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”
For more results from the survey and their implications on the future of live streaming video for business, you can read the full Wainhouse report here.
On Thursday, January 22nd, Ustream CEO Brad Hunstable and Steve Vonder Haar, Senior Analyst at Wainhouse Research, will co-present “The Burgeoning Set of Use Cases for Live Video Streaming,” a live webinar highlighting enterprise uses of live streaming video beyond internal presentations.
According to a recent Wainhouse survey, internal applications such as employee training and executive presentations continue to be the most popular uses of live streaming video. However, outward-facing applications such as customer service, corporate advertising and branding, and IT support are all gaining traction.
One of the case studies to be covered will be that of CreativeLive, an online training destination that launched in 2010. Driven by a model that blends free live video with paid access to on-demand content libraries, CreativeLive draws as many as 20,000 registrants to its live presentations … and seven times that number to its on-demand recordings.
Other case studies to be presented will feature
- “This Week in Technology” (TWiT), which has built a media brand around live streaming video
- iStrategy Labs, which leverages video to promote marketing interaction
- Teradek, which expands its audience reach and measures content effectiveness through its Ustream channel
- Zuora, which uses live video to keep employees connected across nine time zones
The webinar will begin on Thursday, January 22nd at 10 am PST; to register, visit http://www.ustream.tv/lp/business-use-cases-for-live-video-streaming#itm_source=blog&itm_medium=onsite &itm_content=live_video_use_cases&itm_campaign=wainhouse4_odw