When global music giant Roland celebrates the anniversary of its iconic TR-808 drum machine on Saturday, August 8 (8/08, get it?), fans around the world will be able to join in via the brand’s Ustream channel.
A client and partner of Ustream, Roland frequently utilizes the Ustream platform for both internal communications such as sales trainings as well as public demos by A-list musicians of Roland’s latest equipment. “808 Day” is the first TR-808 anniversary celebration to be streamed on the Roland Ustream channel.
The Roland TR-808 Rhythm Composer was among the industry’s first affordable and widely available programmable drum machines. Artists and producers across genres used the instrument — commonly called “the 808” — which is often credited with changing the face of contemporary music and has even been referenced in the lyrics of several songs.
The anniversary celebration will take place at the Six01 Studio Sound Lab in Burbank, California, and will feature live musical performances from David J (Bauhaus, Love and Rockets), Bon Harris (Nitzer Ebb), Brian Liesegang (Nine Inch Nails, Filter), and Kerry Brown (Catherine). The live stream will begin at 8 p.m. PST, and the festivities can be tracked on social media with the hashtag #808day.