Did you know that according to a recent UC San Diego study, consumers are exposed to an average of 100,000 words of information daily — the average length of a novel?
As marketers struggle to be heard and remembered in this crowded, noisy environment that is the online marketplace, innovative multichannel marketing methods are beginning to get their attention. One of those just happens to be live streaming video, which is gaining ground as an effective tool for driving engagement to unprecedented levels. And it’s not just big brands that benefit from multichannel live video. Earlier this year, a small ale brand created a game around live streaming video to drive consumer engagement. As a result, the company outperformed its annual sales goals by more than 13 percent.
The reason for live video’s growing popularity is simple: it’s engaging, it’s effective, and it’s scalable … and the cost is lower than you might think. To learn more about the power of live streaming video as a multichannel marketing tool, download our free white paper, “Gaining New Customers Through Multichannel Live Video Engagement.”