Video is shaping the way organizations do business, both internally and with customers. When surveying over 1,500 executives, Wainhouse Research discovered that over 81% describe online video as an effective tool for communicating work-related information. At the same time, dramatic shifts are happening within marketing toward video applications. In fact, by 2014, 93% of marketing professionals were using video content for online marketing.
This creates a situation where video is widely used amongst employees, but also used to drive and engage prospects. IBM Cloud Video created services to address both of these needs, although they exist in separate products. This added additional work and extra coordination from those who might work cross functionality for their companies video needs. To address this, IBM Cloud Video has introduced an organization feature for video platform management. This allows administrators to access both accounts, and also quickly switch between them if they need to shift from an internal to external activity. In addition, the organization feature launches with an expansion to the login process through the introduction of SSO (Single Sign-on) administration access. This allows individuals to login and begin managing their accounts using the same login credentials they use for other applications at their job. Ultimately, these changes simplify managing a company’s streaming activities, while also giving an easier, safer way to access
Live streamed video is increasingly popular and useful for enterprises, but it is bandwidth-intensive. As a result, IT executives face the challenge of serving live video feeds to an increasing number of concurrent viewers without causing a network slowdown or outage.
For almost 20 years, many large enterprises, as well as cable and telecom providers, have solved this challenge by using IP multicast because it’s optimal for delivering live video or linear TV to large audiences. While IP unicast sends separate streams to each viewer, IP multicast distributes a single stream of IP packets and it serves all viewers who request the video, regardless of the number of viewers. Bandwidth consumption is minimized at the internet connection point and on the local network.
New options have become available in IP multicast that makes it even more compelling for organizations with an IP multicast-enabled network—or those that could benefit from one. Read on to learn about them:
It’s challenging for enterprises to deliver internal video because streaming video consumes so much bandwidth. For instance, if a 100-person company site has a 100 megabit-per-second internet connection, and just 34 people watch a live stream of CEO town hall at their desktops at the same time, they can cause a network outage.
Three main approaches solve the problem. One is unicast delivery, where a single video stream is sent from the source to an onsite unicast server, which caches the content and distributes it to hundreds or even thousands of viewers while minimizing the impact on the internet connection and network.
A second approach is multicast delivery, where a single stream from the video source is received by a specially-configured router, which addresses the video packets so that they simultaneously serve multiple viewers at a site. Cable and telecom companies use multicasting because of its bandwidth efficiency.
On August 21, a total solar eclipse will take place in the U.S. for the first time since 1979.
“It began with no ado,” wrote Annie Dillard of the event 38 years ago. “It was odd that such a well-advertised public event should have no starting gun, no overture, no introductory speaker. I should have known right then that I was out of my depth.”
Viewers of this year’s eclipse can expect the same wonder that Dillard describes in her now-famous essay, but those who tune into NASA’s 2017 live broadcast will hear commentary, too.
The eclipse has captured the world’s attention, but it’s not the only event NASA will live stream this year. Online video plays an important, dual role for the space organization. Its regular live broadcasts, using CDNs and services like IBM Cloud Video, are a way to communicate with the public whose tax dollars support its missions, while video is also an indispensable internal tool for research and development.
When Taylor Swift launched her Wonderstruck fragrance at Macy’s in Midtown Manhattan, she was accompanied by hundreds of excited fans and dozens of media outlets. Also present was video production company Suite Spot, working in the background to make sure the event’s video live stream went off without a hitch.
Suite Spot regularly produces major events like this: filled with high-profile people, large viewing audiences and heavy logistical burdens on the people behind the scenes. While the events themselves can be formidable undertakings, the exposure and excitement generated by a live stream can be a major asset for any company.
Adam Drescher, Suite Spot’s cofounder and partner, explains how he and his team make preparations for success—before, day-of, and after the event takes place—and speaks specifically to the nuances of running live streams at a large scale. Armed with his suggestions, anyone can successfully execute their own live stream for a primetime audience.
Also, if you are looking for tips in bitesize form, be sure to check out our 5 Pro Tips for Live Video Production guide as well.
While the audience for the biggest football event of the year—111 million strong—was on par with previous broadcasts, the game itself posted its lowest ratings in the past three years. Coming off of a less-than-stellar regular season, which saw a 9 percent drop in ratings, it’s safe to say that viewers felt something was lacking.
One factor that might account for this dip is a lack of personalized content and opportunities for interactivity. Everyone saw the same game in the same way, and while that may have been the standard up until now, artificial intelligence is raising the bar.
IBM Watson is no stranger to the sports world. Just this year Watson did sports highlights analysis and assembled highlight reels for the Master’s Tournament. It also predicted match outcomes during Wimbledon. And had Watson had a hand in the biggest football game of the year, FOX may have been able to deliver a more engaging broadcast for viewers—and even been alerted to lulls in audience attention to counteract them in real time. Artificial intelligence has the power to change the live broadcasting game. Here’s a closer look at what the NFL’s big game might have looked like with Watson in play.
Related to these AI advancements, be sure to read our Outsmart your Video Competition with Watson white paper on how Watson will be used to unlock deep insights from untapped video content you’re generating.
Producing video content? Looking to increase your view counts when a new video is published? This article discusses a video promotion strategy that includes 7 different methods to increase viewership. These range from how your content is shared to syndication efforts to bolster the number of viewable locations.
If you already have a video promotion strategy in place and are looking for more advice, also be sure to check out our 9 Mistakes to Avoid in Your Video Marketing Strategy webinar. This will give some additional advice, and pitfalls to avoid, as part of your video marketing strategy.
- Embed your video in multiple places
- Tweet your videos
- Post you video to Facebook
- Syndicate to YouTube
- Create highlights for long-form content
- Publish to a channel page
- Add content to playlists
Please note, this article approaches this topic from a syndication angle. This means getting your content published and discoverable in places that will result in more views. It assumes that your content is already widely accessible regardless of the viewer’s device or connection speed. If you aren’t using IBM Cloud Video and you aren’t sure if your content is, please read our How Adaptive Streaming Solves Viewer Bandwidth Issues white paper.
When mergers and acquisitions are months, even years in the planning, organizations have time to communicate the impact of the change to all employees. Often, however, the change happens fast, leaving little room for creating a communications plan.
But high-impact communication is necessary, and typical avenues such as email newsletters and all-hands meetings might not draw the attention of a workforce that needs extra reassurance and knowledge about the new entity. Such cases require a more compelling presentation format, which is where streaming video can make a difference. Read on to learn more about why your post acquisition and merger integration plans need to incorporate video, while also learning how the company AngioDynamics succeeds with this approach. If you are looking for advice on executing an internal video strategy for this, be sure to watch our archived webinar on Video Best Practices for Your Internal Communication Strategy.
More and more organizations are adopting video as part of their overall strategy. This includes video marketing activities to prospects, but also corporate communication. That internal video can be training for a small, core group of viewers, but can also encompass huge events like executive town halls. In fact, 67% of organizations plan to increase their use of video for HR and corporate communications.
While many enterprise structures can support this increase in internal video, some will run into issues due to a large concentration of viewers. For example, an office that has 1,000 employees at it might struggle with delivering content during all-hands meetings without impacting normal connectivity. This is not an isolated concern either. 71% of technology executives see it as very important to distribute video content without harming the corporate network.
This is where solutions like ECDN (Enterprise Content Delivery Network) come in. These hybrid cloud solutions allow for content to be scaled locally, empowering all hands meetings without disrupting or harming the corporate network. This technology is being constantly improved as well. The latest update is the addition of being able to do remote configuration of ECDN server settings. The new feature not only speeds up the process of having to change configurations, but removes much of the manual work involved.
Have you ever watched a sad movie on TV that was suddenly interrupted by an upbeat, loud ad? How did it make you feel? Did you suddenly find yourself switching gears emotionally? Did the ad seem jarring and inappropriate? Did you wind up resenting the advertiser?
There’s ample evidence to back up the belief that video advertising performs better when it aligns with the consumer’s mood. A 2015 report from Oxford University, for instance, showed that upbeat, cheerful ads that ran during a moment of tension during a movie made far less of an impact with consumers, leading to diminished brand recall and shorter viewing times. The swing in emotions causes viewers to enter a state of “deactiviation,” marked by lower physical and cognitive activity.
Unfortunately, few advertisers are taking context into account. But they have the power to, using contextual video advertising that is enhanced by cognitive capabilities. AI tools and precision targeting are allowing advertisers to better sync their ads with the surrounding content—and the viewer’s mood. Read on to get a sense of where this market is and could be headed. Also, be sure to check out the Outsmart your Video Competition with Watson white paper too for an idea on how IBM’s Watson will start to change this landscape.