Live-streamed video, enabled by a cloud-based video platform, is having a big impact on the business world. That’s the conclusion of a new enterprise video guide.
One example of video’s impact, the guide notes, was at an 8,000-person financial company with dozens of sites around the world. The company faced a sudden marketplace change, and its CEO asked employees to watch a live all-hands meeting over secured, streaming video. The executive described the company’s new strategy in the meeting, and employees got their questions answered through the video platform’s Q&A module in real time. The company pivoted in an hour, leading its field.
Another example of impact is when a global car maker used live streaming video to draw 3,400 unique viewers to a new model introduction at an auto show. The company was able to reach beyond the 300 press members in the room.
A year later, at the same auto show, the car maker streamed another model introduction and this time it included LiveAd, a service of IBM Cloud Video. LiveAd displays streaming video in standard ad units on strategic sites. Users roll-over the ad to make the video bigger, without having to leave the site. A click makes the stream play full screen.
Looking for an enterprise video chat integration for internal communications? IBM Cloud Video and Ustream are launching a new chat feature for use with both Streaming Manager for Enterprise and Ustream Align.
This new feature, which limits access to authorized viewers through either SSO (Single Sign-On) or email authorization, allows for viewers to engage in realtime and participate with one another while watching internal video content. This feature works with both live and on-demand content and is compatible across desktops and mobile devices, including over the IBM Cloud Video for Enterprise App.
A new Mazda video case study shows how live video can achieve spectacular results.
A big hook for Mazda is the appeal of its designs. The Mazda Miata, for instance, has become the best-selling two-seater open sports car of all time. The Mazda design philosophy is called “Soul of Motion”, and it seeks to capture “the power and elegance of a wild animal in the instant when it pounces on its prey.”
Looking for a way to manage temporary passwords that could be used for live video encoder access? IBM Cloud Video and Ustream have rolled out a new feature that allows account managers to create passwords that can be used by encoding software, encoding hardware and mobile apps for the purpose of broadcasting. These passwords, set permanently or on a temporary basis, are managed directly from the platform by account managers and access can be revoked at any time.
Please note, while this feature presents an alternative way to access these encoders from a Ustream account, it is mandatory for IBM Cloud Video accounts, including Streaming Manager and Streaming Manager for Enterprise, to access these encoders in this new way. This is because login details associated with an IBM Cloud Video account can not be used to directly login to an encoder. Consequently, these device passwords are required to login to compatible encoders and apps.
Ustream is part of IBM Cloud Video. After being acquired by IBM in January of 2016, Ustream became one of the pillars that formed the newly created IBM Cloud Video business unit.
The unit brings together innovations from IBM’s R&D labs, including IBM Watson capabilities, and combines them with the cloud-based video platform technology of both Clearleap and Ustream. This offers a variety of solutions for media and entertainment along with uses for enterprises including video marketing and internal video communication.
This article explains the future of streaming video with IBM Cloud Video and Ustream, detailing the relationship between the streaming service and the IBM Cloud Video business unit.
A lot has happen since Ustream joined IBM Cloud Video, and video technology has become the hottest resource in 2016 for both consumers as well as major enterprises. The amount of time spent watching video on digital devices has sky rocketed in the last year, and shows no signs of slowing down. DealCrunch talked with Ustream CEO, Brad Hunstable to learn more about how companies are using live video to engage with consumers, and a preview of how Ustream is integrating with IBM Watson to produce cognitive video insights.
Click here to read the full interview
Video streaming and delivery is a resource intensive process. This is attributed to the various networks a video stream must pass through as well as the quality of the video, as higher bitrates and resolutions require more information related to that stream to be sent to the end viewer. As a result of this requirement, it’s not recommended to broadcast video using your own server. For companies, this can result in bottlenecks from the servers hosting or unnecessary costs to scale a server infrastructure.
One solution to avoid both, though, is through utilizing a CDN (content delivery network). This piece talks about the basics of delivering content over the Internet before why it’s important to have a CDN when streaming video content.
If you are already familiar with CDNs and would rather learn more about how Ustream offers a more robust solution for video streaming, read our live video scalability white paper.
IBM Cloud Video has improved its ECDN (Enterprise Content Delivery Network) technology through simplifying the initial deployment and configuration process. This includes a new, friendly UI and also easy ways to export this configuration for VMware® ESXi or Microsoft® Hyper-V™. This article explains the new process and also gives an overview of what an enterprise content delivery network is, ECDN benefits and use cases for the technology.
Looking for Slack Chat integration for your internal video channels? Ustream has added Slack integration to Align Secure Video Streaming channels, available to all Align users. This feature allows content owners to consolidate team communication, placing important information in a central, searchable location for cross functional application.
That’s a wrap, folks! Thank you all for joining Ustream at Streaming Media West 2016. It was a whirlwind of a trip, and we are thrilled to announce that we came home as a Streaming Media Readers Choice Awards winner in 4 categories, some of which are our first year receiving! Thank you to all of our customers for voting. We couldn’t have done it without you:
- Live Streaming Video Platform
- Streaming Media Readers Choice Awards Winner: Ustream – 4th consecutive year: After taking home this award for 4 years running, Ustream is the undisputed champion of live video. Our open platform and affordable solutions are designed to support all of your video needs, from novice to professional.
- Enterprise Video Platform
- Streaming Media Readers Choice Awards Winner: Align – 2nd year in a row: Modern enterprises are turning to live online video as a flexible tool to expand their reach and engagement. So it’s not surprising that organizations agree Ustream Align is custom made for internal communications by keeping your video secure, minimizing the impact on your network, and reducing the need for IT support, making it the perfect internal communication solution for your business.
- Media & Entertainment Video Platform
- Streaming Media Readers Choice Awards Winner: Pro Broadcast – First time award winner: From transcoding to transfer, broadcasters, cable networks and service providers need to be able to get their content where they want it to be. Fast. That’s why Ustream was recognized by Media and Entertainment companies as the must-have tool to help them master their metadata and tame the multi-format challenge with an automated solution.
- End-to-End Workflow Solution
- Streaming Media Readers Choice Awards Winner: Pro Broadcast – First time award winner: Whether it be for entertainment or enterprise, Ustream Pro Broadcast is the premiere full soup-to-nuts video workflow solution. From our professional services and consulting to our reliable network and flexible publishing options, Pro Broadcast let’s you broadcast, record, publish, manage, and measure, all from a single integrated platform.
In addition to stuffing our suitcase full of Readers Choice Awards trophies, we also had the privilege of joining our friends over at Intuit on stage for a LIVE case study panel about best practices for live streaming internal communications. During the discussion, David Martin, Sr. Manager & Solutions Architect at Intuit show us why they turn to the power, scalability and simplicity of Ustream’s cloud-based online video streaming platform for their internal and external communication needs.
And last but not least, thank you for joining us for an evening of beer, wine and snacks and wrapping up your first day at Streaming Media West at the Streaming Media West Happy Hour and Networking Party, hosted by Ustream. It was a pleasure to see you all, and we hope to see you next year!