Winners for the Streaming Media Readers’ Choice Awards 2017 have now been announced. Representing the online video industry’s shining stars as selected by users, categories ranged from cloud based solutions, like the Live Streaming Platform category, to physical offerings, like Encoding Hardware (Live). This year, IBM Cloud Video took home three awards at the ceremony in the following categories:
– Live Streaming Platform
– End-to-End Workflow Solution
– OTT Platform for MSO and MVPD
For more information on the awards, including our history at them, please read on.
For years, creators and distributors of digital content for kids have been looking over their shoulders, worried that yet another major change in consumer technology will upend the marketplace before they can finish developing their offerings for the platforms du jour.
But David Kleeman, senior vice president of global trends at Dubit, a strategy and research consultancy and digital studio based in Leeds, England, says these companies can worry a little less about tech disruption — at least for the next few years.
83% of executives see securing video content as important. As a result, organizations need a cost effective way to deliver content through secure video hosting. This encompasses both the ability to limit access to authorized individuals and also accountability, the ability to verify that employees viewed critical content.
This article explains the need for video security within organizations and then details the multitude of content restrictive features available. It then discusses utilizing viewer tracking functionality to track who is watching, going over what type of data can be extracted. The piece concludes by reviewing the Q&A module, which adds additional opportunities for employee engagement and valuable organization facing feedback.
For brands and retail marketers, live online video can be a powerful hook to grab—and keep—customers’ attention to boost brand marketing efforts. According to industry experts, a prerecorded online video will hold consumers’ attention for about two minutes, but live streaming video can keep audiences engaged for 20 minutes or even longer. The trick is to make those live streams must-see experiences or viewers won’t tune in, let alone stick around to make a purchase.
So what can marketers do to ensure live video events will draw and delight target audiences and, ultimately, help drive revenue? In a recent webcast, Fritz Brumder, CEO and founder of Brandlive, a live interactive video platform for brands and retailers, and Stacy Nawrocki, director of product marketing for IBM Cloud Video, offered some savvy advice for marketers large and small.
The Watson Media team is thrilled to have received the award for Best OTT TV Technology of the Year at the Content Innovation Awards 2017! It was an honor to attend the event hosted by Digital TV Europe and Television Business International, where over 200 industry experts gathered at the Carlton Hotel in Cannes for a night of thoughtful recognition and inspiration. We are humbled to be among other innovative content producers, broadcasters, platform operators and technology companies, and believe the award is a testament to the value of our services.
Looking to create video news feeds in a way that caters to mobile viewers?
Many customers have asked how they can recreate a Facebook-like video experience with embedded videos. To address this, IBM Cloud Video has developed a player SDK that includes autoplay and pre-buffering functionalities. Due to the pre-buffering logic, video content starts with virtually no delay and will pause automatically when a user scrolls past it. Ultimately this gives viewers a quick, smooth video playback experience comparable with mainstream social networks, but created under your own brand.
To achieve this, developers can use the SDKs to create an app, for Android or iOS, that will present large libraries of content in an easily scrollable, skimmable format for end users.
Viewers worldwide are cancelling their cable TV packages and turning to online broadcasts at a steady rate. In the U.S. alone, nearly 25 million households lacked cable by the end of 2015. More than 1 million American households are expected to cut the cord this year, and they will be joined by millions more households across the globe.
But it’s not just weekday sitcoms, made-for-TV movies and daily news that are migrating online. Sports fans are clamoring to stream their favorite teams—and that’s where Footters, which launched this month, sees an opportunity.
Based in Spain, Footters is an online streaming company providing a platform for federated soccer clubs—the semi-professional and even professional players who are part of clubs worldwide that aren’t popular enough to merit the blanket television coverage given to the English Premier League or La Liga, Spain’s top professional soccer association. These minor league clubs might not be powerful enough to ink their own television deals, but they have a large, largely underserved audience. With an estimated 24 million clubs comprising 270 million players around the world, Footters’ potential reach is enormous.
The live stream video begins, and the carefully prepared speaker begins addressing an audience of thousands of viewers. The presentation is going smoothly until, just a few minutes into the opening keynote, the video freezes. Some viewers sound the alert in the chat window, others try checking their own connection. But many viewers have left: On average, one in five viewers will immediately stop watching a stream with poor video quality and never return.
Most of the time, common live streaming video mistakes—poor sound quality and a broken (or unattended) chat function, among others—are easily avoided with careful advance work. Organizations new to streaming video should heed this advice from Jeff Irwin, customer success manager for IBM Cloud Video. In the process of helping customers implement and manage streaming video, Irwin has identified common mistakes that stand in the way of streaming events and their viewers. So follow these 13 tips to avoid any unlucky mishaps on your next broadcast.
Note that this list assumes that you are using a platform that is scalable, able to reach large audiences without crashing, and is mobile friendly, having adaptive bitrate delivery. If not, these would be priorities as well.
- Failing to account for variables
- Ignoring audio quality
- Not checking your audio
- Forgetting to confirm adequate bandwidth
- Discounting the importance of your location
- Having no lighting plan
- Failing to promote the event
- Being late
- Not running pre-show content
- Making a weak first impression
- Not engaging your audience
- Skipping the chat moderators
- No follow up, CTA or post event strategy
Closed captions have grown to be an important part of the video experience. While they assist deaf and hard of hearing people in enjoying video content, a study in the UK discovered that 80% of closed caption use was from those with no hearing issues. Not only that, but Facebook found out that adding captions to a video increased view times on their network by 12%. These reasons, along with regulations such as the Americans with Disabilities Act and rules from the FCC, have realized the need to caption video assets. However, caption generation can be time consuming, taking 5-10 times the length of the video asset, or costly if you are paying someone else to create them.
A solution is automatic speech recognition from machine learning, the ability to identify words and phrases in spoken language and convert them to text. This offers content owners a way to quickly and cost effectively provide captions for their videos. To address this, IBM Cloud Video is introducing the ability to convert video speech to text through IBM Watson.
Looking for ways to simplify managing your video playlists? Need to create playlists that will update themselves? According to Wainhouse Research, almost one in five (19%) organizations report that they add at least 25 hours of video to their corporate libraries each month. These increasing libraries present challenges to improve methods to manage content in a way that promotes accessibility. A dynamic video playlist is part of the solution for this, giving content owners a way to quickly produce playlists that will automatically update with new content. This is done through creating playlists that populate content based on certain criteria, and then will update that playlist as new videos meet the same conditions. Criteria can range from content found in titles and descriptions, but also through using information found in custom metadata fields as well.
This article describes what is a dynamic video playlist, what are the use cases, the user experience and also how you can create them as well.