Wainhouse Research Predicts Business Use of Live Online Video to Double by 2016

Live video use within the enterprise is continuing to grow at a phenomenal pace, and we’ve been working with Wainhouse Research to help us better understand the growing trend. As you may have seen last December, we rolled out a white paper entitled, “Executive Visions in the Workplace,” which gave us some early insight into current perceptions across a variety of industries. Of particular interest was a stat that showed live video favor varied by executive level, skewing highest for respondents within the C-suite. You can download the full paper HERE.

Today, I’m excited to share our next white paper, which takes a deeper cut into the research. “Gauging Viewership Trends in Live Online Video Business Communications” projects substantial growth of live video business communications over the next three years.


Determining the state of LIVE: Wainhouse Research to study booming Internet video market for live business communications

Cisco regularly tracks and forecasts the impact of the rapidly growing Internet video industry. In its latest 2013 Visual Networking Index (VNI) report, the networking giant notes that Ustream, YouTube and other video-streaming services – also known as content delivery network (CDNs) – are becoming the dominant method of delivering online video to computers, TVs and other devices.

While CDNs carried an estimated 53 percent of all global Internet video traffic in 2012, Cisco expects that figure to reach 65 percent in 2017. By then, it forecasts, consumers around the globe will be downloading or streaming three times more online video to their PCs than they did in 2012, or more than 46,000 petabytes a month. That’s enough to fill more than 1 billion DVD discs.


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