Video Trends & Studies

Learn about streaming video trends and read detailed surveys from analysts on how organizations are using video technology both internally and externally.

Streaming Video Success Stories Infographic Featuring 8 Leading Organizations

Video moves people.  The human brain absorbs video with much less work than it takes to process text.  As a result, we’d rather watch than read, and we end up sharing videos more than almost any other type of content on the internet. Leading organizations are recognizing this, and they’re expanding their use of video as a tool for driving better business outcomes.

The streaming video success stories infographic below illustrates eight great results that organizations are achieving using streaming video.  Click on the infographic and it will open in PDF format, with each result linking to a two-minute video that explains how it was achieved.  Which result is most relevant to your goals?

For the fastest path to results, tell us the type of impact you need from streaming video, and we can coach you on the best practices most relevant to delivering it.

Streaming Video Success Stories Infographic[Download Infographic PDF]


Post Acquisition & Merger Integration Plans Need Video

Post Acquisition & Merger Integration Plans Need Video

When mergers and acquisitions are months, even years in the planning, organizations have time to communicate the impact of the change to all employees. Often, however, the change happens fast, leaving little room for creating a communications plan.

But high-impact communication is necessary, and typical avenues such as email newsletters and all-hands meetings might not draw the attention of a workforce that needs extra reassurance and knowledge about the new entity. Such cases require a more compelling presentation format, which is where streaming video can make a difference. Read on to learn more about why your post acquisition and merger integration plans need to incorporate video, while also learning how the company AngioDynamics succeeds with this approach. If you are looking for advice on executing an internal video strategy for this, be sure to watch our archived webinar on Video Best Practices for Your Internal Communication Strategy.


Streaming Video Jobs are On the Rise

Streaming Video Jobs are On the Rise

There are many jobs that didn’t exist a decade ago. Chief listening officer, social media manager and app developer were all unknown titles until recently. Streaming video jobs are another set to add to that list.

As the use of streaming video grows, more brands need a dedicated full-time employee to oversee its production. At the time of composing this article, job search sites Indeed, PBS Digital Studios and Allstate were all looking for video streaming specialists.

So what’s contributing to the position’s rise? As Business Insider noted, “While the concept of live streaming has been around for years, mobile-first video platforms with user-generated content have just recently begun to make serious waves thanks to improved video quality, faster broadband speeds, and enhanced mobile technology.” This increase in live streaming also has a trickle down effect for video on-demand as well. In fact, 19% of organizations are adding 25 hours of video content or more to their corporate libraries each month. This is in 2013, according to a joint IBM Cloud Video and Wainhouse Research report.

As the need for this role grows, workers who are adept at video production and can keep a cool head when the inevitable disruptions occur during live events will find a new outlet for their talents. Video integration into social and business platforms continue to fuel the growth of this industry, meaning the long-term outlook for such streaming video jobs is solid.


Live Stream Surgery for Patient Education

Live Stream Surgery for Patient Education

Fans of Olympic swimming may remember Cody Miller, who took home a bronze medal in the 2016 Rio Games. What made Miller’s accomplishments all the more remarkable was that he wasn’t just swimming against the clock, but also against his own physiology: He suffers from pectus excavatum, a condition that causes a sunken chest and significantly reduces lung capacity.

Around the same time as Miller won bronze, the Phoenix Children’s Hospital had a patient with the same condition ready for corrective surgery. Today, it’s typically a 45-minute, routine procedure. But parents and children can sometimes be scared off by the prospect of such an invasive and altering procedure. What if the hospital could show the process to assuage parents’ fears?


The New HR Streaming Video Toolkit

The New HR Streaming Video Toolkit

The future of human resources, from hiring to training and on-boarding, is getting a digital overhaul. The credit goes to HR streaming video use cases, improving scale and time efficiency. And for young jobseekers, that’s great news.

More than 50% of employees are applying online using a mobile device, says Andre Lavoie, CEO of ClearCompany, a Boston-based talent management firm. And according to a new survey by HR software firm Yello, 85% of respondents appreciate the use of text messages in the hiring process, and 76% feel positively about video interviews.

“There is no question that this generation’s use of mobile, video and text is pervasive now and will only continue to increase in popularity,” says Dan Bartfield, co-founder and president of Yello.

One trend is clear: The digital tools today’s job seekers are using in their everyday lives are rewriting the rules for HR. In turn, human resources departments are using video to transform their processes. In fact, 79% of organizations plan to use video for HR and corporate communications, equipping themselves to better break down geographic barriers and serve a large, worldwide workforce.


Five Building Blocks for Enterprise Streaming Success

Whether you use video for employee training, town hall meetings or HR updates, technology is transforming how executives get the word out to their remote workforce. In a recent Ustream & Wainhouse Research survey of corporate executives, more than four out of five respondents (81%) describe online video as an effective tool for communicating work-related information.

If you are in the midst of evaluating your streaming technology options, this report can help identify the key features to look for and the capabilities of enterprise streaming platforms that should be considered during the process. For organizations serious about laying a solid foundation for using online video, these issues should be viewed as the building blocks for enterprise streaming success.

Download the research to learn:

  • What IT executives view as the most critical features a video platform must have.
  • Why 48% say that secure content distribution is very important while evaluating their video provider options.
  • How to leverage viewership analytics to make the case for video in the workplace.
  • What factors to consider when producing high quality corporate videos.
  • Using VOD content archives as a key business benefit.

With the ability to create more engaging corporate communications, it’s no wonder that video is being used for a broader array of business applications than ever before. Executives contemplating an investment in video streaming technologies should be aware of the building blocks of enterprise streaming to address the issues most relevant to their specific organizational needs. Download our exclusive research to learn more.

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Video is the Leader of Content Marketing

When content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words.

Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more accessible than ever, marketers have no excuse not to give it to them.

Still think video content is just a “nice-to-have?” Check out the latest statistics from HubSpot:

  •       55 percent of people watch videos online every day.
  •       Video takes up 57 percent of consumer Internet traffic.
  •       Online video now accounts for 50 percent of all mobile traffic.
  •       Using the word “video” in email subject lines boosts clickthrough rates by 65 percent.
  •       52 percent of marketing professionals point to video as the content type with the best ROI.

“Too expensive?” Not anymore.

Not so long ago, only corporations could afford to create and publish professional-looking videos. Fortunately for small businesses, video content marketing no longer requires a five-figure budget. Today, even the smallest businesses can record videos (of good quality) with a low cost HD camera, edit them with cost-effective apps, upload them to a video streaming platform, and easily embed them on a blog, website, or a social media account.

Streaming’s gone mainstream

When we look back on 2015 in the future, many of us will remember it as “the year streaming went mainstream.”

With the growing popularity of video streaming mobile apps (including Ustream), more businesses than ever are using live video. Why? It helps generate a buzz among current and potential customers through:

  •       Live product launches
  •       Virtual conferences
  •       Brand exposure
  •       And more!

So if you’ve been holding back from adding video to your content marketing mix, there’s never been a better time to jump in. Your audience is demanding it. Video content has never been easier to create and publish. Streaming video lets you capture the excitement of live events.

Not convinced?

Check out how SONY gained millions of viewers for their PS4 launch by streaming live online.


Wainhouse Research: Businesses Finding Fresh Applications for Live Streaming Video

Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.

Read the full report here.

In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including

  • Customer service
  • Corporate branding and advertising
  • IT support
  • Product launch
  • Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications

% of Enterprises Deploying Various One-to-Many Video Applications

The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”

For more results from the survey and their implications on the future of live streaming video for business, you can read the full Wainhouse report here.


Engage! Using Live Streaming Video to Build Employee Involvement

Researchers from Deloitte recently asked more than 2,500 business and HR leaders to rate the urgency of numerous business issues, ranging from workforce capability to diversity and inclusion. No less than 79 percent of respondents rated the issue of employee retention and engagement as “urgent” or “important.”

And how are they doing on that front? Not so great, according to a separate survey by Gallup:

An alarming 70% of American workers are not showing up to work committed to delivering their best performance, and this has serious implications for the bottom line of individual companies and the U.S. economy as a whole.

What’s a CEO to do?

Smart leaders are realizing that, if employees are going to be engaged in their work, they need a direct line to top management. From the mailroom to the boardroom, employees need to know the organization’s mission, they need to know what success looks like, and they need to know that management cares — and they don’t want to read about it in an email.

That’s where live streaming video comes in.

Live streaming video offers employees real-time engagement with top leadership, whether those leaders are delivering prepared presentations or answering questions off the cuff at a virtual town hall. It builds a personal bridge that can fuel a whole new attitude toward the organization and the employee’s role within it.

Take a look at what Ustream client Zuora did when its employee base grew to span across nine time zones. By taking the company’s weekly meetings online via live video, Founder & CEO Tien Tzuo was able to bring Zuora’s workforce “under one virtual roof,” where employees could interact and ask questions in real time. “Ustream has been a big part of helping us keep that small company feel,” says Tzuo. “[It] allows us to create a really rich, interactive experience.”

How can live streaming video help you create a more engaged workforce? Learn more from by registering for our webinar “Business Use Cases for Live Video Streaming” here.


Aberdeen Research: Video Is Key to Rocking the “Hidden Sales Cycle”

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How can video impact sales before a potential customer even talks to a sales rep?

That was the question we answered in our most recent live webinar, featuring guest presenter Maribeth Ross, Chief Content Officer, Marketing Effectiveness and Strategy of The Aberdeen Group.

In “The Impact of Video on the Hidden Sales Cycle,” Maribeth explored the new role being played by content marketing in attracting new customers and the unique advantages that video offers in building those relationships.

Click here to watch the full webinar.

Here are some of our key takeaways from Maribeth’s presentation:

  • Today’s buyers hold more power than ever before. They’re hyper-informed, they’re self-educated, and by the time they speak with a sales rep, many of them have already made up their minds.
  • The “Hidden Sales Cycle” represents the very top of the sales funnel, when buyers are still in “research mode.”
  • Content marketing enables businesses to reach and build relationships with buyers in the Hidden Sales Cycle, by answering their questions and providing the information they’re after.
  • 95 percent of Best-in-Class marketers are using video as part of their content marketing mix.
  • Companies using video see a 4.8 percent average website conversion rate, compared to 2.9 percent for non–video users.
  • Companies using video demonstrate a 19 percent lower average cost-per-customer acquisition — $93 versus $115 for companies not using video.
  • There is a 65 percent difference in the number of deals closed between companies who use video and those who do not.

For more information about how video impacts the Hidden Sales Cycle, download the Aberdeen research paper.


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