Tips & Tutorials

Get the latest streaming video tips and read in-depth tutorials on broadcasting, live streaming, VODs, asset security and video content delivery strategies.

What is Closed Captioning and How Does it Work

What is Closed Captioning and How Does it Work

Wondering what is closed captioning? Curious on why you should be captioning your content, or what regulations might exist that could impact your industry?

This article describes closed captions and relates why they are important, with an emphasis on the legal side of the equation. It also includes some best practices, to ensure that content owners are creating what could be considered quality closed captions, both from an accessibility standpoint and to protect organizations as regulations tighten.


4 Live Video Analytics You Shouldn’t Ignore

4 Live Video Analytics You Shouldn't Ignore

There’s a gold mine of data in live video streams — data that can guide communications programs and help organizations refine future presentations. Important engagement clues are buried deep in the data: How long are viewers actually tuning in to company video? Are they responding to calls to action? How often are they engaging?

During any live stream, metrics are key for assessing performance, spotting trends and honing everything from a video’s message to its quality. Here are four impactful (and often overlooked) data points to collect from your live video analytics to get a complete picture of the event’s success.


Multi-CDN Enhanced by Software Defined Delivery

Multi-CDN Enhanced by Software Defined Delivery

The live streaming market continues to mature. We’ve come a long way from 1995 when RealNetworks streamed the first baseball game and when Seattle’s Paramount Theater placed the first symphony online. As that market continues to mature, the desire for improved performance has increased in tandem. One method of achieving that is moving beyond a single point of end viewer distribution. Rather than rely on a single network or CDN (content delivery network), organizations can achieve mass scale through utilizing a multi-CDN approach.

This article addresses the benefits of utilizing multiple CDNs for video delivery, use cases, an enhanced software defined approach for improved delivery and links to additional resources.

If you want to learn more about video delivery and CDNs in general, though, please read our What Is A Content Delivery Network article.


Improve Live Streaming Video Audience Engagement

Improve Live Streaming Video Audience Engagement

Wondering how to improve live streaming video audience engagement? Facebook and Twitter, texts, email, Slack, real-life meetings – just some of the many distractions that can lure viewers away from streaming video presentations such as training sessions and corporate town hall meetings.

It’s hard enough ensuring that viewers pay attention when they’re sitting around a conference table or seated in an auditorium. But if they’re not even in the same room as the presenters, how can you attract their attention over the course of the video stream? The communicators and video experts below say that by planning out every segment of streaming video, and adding valuable content to cover presenting gaps, you’ll improve the chances that audiences will stay engaged until the very end.


Video Terms Glossary: Definitions & Acronyms

Video Terms Glossary: Definitions & Acronyms

A streaming media and video terms glossary that contains definitions of acronyms, technologies and techniques. The definitions are related to live streaming, broadcasting and video hosting.

These video terms are relevant for both new techniques and legacy methods, which still have ramifications today when handling older media. There is a larger emphasis for online video applications, although a few terms which have roots in older methodology and processes. The glossary will be continuously updated as the industry evolves. Links to learn more and for relevant articles will be added overtime as well. If you are looking more for some tips on executing these terms, check out these 5 Pro Tips for Video Production.


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Avoid These 4 Live Streaming Video Mistakes

Avoid These 4 Live Streaming Video Mistakes

The live stream video begins, and the carefully prepared speaker begins addressing an audience of thousands of viewers. The presentation is going smoothly until, just a few minutes into the opening keynote, the video freezes. Some viewers sound the alert in the chat window, others try checking their own connection. But many viewers have left: On average, one in five viewers will immediately stop watching a stream with poor video quality and never return.

Most of the time, common live streaming video mistakes—poor sound quality and a broken (or unattended) chat function, among others—are easily avoided with careful advance work. Organizations new to streaming video should heed this advice from Jeff Irwin, customer success manager for IBM Cloud Video. In the process of helping customers implement and manage streaming video, Irwin has identified common mistakes that stand in the way of streaming events and their viewers.


Top 9 tips for live-streaming commencements and other big events: Advice from Notre Dame’s Streaming Engineer


Notre Dame’s Eric Nisly guides live-streaming of commencement and other events using resources like this production truck.

Live-streamed video takes you to the heart of an event and lets you share in its emotion from wherever you are.

Maybe a friend or family member is crossing the stage to get a diploma, or an ensemble of musicians is playing passionately to win a prestigious international prize, or a university is interviewing teachers and students during an online fundraiser to share with alumni the kind of moments that make the campus special.

These are just some of the hundreds of annual events now streamed by the University of Notre Dame. The volume of streamed events has roughly doubled in the last three years as the public’s appetite for streaming video grows.

Notre Dame’s production team, including Streaming Engineer Eric Nisly, have learned from experience a few best practices that make a big difference in keeping glitches low, emotional impact high, and results solid. We asked Eric to share 9 of his top tips.

  1. Get the word out
  2. Plan to fail
  3. Keep crew responsibilities narrow
  4. Get the two most wanted camera angles
  5. Ensure live support from your streaming platform
  6. Better than selling DVDs: stream goodwill
  7. Document success: crowdsource your streaming playbook
  8. Build strategic vendor relationships
  9. Keep raising the bar: put a point person on R&D


What can enterprise video do for your numbers?

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Live-streamed video, enabled by a cloud-based video platform, is having a big impact on the business world. That’s the conclusion of a new enterprise video guide.

One example of video’s impact, the guide notes, was at an 8,000-person financial company  with dozens of sites around the world. The company faced a sudden marketplace change, and its CEO asked employees to watch a live all-hands meeting over secured, streaming video. The executive described the company’s new strategy in the meeting, and employees got their questions answered through the video platform’s Q&A module in real time. The company pivoted in an hour, leading its field.

Another example of impact is when a global car maker used live streaming video to draw 3,400 unique viewers to a new model introduction at an auto show. The company was able to reach beyond the 300 press members in the room.

A year later, at the same auto show, the car maker streamed another model introduction and this time it included LiveAd, a service of IBM Cloud Video.  LiveAd displays streaming video in standard ad units on strategic sites. Users roll-over the ad to make the video bigger, without having to leave the site. A click makes the stream play full screen.


CDN & Video: What is a Content Delivery Network?

CDN Video Delivery

Video streaming and delivery is a resource intensive process. This is attributed to the various networks a video stream must pass through as well as the quality of the video, as higher bitrates and resolutions require more information related to that stream to be sent to the end viewer. As a result of this requirement, it’s not recommended to broadcast video using your own server. For companies, this can result in bottlenecks from the servers hosting or unnecessary costs to scale a server infrastructure.

One solution to avoid both, though, is through utilizing a CDN (content delivery network). This piece talks about the basics of delivering content over the Internet before why it’s important to have a CDN when streaming video content.

If you are already familiar with CDNs and would rather learn more about how Ustream offers a more robust solution for video streaming, read our live video scalability white paper.


Webinar: Protect Your Internal Network

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Looking to stop internal video streaming from overtaxing your network?

Join us tomorrow, Thursday June 23rd at 11:00am PT | 2:00p ET, for a LIVE interactive webinar on eCDN, Ustream’s new solution that allows companies to horizontally scale their video streaming and reach internal audiences without compromising the integrity of their network.

The webinar will:

  • Explain how eCDN works
  • Demo the admin portal that controls eCDN
  • Explore Ustream’s Software Defined CDN (SD-CDN) technology and how eCDN and SD-CDN work together to deliver video deep inside corporate networks and to every corner of the globe.

Register now to learn more about the Ustream eCDN solution

REGISTER NOW


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