Want to learn how to webcast?
This article discusses, briefly, what is a webcast before explaining how to do a webcast of your own in five steps. If you want a video on this topic, along with highlighting many of the features that could be used as part of a webcast or resulting on-demand file, check out this Getting Started Demo.
Looking for ways to build collaboration and engagement among your employees? Live streaming company events like all-hands meetings can be a great tool to bring your team together. But internal streams are only effective if employees can actually watch the video. Too often, a network bottlenecks occur when employees use the same ISP to view a live stream. Because video is bandwidth-intensive and puts a strain on your internal network, streaming video can cause the Internet to crash, slow other applications running on-site — or both.
This article discuses strategies to avoid delivery issues to large, locally confined audiences. It approaches this from the need to keep content secure, for internal audiences only, but to successfully deliver that content as well, sometimes across a variety of different viewing devices. For those looking for a use case example of scaling internal video delivery, check out this How to Scale Your Corporate Video Communications webinar that details how IBM’s CIO office manages their own internal video needs.
With the rapid pace of technological innovation affecting virtually every industry, there are few professionals who need to stay more informed than those within the medical community. New information and procedures have the potential to save lives and end suffering, so it’s easy to see the need for practical and accessible knowledge transfer. Luckily, virtual audiences today can witness a procedure or get trained miles from the nearest medical facility, thanks to innovation within live streaming technology.
Below, we’ve outlined three live streaming benefits for medical education. This includes how live streaming technology has increased accessibility, affordability, and will continue to inform the future of the industry. Furthermore, this can all be done while securing video assets to intended parties.
Looking for a mobile video platform?
In October 2016, mobile usage on the Internet exceeded desktop usage for the first time. This landmark occurrence had been a long time coming, and largely attributed to the influence of smartphones (which accounted for 46.53% of Internet traffic versus 4.73% for tablets). The shift in online video is showing a similar trend. As highlighted in our Video Trends to Look for in 2017, 2016’s data had already shown a major shift to mobiles for video content. In fact, for the year as a whole mobiles accounted for an average of 47.32% of video streaming traffic. What was particularly enlightening was the growth in the enterprise sector. For 2015, average mobile usage was just 5.85% for streaming video, while in 2016 that had grown to an average of 28.80%.
This change in dynamic in has painted a picture where content owners in 2018 and beyond have to be supporting mobile users. This article outlines how services are creating content that is mobile compatible, what codecs content owners should be using along with the importance of adaptive streaming and especially live transcoding for live streaming.
U.S. employers spent more than $70 billion on workforce training in 2016, and video was a top technology investment. But no matter how much budget a company allocates to video training, employees won’t learn and retain information needed to do their jobs if the content isn’t engaging. And there’s another side effect: The business won’t see the benefits of effective staff training — increased productivity, higher sales and improved compliance, among others.
To develop online video content for training and communication that will educate and entertain employees, take a page from retail brands finding creative ways to use live video events to engage customers. In a recent webcast, Fritz Brumder, CEO and founder of interactive video platform Brandlive, joined me to discuss how companies successfully use streaming video. Here are a few tips for engaging employees with live video:
SEE ALSO: 5 Ways to Use Live Streaming Video to Boost Brand Marketing
Transcribing audio can be a slow process. For those looking for a solution to scale or speed up video transcription, a solution is automated audio to text. This takes AI (artificial intelligence) and uses it to transcribe speech through combining information about grammar and language structure. Using this technology, content owners can start generating transcripts through simply uploading a file.
Note: some of these topics were covered in our Simplify Your Corporate Video Strategy webinar, with the archived version available for immediate viewing.
Looking to monetize your video assets or live streams? Interested in pay-per-view (PPV)? Pay-per-view video and paywalls solutions offer content owners a method to create a revenue stream from live broadcasts or on-demand video libraries. This enables organizations to sell their content to viewers, having them pay to access content.
This article describes this process, talks about adding a paywall to your content, strategies and use cases for pay-per-view. For those who prefer a video version, check out our Earn Revenue with Pay-Per-View Video. Although branded as Ustream, the webinar is also valid for IBM Cloud Video.
83% of executives see securing video content as important. As a result, organizations need a cost effective way to deliver content through secure video hosting. This encompasses both the ability to limit access to authorized individuals and also accountability, the ability to verify that employees viewed critical content.
This article explains the need for video security within organizations and then details the multitude of content restrictive features available. It then discusses utilizing viewer tracking functionality to track who is watching, going over what type of data can be extracted. The piece concludes by reviewing the Q&A module, which adds additional opportunities for employee engagement and valuable organization facing feedback.
For brands and retail marketers, live online video can be a powerful hook to grab—and keep—customers’ attention to boost brand marketing efforts. According to industry experts, a prerecorded online video will hold consumers’ attention for about two minutes, but live streaming video can keep audiences engaged for 20 minutes or even longer. The trick is to make those live streams must-see experiences or viewers won’t tune in, let alone stick around to make a purchase.
So what can marketers do to ensure live video events will draw and delight target audiences and, ultimately, help drive revenue? In a recent webcast, Fritz Brumder, CEO and founder of Brandlive, a live interactive video platform for brands and retailers, and Stacy Nawrocki, director of product marketing for IBM Cloud Video, offered some savvy advice for marketers large and small.
The live stream video begins, and the carefully prepared speaker begins addressing an audience of thousands of viewers. The presentation is going smoothly until, just a few minutes into the opening keynote, the video freezes. Some viewers sound the alert in the chat window, others try checking their own connection. But many viewers have left: On average, one in five viewers will immediately stop watching a stream with poor video quality and never return.
Most of the time, common live streaming video mistakes—poor sound quality and a broken (or unattended) chat function, among others—are easily avoided with careful advance work. Organizations new to streaming video should heed this advice from Jeff Irwin, customer success manager for IBM Cloud Video. In the process of helping customers implement and manage streaming video, Irwin has identified common mistakes that stand in the way of streaming events and their viewers. So follow these 13 tips to avoid any unlucky mishaps on your next broadcast.
Note that this list assumes that you are using a platform that is scalable, able to reach large audiences without crashing, and is mobile friendly, having adaptive bitrate delivery. If not, these would be priorities as well.
- Failing to account for variables
- Ignoring audio quality
- Not checking your audio
- Forgetting to confirm adequate bandwidth
- Discounting the importance of your location
- Having no lighting plan
- Failing to promote the event
- Being late
- Not running pre-show content
- Making a weak first impression
- Not engaging your audience
- Skipping the chat moderators
- No follow up, CTA or post event strategy