Product Updates

Learn about streaming product updates on IBM Cloud Video solutions that power live and on-demand streaming video delivery.

Mobile Live Broadcasting For All…by Ustream

Over the past five years, Ustream went from a lone pioneer in the mobile live video space to the leader in an industry that became a cultural phenomena. Live video broadcast from, and to, mobile devices is literally changing the way people and companies communicate.

Last year alone, Ustream delivered over 75 million mobile live broadcasts, making it the most powerful, robust and scalable mobile live video platform in the world.  Now everyone has a satellite truck in his or her pocket.

Recently, a couple startups have generated a lot of attention around the idea that consumers can share live video on Twitter, leading to speculation that this capability might lead to new behaviors in content sharing for both consumers and companies. We wholeheartedly agree. In fact, we’ve been enabling the changing communications tide for some time:

  • Beginning 2010 and into 2011, more than 5 million viewed the Arab Spring democratic uprisings,
  • In 2011, 50 million viewers witnessed and communicated via Ustream during the Japan earthquake,
  • In 2011, a single citizen broadcast the Occupy Movement for 48 hours to more than 2 million viewers, earning him Time Magazine’s Person of the Year,
  • In 2012, anti-Putin protests broadcast to more than 8 million viewers caused Russia to attack Ustream, and
  • In 2014, citizens of Ukraine broadcast the uprising there to more than 10 million viewers.

To meet the needs of companies who want to leverage this behavior shift, we built a powerful set of APIs that allow anyone to create applications that stream live video from mobile devices.

Very soon, we’ll be announcing an addition to our APIs that makes it trivially easy for anyone to create countless variations on the Meerkat concept to leverage mobile devices and live video to communicate in new and creative ways, while leveraging social networks, like Twitter and Facebook, to share their messages.

To accelerate the development of these applications, Ustream is opening its live mobile broadcasting SDK and APIs to the public. Previously available only to Ustream internal developers, the SDK will allow any company to build a Meerkat-like or other creative live video solution and leverage Ustream’s live video platform for immediate scalability. The APIs and SDK will be free for developers to use to create and test their applications.

Soon, any company will be able use Ustream’s simple SDK to harness the communication power of live video, the ubiquity of mobile devices and the unmatched scalability of Ustream’s platform to market their brands or even communicate corporate direction internally. By bringing to market the ability to ‘build your own’ mobile streaming app, communications from brands, media companies and consumers can co-mingle for the ultimate streaming content experience. Whether it’s sports fans in the stands at a NASCAR race, participants in a triathlon streaming from a GoPro, or attendees at a major keynote at a trade show, more than ever brands and media companies will be able to share live experiences from the viewpoint of the consumer.

In addition to basic video sharing, Ustream is adding powerful enterprise class features like security, eCDN and SSO to deliver true business-ready capabilities. At Ustream, we believe that all companies will be media companies. Our goal is to help them unlock their creative potential with live video.

Developers interested in early access to the SDK should visit our landing page: http://www.ustream.tv/platform/live-broadcasting-sdk


New Features: Embed Configurator and Combined Embed

Recently you may have noticed we’ve added a couple of new features: Embed Configurator and Combined Embed.

Why the new capabilities? We’ve been listening to our customers, who needed a more convenient way to embed videos on their websites as well as a more streamlined user experience.

  • Previously, the video player and the Videos tab had to be embedded next to each other on the Web page.
  • If visitors clicked on the video, it automatically took them to the Ustream page instead of allowing them to watch the video on-site.

If you’re an enterprise customer, now you’ll find on your dashboard a new Combined Embed.

First, you’ll be able to determine the type of embed you want to use:

  • Player: A standalone player with the live content of your channel
  • Social: Chat, social stream and widgets
  • Combined: A custom combination of the Player, Social and Video Gallery embeds

screen_shot_2014-12-18_at_15.32.37Once you select an option, you’ll be taken to the new Embed Configurator. There you’ll see a full-page interface featuring:

  • A full-size preview
  • A sidebar with configuration options
  • An automatically generated embed code that can be copied to your clipboard

screen_shot_2014-12-18_at_15.38.05Based on user feedback, our developer team has implemented the following improvements:

  • A large video gallery, with search options
  • A new https option for the Player, the Chat/Social Stream and the Combined Embed
  • Http/https protocol included in the embed code; this is useful for customers on systems such as WordPress, in which protocol-relative URLs cannot be used in embed codes

Please tell us what you think of the new features — we want to hear from you!


How to Amp Up Holiday Sales with LiveAd

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If you’re in the retail business, better start eating your Wheaties, because the holiday sales season is in full swing. And if you find it a challenge to get your marketing message heard during the rest of the year, standing out amidst the eardrum-busting pandemonium of the holiday season can seem like an impossible feat.

Hey, we get it. That’s why we created LiveAd, a game-changing online advertising solution for brands looking to amp up their video marketing strategy.

Video is one of the hottest trends in online marketing, and LiveAd lets you take it one step further by harnessing the excitement of live streaming and targeting the exact audience you want to reach. Since we launched the service just over a year ago, hundreds of Ustream clients have discovered just how powerful this combination can be — clients like HBO.

True-ly Impressive Impact

When HBO released Season 5 of its True Blood series on DVD, it promoted the launch through a “Live From the Set” streaming video event featuring stars of the show answering fan questions. Thanks to LiveAd, HBO was able to create an interactive ad that allowed a targeted audience to not only watch the stream, but also join chats on Facebook and Twitter — and, most importantly, click through to Amazon to place their orders immediately.

How effective was it? The event drew over 135,000 viewers who watched an average of 14 minutes … and it racked up more than 60,000 clickthroughs.

So if your holiday advertising strategy could use a little fresh blood (pardon the pun), think about adding a live video element to pump up your engagement … and your ROI.

To learn more, visit our LiveAd page or check out the DemandGen Report On-Demand Webinar.

 


Key Features Of The New Ustream iOS App


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Ustream released the new iOS app on August 27th with plenty of new updates and features. Let’s see what’s really under the hood.

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The new iOS app has a modern design with reinterpreted surfaces and features, making content discovery seamless and engaging more viewers on both the larger format iPad screen and on iPhone.

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The app also allows users to upload videos they have recorded on the built-in iPhone camera app and easily create, edit and delete videos, channels and events inside the application. Live streaming capability has also been enhanced, allowing high-quality 16:9 format broadcasting directly from the phone. Users now have the freedom to upload their own pictures and connect their Facebook and Twitter accounts with the application. By expanding the use-cases to encompass capturing short clips intended for on-demand consumption, the Ustream platform is now even more suitable for applications like knowledge sharing and informal training.

 


Introducing: Ustream Player SDK for IOS

Enterprise Ustreamers can now take advantage of our new Software Development Kit.
Great apps should leverage the most powerful platforms available. For video, Ustream provides a Player SDK for iOS that allows app developers to seamlessly integrate live and recorded video feeds into a fully custom app experience.

Screen Shot 2014-06-05 at 14.27.41

Previously the embedding option was limited to using our browser-based HTML Player in mobile applications. The result was inferior to a native solution in both reliability and user experience.

This brand new product line will facilitate a robust, customizable, white-label embedded experience in mobile applications, similar to what Ustream already offers for websites.

  • Easy to use native library available for iOS (Android coming soon)
  • Highly customizable user interface
  • Inline and fullscreen mode
  • Custom restriction support (country, age, password, etc.)
  • Sample application with source code included
  • Full documentation and developer support
  • Available for Enterprise Pro Broadcasters

Contact us to bring the power of live video to your mobile audience.

Interested in learning more about our Enterprise plans? Email sales@ustream.tv


TCP Engines brings Ustream increased video quality and reduced buffering

Today we announced a partnership with TCP Engines, the leading supplier of TCP optimization solutions, as we are now taking advantage of the company’s TCP-MAX solution for streaming optimization. Our Ustream Cloud Platform is built on a proprietary technology stack: Ustream Content Delivery Network (UCDN), Ustream Media Server (UMS) and Ustream TCP Congestion Control Algorithm (UTCP). TCP Engines is at the core of the TCP Congestion Control Algorithm. TCP Engines congestion control solutions effectively unclog networks and find more bits to deliver to consumers, increasing the video quality and experience for consumers.

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Arpad Kun, our director of network operations, provides his take:

The TCP Engines solutions help us further differentiate the Ustream platform.  After benchmarking against all known TCP solutions in the market, we found the TCP Engines solution to deliver the greatest benefit for our platform, publishers and users.  TCP Engines delivers over 50% increased throughput over Bic, and over 285% increased throughput than htcp.  Further, by reducing buffers ratios to 1.6% and increasing video quality, we are able to offer a more compelling service.

Read the full release via PRNewswire: http://www.prnewswire.com/news-releases/tcp-engines-brings-ustream-increased-video-quality-and-reduced-buffering-by-licensing-tcp-engines-tcp-max-solution-for-streaming-optimization-259032911.html

Visit TCP Engines: http://www.tcpengines.com/


Ustream security update on “Heartbleed”

On Monday, April 7th, 2014 a security vulnerability was disclosed in a software library called OpenSSL. Ustream, along with most of today’s major Internet services, relies on OpenSSL to encrypt and secure web traffic and private customer data. This vulnerability (identified as CVE-2014-0160; also known as Heartbleed) allows an attacker to remotely access the memory contents of servers running a vulnerable version of OpenSSL and potentially access sensitive data, including security keys, usernames and passwords.

The name “Heartbleed” comes from the particular section of the OpenSSL codebase affected by this bug, the Transport Layer Security “heartbeat” implementation. The piece of code responsible for the “heartbeat” section of the protocol leaks (or bleeds) memory to the network when an attacker sends a carefully crafted network package.


Introducing: Channel Managers

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Today we’re excited to roll out a new feature for our Enterprise Pro Broadcasters — these users now have the ability to add users to manage channels within their Ustream accounts.

Why is this important?

The Channel Managers feature allows you to add users to manage specific channels within your account. This is perfect if you have multiple departments within a large organization and want to give each its own channel, or have multiple clients and want them to only access their own channel. This is also helpful if you want to add an additional user to manage all the channels within your account, but don’t want to give them access to your email, password or billing information.

Each manager can have access to multiple channels (as many as you designate) and each channel can have multiple managers.

Channel managers can:


Never lose track of your audience with Email Capture

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Have you heard the term ‘the money is in the list’?

The phrase describes the relationship between email lists and internet marketing success. Having a list of dedicated fans and clients is the single most important asset any business can have.

Check out this video to see how Ustream allows you to build your own list:


LiveAd – The Ultimate Game Changer for Advertisers

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The future of online video advertising is changing before our eyes, as advertisers seek technology solutions to reach consumers in more interactive and engaging ways. Video ads in general are even more successful when live content is included, in comparison to video-on-demand (VOD). Ustream, the leader in the live video space, introduced LiveAd last year, a game-changing advertising solution for brands and companies that fuses live video and traditional display advertising.


Live streaming video by Ustream

What is LiveAd?


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