More and more organizations are adopting video as part of their overall strategy. This includes video marketing activities to prospects, but also corporate communication. That internal video can be training for a small, core group of viewers, but can also encompass huge events like executive town halls. In fact, 67% of organizations plan to increase their use of video for HR and corporate communications.
While many enterprise structures can support this increase in internal video, some will run into issues due to a large concentration of viewers. For example, an office that has 1,000 employees at it might struggle with delivering content during all-hands meetings without impacting normal connectivity. This is not an isolated concern either. 71% of technology executives see it as very important to distribute video content without harming the corporate network.
This is where solutions like ECDN (Enterprise Content Delivery Network) come in. These hybrid cloud solutions allow for content to be scaled locally, empowering all hands meetings without disrupting or harming the corporate network. This technology is being constantly improved as well. The latest update is the addition of being able to do remote configuration of ECDN server settings. The new feature not only speeds up the process of having to change configurations, but removes much of the manual work involved.
Looking for fast video upload speeds? Need a bulk video uploader? IBM Cloud Video has recently added an Aspera Connect integration. This works over the Streaming Manager and Streaming Manager for Enterprise services.
The new integration brings with it a host of benefits that will aid those managing their video assets. These benefits include not just a faster upload speed, but a way to do so without harming other Internet activities like email and web. It also offers a more secure upload process, while taking advantage of being able to upload large file sizes or bulk upload numerous videos.
People are watching more and more streaming content, with year-over-year time spent watching streams growing almost 22% on desktops and 48% on mobiles as outlined in our Video Trends to Look for in 2017 webinar. Viewers like to watch more of a good thing too. This can be for education purposes, entertainment or discovering more about a product or topic. Organizing your video assets into easy-to-find video playlists can aid in more content being consumed, and take advantage of this growth in time devoted to streaming content.
To help in navigating video assets, IBM Cloud Video and Ustream have added a playlist feature. This enables content owners to create numerous playlists associated with on-demand videos. These videos can range from professionally edited assets to auto archives of earlier live streams.
79% of executives with video content archives agree that a “frustration of using on-demand video is not being able to quickly find the piece of information I am looking for when I need it.” This data comes from a joint IBM Cloud Video and Wainhouse Research report, which interviewed 1,801 executives. That’s an overwhelming majority struggling with this issue, and as content archives grow with time it’s only going going to get more challenging.
One way to address this frustration, though, is by improving content discoverability. This can be through implementing a sophisticated enterprise video search and improving metadata for your video assets, ideally though methods that don’t also increase the time commitment to managing the video archive. This article talks about ways to improve asset discovery, why it should be something to strive for, and discusses recent updates using IBM Watson that are aimed at addressing these needs.
Looking to deliver live streaming content with closed captions? Curious on CEA-608 captions and how they differ from CEA-708?
This article describes some of the benefits of closed captioning live content while discuss the CEA-608 and CEA-708 methods. It also briefly touches on execution, with emphasis on IBM Cloud Video which has recently enhanced its delivery to support reaching mobile devices with these captions.
Looking to add closed captions or subtitles to your video content? Need WebVTT captioning support?
While closed captions can be associated with aiding the deaf and those hard of hearing, their benefit goes beyond this for video creators. In this article, learn about captions, why you should be investing in them and how viewing habits are changing in a way that increases their use. Also learn about the WebVTT format for subtitles and caption, how to create them and convert other subtitle formats to them as well. This is topped off with discussing how to add captions to your videos on Ustream or IBM Cloud Video, using Streaming Manager or Streaming Manager for Enterprise.
Want to speed up notifications around a live broadcast? Do you need to reduce manual efforts involved to maintaining additions to your video library? Looking to do some tricked out things with your smart device around an executive town hall?
Live channel and video webhooks let you know when events happen, so you can build automated processes around them to reduce workloads and improve end user experiences. In this article, discover what is a webhook, why you should be using them, use cases and how they work at IBM Cloud Video.
Looking to broadcast 4k streaming video? 4K presents an opportunity for better, more vivid detail. This can enhance viewing content on larger screen sizes, such as on a big screen in a meeting room. Even downscaling the assets, though, can present an image that is high quality with a higher level details. It also offers an opportunity to focus in on smaller details. Ever do a presentation with a graph that was indecipherable due to size and compression? 4K streaming at an appropriate bitrate can be a solution.
IBM Cloud Video has added capabilities to create 4k live streaming video and upload 4k VOD (video on-demand) files. This article outlines these capabilities and also discusses what is 4K and how to go about broadcasting at that resolution. It also outlines some of the challenges inherent with live streaming 4K content, due to the large demand from both the broadcaster and viewer in terms of a required connection speed. Consequently, before they can begin streaming at this resolution, broadcasters need to reach out to IBM Cloud Video’s customer success to discuss their setup.
When asked in relation to video deployment, 58% of IT executives want to be able to monitor network performance. Video delivery is becoming a big part of how companies conduct business, both from a customer facing and employee facing perspective. From an internal point of view, employees and stakeholders are now actively being trained and addressed through video content, ranging from internal technology training to executive town halls. Under certain setups that feature a large, centrally located audience, this presents a challenge to scale without harming the network. An issue that raises that need to monitor network performance by those in IT.
This need is addressed by technology called ECDN, or Enterprise CDN. This article discusses what is an ECDN and how it works. It also covers ways that administrators can monitor them and the benefit of strain reduction to the network. IBM Cloud Video has also recently enhanced its monitoring capabilities for its ECDN offering, which are highlighted as well. It also includes data from a joint IBM Cloud Video and Wainhouse Research report, which interviewed 1,512 executives to see what elements they place importance on for their video solutions. The full report can be read here.
Looking to do on-demand and live video streaming with chat support? A lot of considerations can go into selecting the appropriate chat module for your video strategy. These can range from compatible technologies, user management, feature sets and brand-able (or a lack of branding) solutions.
This article talks about the process of choosing a chat solution to accompany your video content. It includes areas to consider, features you should look out for, and how to begin moderating conversations. It also touches on how IBM Cloud Video has recently updated its chat capabilities.