Are you looking for a service that can provide HLS compatible live and on-demand video output? This article provides details around using IBM Cloud Video for direct HLS video streaming and the associated M3U8 manifest file format. Using this approach bypasses other methods from IBM Cloud Video such as our web based player, API based player offerings and our player SDKs.
To help guide content owners, this article discusses what is HLS and M3U8. It then outlines the benefits and uses cases for this approach, such as using third party players. It then covers what features are and are not available in this approach, letting content owners make an informed decision on their delivery strategy.
Interested in delivering internal video to large, potentially massive audiences? Are you running into delivery issues not at the service level, but due to congestion caused at the ISP level?
IBM Cloud Video’s ECDN was created to address this need. However, large network setups have still seen congestion issues from their video applications due to multiple video distribution servers pulling videos into the enterprise network through a central ISP connection. To address the challenge resulted from hub-and-spoke network architectures IBM Cloud Video has introduced a multi-tiered distribution approach for ECDN. This creates a distribution hierarchy to further resolve congestion issues for some setups. In situations like a hub-and-spoke network, where there are central hubs that are gone through for Internet access, users might go through a regional server instead to remove strain that might originally have been placed on the hub.
Read on to learn more about this approach and the hub-and-spoke network setups that will benefit from it.
Video is shaping the way organizations do business, both internally and with customers. When surveying over 1,500 executives, Wainhouse Research discovered that over 81% describe online video as an effective tool for communicating work-related information. At the same time, dramatic shifts are happening within marketing toward video applications. In fact, by 2014, 93% of marketing professionals were using video content for online marketing.
This creates a situation where video is widely used amongst employees, but also used to drive and engage prospects. IBM Cloud Video created services to address both of these needs, although they exist in separate products. This added additional work and extra coordination from those who might work cross functionality for their companies video needs. To address this, IBM Cloud Video has introduced an organization feature for video platform management. This allows administrators to access both accounts, and also quickly switch between them if they need to shift from an internal to external activity. In addition, the organization feature launches with an expansion to the login process through the introduction of SSO (Single Sign-on) administration access. This allows individuals to login and begin managing their accounts using the same login credentials they use for other applications at their job. Ultimately, these changes simplify managing a company’s streaming activities, while also giving an easier, safer way to access
Live streamed video is increasingly popular and useful for enterprises, but it is bandwidth-intensive. As a result, IT executives face the challenge of serving live video feeds to an increasing number of concurrent viewers without causing a network slowdown or outage.
For almost 20 years, many large enterprises, as well as cable and telecom providers, have solved this challenge by using IP multicast because it’s optimal for delivering live video or linear TV to large audiences. While IP unicast sends separate streams to each viewer, IP multicast distributes a single stream of IP packets and it serves all viewers who request the video, regardless of the number of viewers. Bandwidth consumption is minimized at the internet connection point and on the local network.
New options have become available in IP multicast that makes it even more compelling for organizations with an IP multicast-enabled network—or those that could benefit from one. Read on to learn about them:
More and more organizations are adopting video as part of their overall strategy. This includes video marketing activities to prospects, but also corporate communication. That internal video can be training for a small, core group of viewers, but can also encompass huge events like executive town halls. In fact, 67% of organizations plan to increase their use of video for HR and corporate communications.
While many enterprise structures can support this increase in internal video, some will run into issues due to a large concentration of viewers. For example, an office that has 1,000 employees at it might struggle with delivering content during all-hands meetings without impacting normal connectivity. This is not an isolated concern either. 71% of technology executives see it as very important to distribute video content without harming the corporate network.
This is where solutions like ECDN (Enterprise Content Delivery Network) come in. These hybrid cloud solutions allow for content to be scaled locally, empowering all hands meetings without disrupting or harming the corporate network. This technology is being constantly improved as well. The latest update is the addition of being able to do remote configuration of ECDN server settings. The new feature not only speeds up the process of having to change configurations, but removes much of the manual work involved.
Looking for fast video upload speeds? Need a bulk video uploader? IBM Cloud Video has recently added an Aspera Connect integration. This works over the Streaming Manager and Streaming Manager for Enterprise services.
The new integration brings with it a host of benefits that will aid those managing their video assets. These benefits include not just a faster upload speed, but a way to do so without harming other Internet activities like email and web. It also offers a more secure upload process, while taking advantage of being able to upload large file sizes or bulk upload numerous videos.
People are watching more and more streaming content, with year-over-year time spent watching streams growing almost 22% on desktops and 48% on mobiles as outlined in our Video Trends to Look for in 2017 webinar. Viewers like to watch more of a good thing too. This can be for education purposes, entertainment or discovering more about a product or topic. Organizing your video assets into easy-to-find video playlists can aid in more content being consumed, and take advantage of this growth in time devoted to streaming content.
To help in navigating video assets, IBM Cloud Video and Ustream have added a playlist feature. This enables content owners to create numerous playlists associated with on-demand videos. These videos can range from professionally edited assets to auto archives of earlier live streams.
79% of executives with video content archives agree that a “frustration of using on-demand video is not being able to quickly find the piece of information I am looking for when I need it.” This data comes from a joint IBM Cloud Video and Wainhouse Research report, which interviewed 1,801 executives. That’s an overwhelming majority struggling with this issue, and as content archives grow with time it’s only going going to get more challenging.
One way to address this frustration, though, is by improving content discoverability. This can be through implementing a sophisticated enterprise video search and improving metadata for your video assets, ideally though methods that don’t also increase the time commitment to managing the video archive. This article talks about ways to improve asset discovery, why it should be something to strive for, and discusses recent updates using IBM Watson that are aimed at addressing these needs.
Looking to deliver live streaming content with closed captions? Curious on CEA-608 captions and how they differ from CEA-708?
This article describes some of the benefits of closed captioning live content while discuss the CEA-608 and CEA-708 methods. It also briefly touches on execution, with emphasis on IBM Cloud Video which has recently enhanced its delivery to support reaching mobile devices with these captions.
Looking to add closed captions or subtitles to your video content? Need WebVTT captioning support?
While closed captions can be associated with aiding the hearing impaired, their benefit goes beyond this for video creators. In this article, learn about captions, why you should be investing in them and how viewing habits are changing in a way that increases their use. Also learn about the WebVTT format for subtitles and caption, how to create them and convert other subtitle formats to them as well. This is topped off with discussing how to add captions to your videos on Ustream or IBM Cloud Video, using Streaming Manager or Streaming Manager for Enterprise.