Customer Stories

Discover case studies through streaming video customer stories that highlight live and on-demand video uses for enterprise, media and entertainment.

Mazda video case study: Driving 100x more viewers to a product launch using IBM Cloud Video

A new Mazda video case study shows how live video can achieve spectacular results.

A big hook for Mazda is the appeal of its designs. The Mazda Miata, for instance, has become  the best-selling two-seater open sports car of all time. The Mazda design philosophy is called “Soul of Motion”, and it seeks to capture “the power and elegance of a wild animal in the instant when it pounces on its prey.”


Roland “The Future. Redefined” Global Music Festival – Powered by IBM Cloud Video

Roland - The Future Redefined
 

IBM today announced at IBC 2016 that Roland Corporation has selected IBM Cloud Video’s Ustream platform to live stream the musical instrument company’s historic, 24 hour international music festival and product launch. Beginning on September 9 at 4:00pm UTC, the showcase event will span major cities like Tokyo, London, Los Angeles, and Paris, and feature live musical performances and more than 30 product launches, leveraging IBM Cloud Video’s Ustream platform.

As a long-time client of IBM, Roland will expand its use of Ustream’s Pro Broadcasting service to broadcast from eight international cities throughout the 24-hour period. Having used Pro Broadcasting to create a regular cadence of live streamed product reviews and artist interviews, “The Future. Redefined.” brings an unprecedented level of scale to the viewing experience by tapping into a multi-CDN infrastructure with Ustream’s SD-CDN technology that has been used to serve live content globally to more than one million concurrent viewers on a single stream. Hosted on the cloud, IBM Cloud Video services are able to provide massive scalability with no additional investment in infrastructure or resources. Roland also leverages the Ustream Align streaming video platform for internal communications including sales enablement initiatives and company and personnel news.

“In the last several years, we have seen an explosion in how video is being used across enterprises, both as a means of internal communication, as well as a way to engage with existing and future customers via the cloud,” said Brad Hunstable, CEO of Ustream, an IBM Company. “‘The Future. Redefined.’ is a ground breaking event, and one that solidifies Roland is taking an innovative approach to connecting with consumers by creating a compelling customer experience that will drive the business forward.”

“‘The Future. Redefined.’ elevates our commitment to connecting with our community in a unique and engaging way,” said Christian Delfino, Vice President, Product Management, Roland Corporation U.S. “To make this event a reality, we needed a platform with proven scale and reliability to create an experience that will resonate with the artists we serve. In the course of our work with Ustream, it was clear that IBM was the ideal collaborator in developing this innovative event.”

During “The Future. Redefined.” Roland will unveil new synthesizers, digital pianos, electronic drums, DJ equipment, BOSS guitar related products, and a new genre of musical instrument never offered before by Roland. The Los Angeles grand finale event will be broadcast starting at 7:00pm PDT from a private VIP event held at Six01 Studio in Los Angeles, featuring artist performances by Echosmith, Saint Motel, Judith Hill, DJ Pierrre, and more. To take part in “The Future. Redefined.” you can visit  tfr.roland.com and use #909day.

 


Westminster Kennel Club Dog Show 2016

Westminster Kennel Club Dog Show

Connecting people through the power of live video technology is something we take very seriously here at Ustream. After all, by 2017 80% of all the world data will be video! But there is only one thing that we feel even more passionate about, and that is our love for dogs. At any given moment there are no less than 2 canines lounging around the Ustream office, and each one is treated as an equal member of the team. Even as we were in discussions with IBM, one thing was very clear. The dogs stay. Which is probably why the Westminster Kennel Club Dog Show is truly the must watch event of the year. More than 2,000 dogs are vying for the ultimate title of best in show, and we all have our favorites.

The festivities kicked off Monday 2/15 at Madison Square Garden in New York City with the winners of the herding, non-sporting, toy and hound groups selected. Tonight we will learn who is the top dog in the sporting, working and terrier groups, leading up to the highly anticipated Best in Show announcement! And since an event this size entails far more action than can be captured on a single channel, the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring.

Tune in LIVE tonight at 5:00 PST to learn who takes home Best in Show! 


Allstate Unleashes Mayhem at the SEC Championship Game

Allstate claims that their insurance can protect you from “Mayhem” when it strikes, but what happens when the mayhem is controlled by your biggest football rival?

During the weeks leading up to the SEC Championship game, Allstate invited Crimson Tide and Gators fans to inflict Mayhem on their rivals with assistance from two conveyor belts, one massive shredder and a full tailgate set up complete with a charcoal BBQ, patio chairs, and an entire car. University of Alabama and the University of Florida fans battled it out on Twitter by voting for Mayhem to inflict destruction on their rivals by using the hashtag #ShredAlabama or #ShredFlorida and watched live on Ustream as the carnage unfolded.

“Mayhem continues to be an iconic figure, reminding college football fans to protect themselves from the uncertainties of game day mishaps,” said Pam Hollander, vice president of marketing for Allstate. “And while college football fans can’t control the outcome on the field, we’re excited to give them the opportunity to have an impact off the field and show their team passion leading up to one of the biggest college football match-ups of the year.”

In a partnership with long-time advertising agency partner, Leo Burnett, fans of both teams had the chance to watch the chaos live on Ustream in addition to joining the action on Twitter. With the exception of Saturday’s championship game, the #MayhemTweetOff featured no outside advertising, relying instead on social media, live stream broadcast and the participating schools to get the word out. Do you have an upcoming event that you would like to promote? Now is the time to call!

CONTACT US


Sony Live at CES 2016

Today is the eve of CES 2016 and it sounds like Sony is ready to give us quite a show. The rumor mill has been bustling with speculation, with the most popular theories all being hardware related. Cameras? Headphones? Camcorders? Maybe even a Smart Watch? Any way you slice it we are in for a treat. Sony’s CES 2016 press conference kicks off on Tuesday, January 5 at 5:00pm PST in Las Vegas, and you can watch the entire announcement live here exclusively on Ustream.

Sony CES 2016

Ustream has a long history of working with Sony, most recently as part of the huge Playstation 4 announcement at E3 in 2013.

“When we launched the Playstation 4, we were trying to start the conversation on the next generation of game platforms.” says Michael Brynteson, Executive Producer/Senior Manager of Video Production at Sony of America “The biggest benefit of Ustream is the amount of people you are able to touch and reach at one given time, we thought maybe we would get a few people watching us, but we ended up with millions. People measure success in eyeballs these days, and I think Ustream has been able to provide the biggest and best outreach there is possible”

To learn more about how Ustream helps Sony live stream their event, watch our exclusive testimonial.


Cali Christmas & Hot for the Holidays Concerts

With temperatures dropping across the nation, Power 106 FM & Hot 97 are keeping us warm this week by bringing together hip hop’s hottest artists from coast to coast. Tickets to the shows are still available, but if you cannot make it in person you can still watch the live broadcast brought to you exclusively on Ustream so that you will not miss a moment of the action.

Power 106 FM: Cali Christmas
The event you have been waiting for is here! Power 106’s Cali Christmas is popping off this Friday December 4th @ 6:30pm (PST) from The Forum in Inglewood California and bringing together hip hop’s hottest stars live on one stage. Catch performances by Wiz Khalifa, Chris Brown, Macklemore & Ryan Lewis, Travis Scott, Dej Loaf, Ty Dolla $ign, Logic, Skeme, Post Malone with a special guest performance from Pharrell Williams.

Hot for the Holidays

HOT 97: Hot for the Holidays
Busta Rhymes teamed up with Hot 97 to host one of the most highly anticipated events of the season. The concert features performances from Puff Daddy, Mary J. Blige, Lil Wayne, Sean Paul, French Montana, Fetty Wap, as well as Mariah Carey and Rick Ross who were both recently added to the lineup. It all goes down at the Prudential Center in Newark, NJ on December 5th @ 8:00pm (EST)

Do you have an upcoming event that you would like to broadcast and share with the world? Ustream makes it easy to get started! Take a test drive and gain access to advanced features & audience insights that you cannot find anywhere else and see why major media companies look to Ustream as the leader in live streaming.


“Supermoon Eclipse”: Watch it Live via NASA’s Ustream Channel

lunar_eclipse 2

Space lovers, mark your calendars for Sunday, September 27.

On that night, skywatchers in most areas of the world will enjoy a special treat: the first “supermoon” eclipse since 1982 — and the last we’ll see until 2033.

NASA will bring you live coverage of the event through its Ustream channel beginning at 8 pm EDT.

What makes this eclipse “super” is that it’s occurring at the stage in the moon’s orbit where it’s closest to Earth, called the perigee. If you’ve ever looked into the night sky and noticed the moon appearing much larger and brighter than usual, you were probably seeing the moon at perigee, also called a “supermoon.”

In a lunar eclipse, the sun, the moon, and the Earth align so that the moon passes into the earth’s shadow. While these eclipses aren’t particularly uncommon, it’s quite rare for a total lunar eclipse to coincide with a supermoon — only five have occurred since 1900.

The eclipse will be visible in North and South America, Europe, Africa, Western Asia, the Eastern Pacific Ocean region and here on the Ustream channel. The moon will begin dimming slightly at 8:11 pm; the total eclipse will start at 10:11 pm and will peak at around 10:47 pm (all times EDT).

Remember, you can catch all the action live on nasa.gov or on NASA’s channel on Ustream.tv.


NASA Brings You Perseids Tonight on Ustream!

When the annual Perseid meteor shower peaks August 12–13, space fans around the world will be able to enjoy the event with expert commentary on NASA’s Marshall Space Flight Center Ustream channel.

Beginning at 9 pm CDT on Wednesday, August 12, the Marshall Space Flight Center in Huntsville, Alabama will host a live broadcast where NASA experts will discuss the science behind the Perseids as well as the latest research on meteors and comets.

Meteor experts Dr. Bill Cooke, Danielle Moser and Rhiannon Blaauw, all of NASA’s Micrometeoroid Office, will provide on-air commentary and answer audience questions. Joining the broadcast via telephone will be experts from Johnson Space Center in Houston, Texas; the Goddard Space Flight Center in Greenbelt, Maryland; the American Meteor Society and the SETI Institute in Mountain View, California.

Followers can tweet questions for the experts before and during the broadcast to @NASA_Marshall using the hashtag #askNASA.

Visit the NASA Marshall Space Flight Center Ustream channel.

shower


Roland TR-808 Worldwide Anniversary Party on August 8

When global music giant Roland celebrates the anniversary of its iconic TR-808 drum machine on Saturday, August 8 (8/08, get it?), fans around the world will be able to join in via the brand’s Ustream channel.

Screen Shot 2015-08-07 at 2.24.00 PM

A client and partner of Ustream, Roland frequently utilizes the Ustream platform for both internal communications such as sales trainings as well as public demos by A-list musicians of Roland’s latest equipment. “808 Day” is the first TR-808 anniversary celebration to be streamed on the Roland Ustream channel.

The Roland TR-808 Rhythm Composer was among the industry’s first affordable and widely available programmable drum machines. Artists and producers across genres used the instrument — commonly called “the 808” — which is often credited with changing the face of contemporary music and has even been referenced in the lyrics of several songs.

The anniversary celebration will take place at the Six01 Studio Sound Lab in Burbank, California, and will feature live musical performances from David J (Bauhaus, Love and Rockets), Bon Harris (Nitzer Ebb), Brian Liesegang (Nine Inch Nails, Filter), and Kerry Brown (Catherine). The live stream will begin at 8 p.m. PST, and the festivities can be tracked on social media with the hashtag #808day.

Catch the live event Saturday on the Roland 808 channel on Ustream and learn more about the Ustream Align for secure streaming here and Ustream Pro Broadcasting for scalable, reliable streaming here.

Screen Shot 2015-08-07 at 2.23.34 PM


On The Wings of Eagles

I’m saddened this week, along with so many of my colleagues, by the loss of a popular and pioneering member of the Ustream community.  Bob Anderson, founder of the Raptor Resource Project and creator of the Decorah eagle cam, passed away yesterday after an illness.  I met Bob almost eight years ago as he explored how to bring global attention to his cause.  He shared his vision on how he wanted to use our video streaming platform to help generate awareness for bird conservation.  Over the years, I developed a close personal relationship with him and had tremendous respect for the man and his work.  His passion for raptors and bird conservation was contagious.

Bob pushed the technological edge to educate and inspire millions around the globe. His partnership with Ustream began in 2008, 10 years after Bob’s first birdcam “Mae’s Internest birdcam” was launched to capture images of ospreys, kestrels, owls and eagles for the world.  Ultimately, Bob’s Decorah Eagle Cam became the most popular live stream of all time with over 324 million views.  He brought this American icon closer to us than ever before.  From live scenes of a mother using her brood patch to warm her eggs while buried deep in the snow to “pipping” to watching these young hatchlings grow and mature — these were annual journeys which millions followed and experienced together in real time.


Subscribe to updates