All posts by Tilly McLain

Mazda MX-5 Cup Returns to VIR

Mazda MX-5 Cup

Drivers, start your engines! The 2016 Mazda MX-5 Cup is returning to the Virginia International Raceway for the first time since 2012, and you are not going to want to miss the action. It is also your chance to watch the all-new fourth generation Mazda MX-5 Miata, recently announced right here on Ustream.

On March 22, Mazda unveiled its MX-5 Miata RF at an offsite event on the eve of the New York International Auto Show to a room full of automotive press and analysts, and with the help of Ustream, they expanded their reach to over 30,000 live online viewers.

The inaugural Global Mazda MX-5 Cup Invitational brings together drivers from Europe, Asia and North America to race against each other in a series of non-points, invitation-only races. It is a part of a Mazda-exclusive weekend that features both the Mazda Road to Indy and the Mazda Road to 24. This is the final third of the $200,000 chase for the 2016 Mazda Road to 24 Scholarship. See below for weekend scheduled highlights:

Saturday, August 27, 2016

9:20 a.m. – 9:50 a.m.                 Qualifying – Battery Tender MX-5 Cup

6:15 p.m. – 7:00 p.m.                 Race #1 (45 minutes) Battery Tender MX-5 Cup

Sunday, August 28, 2016

8:45 a.m. – 9:00 a.m.                 Race #2 (45 minutes) Battery Tender MX-5 Cup

Check out the all of the action and recaps of previous races here.


Webinar: Protect Your Internal Network

Protect-your-internal-network-Webinar-FB

Looking to stop internal video streaming from overtaxing your network?

Join us tomorrow, Thursday June 23rd at 11:00am PT | 2:00p ET, for a LIVE interactive webinar on eCDN, Ustream’s new solution that allows companies to horizontally scale their video streaming and reach internal audiences without compromising the integrity of their network.

The webinar will:

  • Explain how eCDN works
  • Demo the admin portal that controls eCDN
  • Explore Ustream’s Software Defined CDN (SD-CDN) technology and how eCDN and SD-CDN work together to deliver video deep inside corporate networks and to every corner of the globe.

Register now to learn more about the Ustream eCDN solution

REGISTER NOW


Viva Las Vegas! Come see Ustream at NAB 2016

viva las vegas

We’re dusting off our blue suede shoes, packing our bags and are ready to hit the road for the NAB 2016 Show in Las Vegas! Will you be joining us? This will be our 5th appearance at the conference, and trust me when I say that it gets better every year! Especially since we are now a part of the IBM family, this time around is already turning out to be one for the ages, we cannot wait to show you what we have in store.

Members of the Ustream team will be onsite and are looking forward to meeting you at the Ustream booth #SU11413. Book a meeting to speak with us, or stop by during our happy hour on Wednesday April 2oth between 5:00p until when the expo floor closes, and be one of first 100 visitors to receive a custom etched “Ustream at NAB 2016” commemorative beer pint or wine glass that you can take home and cherish for years to come. We will also be available at the IBM Video Cloud booth #SL3305 to answer any questions you may have about Ustream’s powerful video technology and how our services fit into the IBM Video Cloud unit. While you are there, make sure to catch one of our daily Ustream theater presentations at 4/18 @ 5:30p, 4/19 @ 1:30p, 4/20 @ 9:30a & 4/21 @9:30a.

Ustream + IBM are planning a lot of great sessions, but there is more to see at NAB. Check out some of the sessions that we are excited for that give you a sneak peek into the direction that the broadcasting industry is headed. Here are some of the talks we are looking forward to at NAB this year that the live streaming community shouldn’t miss:

Broadcast Minds™: Where Today’s Content Leaders Discuss Tomorrow’s Trends
Monday, April 18 | 4:30p – 6:00p

  • This session is presented by NewTek, manufactures of the TriCaster encoder, who are bringing together IP leaders in order to discuss where the broadcast industry might be headed in the future. The segment will include looking at today’s IT technology before looking toward where live production might shift in the years to come.

Cisco Presents – Media in a World of Exponential Technology Advances
Tuesday, April 19 | 12:30p – 1:30p

  • Produced in sponsorship with Cisco, this panel attempts to predict disruptions that will occur to transform the media landscape, similar to the drastic change that occurred to the camera market where consumer friendly video cameras continue to improve in both quality and decrease in size. This panel is a bit more media focused, but there is a high probability the discussion will be relevant to broadcasters outside of this industry.

4K, UHD, HDR and More – The Future of Video
Tuesday, April 19 | 2:30p – 3:30p

  • Sponsored by Ericsson, this super session looks at how the current ramp up toward improved video quality is shaking out at the consumer level. It then dives into a panel featuring people from production houses, agencies, broadcasting, and manufacturing who forecast where video is headed in the future.

We look forward to seeing you there, and in the meantime VIVA LAS VEGAS!

MEET WITH USTREAM AT NAB


The History of Ustream at NAB

ustream at nab

From April 16th through the 21st, the Las Vegas Convention Center will be taken over by 100,000 video professionals and content creators from 150+ countries looking for the chance to get hands-on experience with emerging technologies and the latest innovations in video production and delivery. NAB 2016 is right around the corner, and Ustream has had the privilege of attending the big event 4 years in a row. Let’s take a look back at some of the highlights and the history of Ustream at NAB.

2012
Ustream started our presence at NAB way back in 2012 by providing live coverage for our partners at NewTek, TWiT & Panasonic, and combined all of the action into one super channel that helped viewers keep up on all of the excitement at the show.

2013
The theme of NAB 2013 was the evolution of broadcast media and how social media and consumer engagement are changing the industry landscape. Ustream’s CEO & Founder, Brad Hunstable, had the pleasure of hosting a session about the “Reinvention of Live Media” that went into depth about how Ustream stays ahead of the curve of the new age of real time consumer behavior. We also sponsored the Technology Awards Luncheon, where the National Association of Broadcasters gave recognition to some of the most innovative people in the video community.

2014
In 2014, Teradek broadcasted coverage from NAB and updated online audiences on the latest and greatest announcements from the world’s largest broadcast equipment manufacturers and industry influencers. The live show was streamed exclusively on Ustream for 32 hours over the course of 4 days and offered Spanish captioning for the very first time. Special segments were provided by a variety of partners, including Streaming Media, Philip Bloom, & Broadcast Beat, who each offered their own unique perspective on the industry and provided a well-rounded report of everything happening on the show floor.

2015
NAB 2015 was also the debut of the Online Video Conference, where executives from digital media firms gathered to discuss issues such as online original content, the migration to over-the-top (OTT) content and online advertising metrics. This set the stage for Ustream to show off our latest solution for marketers, Ustream Pro Broadcasting Video Marketing Module, along with our platforms for internal communicators and broadcasters: Ustream Align and Ustream Pro Broadcaster in addition to being the exclusive onsite live streaming provider for clients such as Teradek, Maxon, Sony, Adobe and JVC.

What does Ustream have in store for NAB 2016? Well, you are going to have to join us in Las Vegas to find out! Register today using the code “LV7669” to get access to the show for free until April 1st. We look forward to seeing you there!

REGISTER NOW


Live at IBM Interconnect 2016

IBM Interconnect is the premiere event to learn how to get the most out of your existing investments with hands-on training in cloud and mobile solutions built for security, powered by cognitive, and equipped with advanced analytics. And now that Ustream is a part of the Cloud Video Services unit, we had the privilege of being a part of the event.

In addition to having the opportunity to meet our new IBM friends & family face to face, we were also excited for the chance to get hands on expierence and an insiders look into some of the amazing technology that IBM is a part of. From dancing robots to a BB8 droid that you can control with your mind, the future of IBM is evolving. We may be a bit biased, but the biggest stars of the show were located in the Cloud Video Services unit, specifically the folks at Clearleap, Aspara, Cleversafe and of course Ustream.

We were also honored to have the opportunity to hit the main stage at the Cloud/Mobile expo Theatre, where our VP of Product, Alden Fertig addressed the community and discussed how video has become a global medium for communication for entertainment, information and applications with his presentation: “Video Has Become a ‘First Class’ Data Type in Enterprise”.

Thank you for joining us at IBM Interconnect 2016, and we look forward to seeing you again next year! In the meantime, reach out to one of our sales representatives to learn more about how the IBM Video Cloud can help you and your business make the big leap into the future.

CONTACT US


Westminster Kennel Club Dog Show 2016

Westminster Kennel Club Dog Show

Connecting people through the power of live video technology is something we take very seriously here at Ustream. After all, by 2017 80% of all the world data will be video! But there is only one thing that we feel even more passionate about, and that is our love for dogs. At any given moment there are no less than 2 canines lounging around the Ustream office, and each one is treated as an equal member of the team. Even as we were in discussions with IBM, one thing was very clear. The dogs stay. Which is probably why the Westminster Kennel Club Dog Show is truly the must watch event of the year. More than 2,000 dogs are vying for the ultimate title of best in show, and we all have our favorites.

The festivities kicked off Monday 2/15 at Madison Square Garden in New York City with the winners of the herding, non-sporting, toy and hound groups selected. Tonight we will learn who is the top dog in the sporting, working and terrier groups, leading up to the highly anticipated Best in Show announcement! And since an event this size entails far more action than can be captured on a single channel, the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring.

Tune in LIVE tonight at 5:00 PST to learn who takes home Best in Show! 


A Brief History of Streaming Video

Video is everywhere, and by 2017 80% of all the world data will be video. It feels like the world suddenly discovered live streaming, which is something we’ve been doing here at Ustream since 2007. In fact, don’t tell Periscope or Meercat, but live streaming on mobile devices isn’t even new. We introduced our first broadcast-capable apps for iOS and Android all the way back in 2009 (really!) and since then we’ve helped Fortune 500 companies launch new products, broadcast concerts from famous recording artists, help citizen journalists document events, and family members share special moment via live, on-the-scenes broadcasts.

Now don’t get us wrong … we’re very happy that live streaming is getting a lot of buzz and that everyone decided to join the party. We’d like to take a step back and show you a brief history of streaming video and how we got to where we are now!

A Brief History of Streaming Video

 


Live Demo: Getting Started with Ustream

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No matter what size your company is, it’s a no brainer that integrating live and recorded video into your communication strategy is the key to success. But where do you start? Luckily our technical Sales Engineer, Adam Pastana, is here to save the day and will walk you through getting started with Ustream, and cover the basics on how to quickly get up and running with the Ustream platform. This live demo will include:

  • Uploading and managing videos
  • Creating live streams
  • Scheduling events
  • Embedding the video player on your site
  • Understanding your viewership analytics

Leveraging Ustream as your all in one video solution is easier than you think! Join us live on Thursday, February 11th, 2016 @ 11am PST | 2pm EST

REGISTER NOW


Ustream Align: Your Channel Page has a New Design

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We all know that the power of Ustream Align can help you streamline your internal communications while maintaining control of your sensitive data. So its no wonder that companies like Lyft, Slack & Pinterest turn to Ustream’s technology to make sure their entire company, both in house and remotely, stay connected and have access to the resources they need to be successful. It’s the obvious choice!

That’s why we revamped the Ustream Align channel page to make the experience for your viewers the best it can be, including responsive layout for high resolutions screens, easy switching between live and recorded videos and more information about the content they are watching.

Visit your Ustream Align channel page to check out the new look and let us know what you think. Stay tuned, more exciting features for your Ustream Align channels are coming soon!

 


Allstate Unleashes Mayhem at the SEC Championship Game

Allstate claims that their insurance can protect you from “Mayhem” when it strikes, but what happens when the mayhem is controlled by your biggest football rival?

During the weeks leading up to the SEC Championship game, Allstate invited Crimson Tide and Gators fans to inflict Mayhem on their rivals with assistance from two conveyor belts, one massive shredder and a full tailgate set up complete with a charcoal BBQ, patio chairs, and an entire car. University of Alabama and the University of Florida fans battled it out on Twitter by voting for Mayhem to inflict destruction on their rivals by using the hashtag #ShredAlabama or #ShredFlorida and watched live on Ustream as the carnage unfolded.

“Mayhem continues to be an iconic figure, reminding college football fans to protect themselves from the uncertainties of game day mishaps,” said Pam Hollander, vice president of marketing for Allstate. “And while college football fans can’t control the outcome on the field, we’re excited to give them the opportunity to have an impact off the field and show their team passion leading up to one of the biggest college football match-ups of the year.”

In a partnership with long-time advertising agency partner, Leo Burnett, fans of both teams had the chance to watch the chaos live on Ustream in addition to joining the action on Twitter. With the exception of Saturday’s championship game, the #MayhemTweetOff featured no outside advertising, relying instead on social media, live stream broadcast and the participating schools to get the word out. Do you have an upcoming event that you would like to promote? Now is the time to call!

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