All posts by Tilly McLain

Dealcrunch Discusses Video Streaming Technology with Ustream CEO Brad Hunstable

A lot has happen since Ustream joined IBM Cloud Video, and video technology has become the hottest resource in 2016 for both consumers as well as major enterprises. The amount of time spent watching video on digital devices has sky rocketed in the last year, and shows no signs of slowing down. DealCrunch talked with Ustream CEO, Brad Hunstable to learn more about how companies are using live video to engage with consumers, and a preview of how Ustream is integrating with IBM Watson to produce cognitive video insights.


Click here to read the full interview


Ustream Wins Streaming Media’s Best Live Streaming and Enterprise Video Platform and More

streaming media readers choice awards

That’s a wrap, folks! Thank you all for joining Ustream at Streaming Media West 2016. It was a whirlwind of a trip, and we are thrilled to announce that we came home as a Streaming Media Readers Choice Awards winner in 4 categories, some of which are our first year receiving! Thank you to all of our customers for voting. We couldn’t have done it without you:

  • Live Streaming Video Platform
    • Streaming Media Readers Choice Awards Winner: Ustream4th consecutive year: After taking home this award for 4 years running, Ustream is the undisputed champion of live video. Our open platform and affordable solutions are designed to support all of your video needs, from novice to professional.
  • Enterprise Video Platform
    • Streaming Media Readers Choice Awards Winner: Align2nd year in a rowModern enterprises are turning to live online video as a flexible tool to expand their reach and engagement. So it’s not surprising that organizations agree Ustream Align is custom made for internal communications by keeping your video secure, minimizing the impact on your network, and reducing the need for IT support, making it the perfect internal communication solution for your business.
  • Media & Entertainment Video Platform
    • Streaming Media Readers Choice Awards Winner: Pro BroadcastFirst time award winner: From transcoding to transfer, broadcasters, cable networks and service providers need to be able to get their content where they want it to be. Fast. That’s why Ustream was recognized by Media and Entertainment companies as the must-have tool to help them master their metadata and tame the multi-format challenge with an automated solution.
  • End-to-End Workflow Solution
    • Streaming Media Readers Choice Awards Winner: Pro BroadcastFirst time award winner: Whether it be for entertainment or enterprise, Ustream Pro Broadcast is the premiere full soup-to-nuts video workflow solution. From our professional services and consulting to our reliable network and flexible publishing options, Pro Broadcast let’s you broadcast, record, publish, manage, and measure, all from a single integrated platform.

In addition to stuffing our suitcase full of Readers Choice Awards trophies, we also had the privilege of joining our friends over at Intuit on stage for a LIVE case study panel about best practices for live streaming internal communications. During the discussion, David Martin, Sr. Manager & Solutions Architect at Intuit show us why they turn to the power, scalability and simplicity of Ustream’s cloud-based online video streaming platform for their internal and external communication needs.

And last but not least, thank you for joining us for an evening of beer, wine and snacks and wrapping up your first day at Streaming Media West at the Streaming Media West Happy Hour and Networking Party, hosted by Ustream. It was a pleasure to see you all, and we hope to see you next year!


Join Ustream at Streaming Media West 2016

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Join Ustream, an IBM Company, at Streaming Media West and celebrate our 7th consecutive year of being named a Streaming Media Readers Choice Awards finalist. As a finalist, our IBM Cloud Video platform secured enough votes to be placed in the top three of each category it was nominated in.

Ustream was named a finalist in the following categories:

  • Live Streaming Platform
  • End-to-End Workflow Solution
  • Enterprise Video Platform
  • Small/Medium Business Video Platform
  • Media & Entertainment Video Platform

A full list of finalists can be found here.

Ustream Beer Garden at Streaming Media West:

Raise a drink with Ustream and our fellow finalists at the Streaming Media Beer Garden & Networking Event, November 1st at the Lighthouse Courtyard in the Hyatt Regency from 6:00 – 7:30 PM. Ustream experts will be there to show you why businesses are all turning to the power, scalability and simplicity of Ustream’s cloud-based online video streaming platform for their internal and external communication needs.

Ustream + Intuit Case Study Panel:

Live From Intuit, It’s a Global Meeting: Best Practices for Live Streaming Internal Communications

Wednesday, November 2nd 11:30 am – 12:00 pm

Join Ustream and Intuit as we examine the best practices for using live streamed video within a major corporation. Panelists will share key learnings from live-streaming global conferences, routine business meetings, and investor calls as well as explore the wide array of use cases for live-streaming within the enterprise, and opportunities for innovative applications of streaming technology.

Book a meeting to speak with a Cloud Video Expert:

IBM Cloud Video will be on the scene to give attendees demonstrations of our newest innovations. Book a meeting and schedule a time to say hello and discover how video has become a global communication medium for entertainment, information and applications.

Schedule meeting


Join IBM Cloud Video at SMPTE 2016

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The Society of Motion Picture and Television Engineers, or SMPTE to us industry folks, is the organization that has supported a century of technological advances in entertainment technology, and is the host of the SMPTE Annual Technical Conference & Exhibition being held in Hollywood, CA October 25th – 28th. SMPTE 2016 is a three day event packed full of technical sessions and special events such as the SMPTE-HPA Student Film Festival annual Awards Ceremony, an exhibition hall with all the key players in video technology and a pre-conference Symposium that gives you the opportunity to build relationships with top video professionals in the industry.

Mark your calendar and make sure you catch the IBM Cloud Video team at the second annual SMPTE Oktoberfest reception on Wednesday, October 26th in the Centennial Hall, from 5:00p-7:00p. Complete with imported beer and German-themed nibbles, the Oktoberfest will surely be a time to remember! (Dirndls and Lederhosen are optional.)

  • SMPTE 2016 Oktoberfest
    • Wednesday October 26th 5:00p – 7:00p
    • Centennial Hall at the Hollywood and Highland Center
    • Open to registered attendees, speakers, and vendors
    • Sponsored by IBM Cloud Video

While you are there, stop by and visit the IBM Cloud Video team in person by visiting us nearby at booth #12 and learn how video has become a global communication medium for entertainment, information and applications. Meeting times are limited and won’t last long! Act now and reserve a time to speak with one of our video experts, we look forward to seeing you there!

Schedule meeting


Meet Ustream for Happy Hour at Streaming Media West

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It’s almost time to break out the flip flops, grab your shades and make the trip to sunny California for Streaming Media West! We are excited to see all of our old friends and make some new ones, on November 1st – 2nd in Huntington Beach, CA.

Make sure not to miss the Streaming Media Beer Garden & Networking Event on Tuesday November 1st 6:00p – 7:30p located on the lawn of the Lighthouse Courtyard at the Hyatt Regency, brought to you by Ustream, an IBM Company. Join us for an evening of beer, wine and snacks and wrap up your first day at Streaming Media West by networking with broadcasters, content creators/providers, equipment manufacturers, and your peers in the video industry. Ustream experts will be there to show you why businesses are all turning to the power, scalability and simplicity of Ustream’s cloud-based online video streaming platform for their internal and external communication needs.

  • Streaming Media Beer Garden & Networking Event
  • Tuesday November 1st 6:00p – 7:30p
  • Lighthouse Courtyard at the Hyatt Regency
  • Open to registered attendees, speakers, and vendors

We hope to see you there!


Five Building Blocks for Enterprise Streaming Success

Whether you use video for employee training, town hall meetings or HR updates, technology is transforming how executives get the word out to their remote workforce. In a recent Ustream & Wainhouse Research survey of corporate executives, more than four out of five respondents (81%) describe online video as an effective tool for communicating work-related information.

If you are in the midst of evaluating your streaming technology options, this report can help identify the key features to look for and the capabilities of enterprise streaming platforms that should be considered during the process. For organizations serious about laying a solid foundation for using online video, these issues should be viewed as the building blocks for enterprise streaming success.

Download the research to learn:

  • What IT executives view as the most critical features a video platform must have.
  • Why 48% say that secure content distribution is very important while evaluating their video provider options.
  • How to leverage viewership analytics to make the case for video in the workplace.
  • What factors to consider when producing high quality corporate videos.
  • Using VOD content archives as a key business benefit.

With the ability to create more engaging corporate communications, it’s no wonder that video is being used for a broader array of business applications than ever before. Executives contemplating an investment in video streaming technologies should be aware of the building blocks of enterprise streaming to address the issues most relevant to their specific organizational needs. Download our exclusive research to learn more.

DOWNLOAD NOW


IBM Cloud Video IBC 2016 Recap

IBM IBC

That’s a wrap, folks! Thank you all for visiting IBM Cloud Video in Amsterdam at IBC 2016. It was a whirlwind of a week, and we were thrilled to have the opportunity to meet you all and show you why businesses are all turning to the power, scalability and simplicity of our cloud-based online video streaming platform for their internal and external communication needs. This was our first year attending, and already IBM Cloud Video has created a ton of buzz and announced some major partnerships with some of the industries biggest names:


Roland “The Future. Redefined” Global Music Festival – Powered by IBM Cloud Video

Roland - The Future Redefined
 

IBM today announced at IBC 2016 that Roland Corporation has selected IBM Cloud Video’s Ustream platform to live stream the musical instrument company’s historic, 24 hour international music festival and product launch. Beginning on September 9 at 4:00pm UTC, the showcase event will span major cities like Tokyo, London, Los Angeles, and Paris, and feature live musical performances and more than 30 product launches, leveraging IBM Cloud Video’s Ustream platform.

As a long-time client of IBM, Roland will expand its use of Ustream’s Pro Broadcasting service to broadcast from eight international cities throughout the 24-hour period. Having used Pro Broadcasting to create a regular cadence of live streamed product reviews and artist interviews, “The Future. Redefined.” brings an unprecedented level of scale to the viewing experience by tapping into a multi-CDN infrastructure with Ustream’s SD-CDN technology that has been used to serve live content globally to more than one million concurrent viewers on a single stream. Hosted on the cloud, IBM Cloud Video services are able to provide massive scalability with no additional investment in infrastructure or resources. Roland also leverages the Ustream Align streaming video platform for internal communications including sales enablement initiatives and company and personnel news.

“In the last several years, we have seen an explosion in how video is being used across enterprises, both as a means of internal communication, as well as a way to engage with existing and future customers via the cloud,” said Brad Hunstable, CEO of Ustream, an IBM Company. “‘The Future. Redefined.’ is a ground breaking event, and one that solidifies Roland is taking an innovative approach to connecting with consumers by creating a compelling customer experience that will drive the business forward.”

“‘The Future. Redefined.’ elevates our commitment to connecting with our community in a unique and engaging way,” said Christian Delfino, Vice President, Product Management, Roland Corporation U.S. “To make this event a reality, we needed a platform with proven scale and reliability to create an experience that will resonate with the artists we serve. In the course of our work with Ustream, it was clear that IBM was the ideal collaborator in developing this innovative event.”

During “The Future. Redefined.” Roland will unveil new synthesizers, digital pianos, electronic drums, DJ equipment, BOSS guitar related products, and a new genre of musical instrument never offered before by Roland. The Los Angeles grand finale event will be broadcast starting at 7:00pm PDT from a private VIP event held at Six01 Studio in Los Angeles, featuring artist performances by Echosmith, Saint Motel, Judith Hill, DJ Pierrre, and more. To take part in “The Future. Redefined.” you can visit  tfr.roland.com and use #909day.

 


IBM Cloud Video LIVE at IBC 2016

IBC 2016

IBC 2016 is finally here and Ustream is over the moon with excitement. The “International Broadcasting Convention” – or “IBC” as we call it in the biz – is an annual trade show for broadcasters, content creators/providers, equipment manufacturers, and other participants in the broadcasting industry, hosted at the beautiful RAI in Amsterdam. Not only is this the first year that Ustream has had the pleasure of attending IBC, but we also get the added bonus of being joined by our entire IBM Cloud Video group. This is the perfect opportunity for us to show you how the IBM Cloud Video platform merges robust multiscreen video logistics management with live streaming capabilities to power live and on-demand video across devices, at scale.

Book a meeting in advance to reserve a time to speak with one of our IBM Cloud Video experts and stop by to visit Ustream and the IBM Cloud Video team in Hall 14, Booth A-10. You also do not want to miss out on our panel discussions on Friday 9/9 and Sunday 9/11 hosted in the Content Everywhere Hub Theatre. See below for the IBM Cloud Video schedule of events:

  • OTT for Sports & Live Events // Friday Sept 9th @ 3:30pm
  • IBM Cloud Video Streaming Best Practices // Sunday Sept. 11th @ 10:30am
  • IBM Cloud Video: Intro to the Future // Sunday Sept. 11th @ 12:00pm
  • Streaming Video: Challenges, Opportunities & What’s to Come // Sunday Sept. 11th @ 5:00pm

Book a Meeting


Help Ustream win big at the 2016 Streaming Media Magazine Readers Choice Awards

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Ustream has always been a fan favorite at Streaming Media West, and this year is particularly exciting since we have the privilege of being nominated for one of the highest honors in the online video industry – the 2016 Streaming Media Readers Choice Awards! It is the only awards program in which the winners are decided by video fans like you. We cleared off a new spot on the trophy shelf, but we need your help to take home the crown. Don’t miss your chance to help Ustream keep our winning streak alive and retain the title of being the best video platform in the industry for the sixth year in a row. To cast your vote, visit the 2016 Streaming Media Readers Choice Awards between now and September 26th. This time around, Ustream is up for a total of FIVE categories and we are looking to sweep the competition:

  • Live Streaming Video Platform
    • After taking home this award for 3 years running, it’s a no brainer that Ustream is the best in the business for live video streaming. Simple enough for beginners, yet powerful enough for professionals, Ustream is the destination for anyone looking to live stream video on the web.
  • Enterprise Video Platform
    • Ustream Align made its debut early last year and took home the award for the best Enterprise Video Platform. Align is optimized for internal communications, keeping your video secure, minimizing the impact on your network, and reducing the need for IT support making it the perfect internal communication solution for your business.
  • Media & Entertainment Video Platform
    • Broadcasters, cable networks and service providers need to be able to publish their online video quickly, to any device, at broadcast quality. Ustream’s flexible publishing and syndication options helps them manage the distribution of their content.
  • Small/Medium Business Video Platform
    • When a business needs a video platform with functionality beyond YouTube, but isn’t looking for a full enterprise or OTT solution, Ustream is the platform they turn to.
  • End-to-End Workflow Solution
    • Whether it be for entertainment or enterprise, when content owners are looking for a soup-to-nuts video workflow solution that includes professional services and consulting, Ustream is the best choice.

You don’t want to miss Streaming Media West this November as online video experts, producers, media and broadcast executives, content creators, and your streaming media peers come together to learn about all things online video. Streaming Media Magazine is the premier publication for online video experts, producers, broadcast executives and content creators to stay in the loop on the freshest news and latest trends. That’s why being chosen as the best in the business by video fans like you is one of the industry’s highest honors.

Cast your vote from now through September 26th. Streaming Media will announce the top three candidates in each category on October 31 and present the awards at Streaming Media West on November 19th. What are you waiting for? Now is your chance to vote!

VOTE NOW


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