Last week more than 100,000 media professionals gathered in Las Vegas to get the latest insights in digital content at NAB Show 2015, sponsored by the National Association of Broadcasters. This year’s agenda, which included several new elements, focused on the issues that are shaping the future of new media.
Online Video Conference
For the first time, the event included an Online Video Conference, where executives from digital media firms gathered to discuss issues such as online original content, the migration to over-the-top (OTT) content and online advertising metrics. Among the speakers was Alison Moore, general manager and executive VP of NBCUniversal’s TV Everywhere initiative, who discussed the network’s commitment to providing content across multiple platforms.
Focus on Cybersecurity
Several sessions focused on growing concerns around cybersecurity, and the Technology Luncheon featured a keynote address from John McAfee, founder of McAfee Inc. McAfee discussed the vulnerability of mobile devices as well as how current technology is enhancing data capture.
Teradek Highlights Innovative Products
Ustream client Teradek was on hand again at this year’s event, broadcasting live from their booth on the most innovative products at NAB Show 2015. Watch the video recording here.
New Partnerships and Platforms Announced
Ustream and JVC used the opportunity to announce a partnership that will offer organizations a streamlined experience when broadcasting live video. Read more about JVC’s partnership with Ustream.
Ustream also showed off our newest solution for marketers, Ustream Pro Broadcasting Video Marketing Module, along with our platforms for internal communicators and broadcasters: Ustream Align and Ustream Pro Broadcaster.
From April 11 through 16, nearly 100,000 professionals from 159 countries will gather in Las Vegas to encounter the latest innovations in content creation and delivery. The 2015 NAB Show offers content professionals from all industries the chance to get hands-on experience with emerging technologies and enjoy unprecedented networking and learning opportunities.
Team Ustream will be on the scene to give attendees demonstraions of our newest innovations. Stop by booth number SL8511 to say hello and learn how marketers can leverage video to improve lead quality and lower customer acquisition costs, how enterprises and organizations can secure their streams for private audiences and how broadcasters can leverage the most scalable streaming platform for reliable, high-definition viewer experiences.
Many of our clients and partners will be there as well, and several of them will be livecasting from the show floor. Be sure to check out these customers and partners and their Ustream channels:
In addition, JVC will be showing off new cameras with one-click streaming via Ustream.
And remember to follow all the pre-show action on Twitter with the hashtag #NABShow. If you’re planning on being there, tweet us at @Ustream and we’ll keep an eye out for you!
When two police officers were shot during a protest in Ferguson, Missouri early this morning, a Ustreamer captured and broadcast it live via their Ustream mobile application.
As of Thursday afternoon, the recording had more than 130,000 views. The integrated live Twitter feed has enabled viewers to comment on and share the developments in real time.
More citizens are taking a journalistic turn and broadcasting live breaking news via social channels. Just last year, three Ukrainians captured the attention of more than 50 million viewers with their coverage of the Kiev protests via their Ustream channel.
In 2014 alone, Ustream hosted more than 75 million broadcast sessions, and our mobile app — a vital tool for citizen journalists — has been downloaded more than 15 million times since it was introduced.
The days of waiting for the evening news to catch up on events are long since past, and citizen journalists are playing an ever-larger role in bringing events as they happen to a worldwide audience. Before a news station has time to deploy a crew, citizen journalists on the scene have already broadcast that live action to viewers across the globe.
You’ll find more broadcast coverage and chatter on Twitter using the hashtags #ferguson and #Ustream.
Did you know that, according to a recent Gallup survey, 70 percent of all American workers are either not engaged or actively disengaged from their jobs?
It’s not just a morale issue. Employee engagement is having an impact on their employers’ bottom line, with the cost of disengaged employees accounting for $450–$550 billion in annual losses of productivity each year.
To reduce the growing challenges associated with disengagement in the workplace, executives are looking for a new, more impactful means of connecting with employees … and finding it in live streaming video.
Live video offers a tool for improving internal communication and driving higher levels of engagement. By broadcasting town halls and other events, senior management can communicate more clearly, more consistently and across all areas of the organization. Employees have opportunities to interact directly with executives in real time, which helps them better understand the company’s mission and to “get on board” with leadership’s vision.
To explore the benefits of live video in building an engaged workforce, Ustream is presenting a live webinar, Improve Employee Engagement Through Live Video, on Thursday, March 19 at 11 a.m. PDT. Webinar host David Gibbons, VP of Marketing at Ustream, will present a series of compelling reasons to integrate video into your employee communication strategy and highlight case studies about companies who are doing just that — with impressive results.
Join us on March 19 to find out how live streaming video can help you break the cycle of detachment and build a more engaged workforce. Grab your spot today!
Starting on March 13, Austin, Texas will host thousands of interactive professionals from around the world when the South by Southwest (SXSW) Interactive Festival 2015 kicks off.
Online video will take center stage at several SXSW 2015 sessions, including
- Netflix Shares a Decade of A/B Test Learning, Saturday, March 14, 9:30 a.m., JW Marriott, Salon D
- Hyper-Reality TV and Online Video Are a Perfect Fit, Saturday, March 14, 9:30 a.m., Austin Convention Center, Room 18ABCD
- Cultural Connections: TV, Digital and the New Mainstream, Tuesday, March 17, 5 p.m., Austin Convention Center, Ballroom E
- Storming The Gates of the Digital Frontier, Monday, March 16, 12:30 p.m., Austin Convention Center, Room 18ABCD
- Behind the Blue Screen: Video Stories from Iran, Monday, March 16, 3:30 p.m., Austin Convention Center, Austin Suite
At this year’s event, Ustream co-founder and CTO Gyula Fehér will take part in the panel for Made in Budapest: Half the Cost and a Day Ahead on Saturday, March 14 at 5 p.m. at the Hilton Austin Downtown. The panel will explore how Ustream and other companies couple the power of American sales and marketing with smart and affordable European engineers and designers.
Can’t make it to Austin? Follow the action on Twitter using the hashtag #SXSW.
A Ustream channel broadcasting from a certain livecam in Decorah, Iowa has become the latest Internet video sensation. In fact, it is possibly the most popular live video of all time with more than 309 million views and 94,000 subscribers.
The camera, operated by the Raptor Research Project, is located above a bald eagle nest, and last Wednesday night it captured the mother eagle laying her first egg of 2015. By Thursday morning, the channel has racked up an additional 181,000 views.
The Decorah eagles aren’t the only feathered friends building a worldwide audience on Ustream. The OKC Great Horned Owl-Cam channel broadcasts live from a second-story planter ledge at a home in Oklahoma City, where a family of Great Horned Owls made its home in 2012. Now in “Season 4,” the channel has more than 9,000 subscribers and has amassed more than 5.7 million views worldwide.
While these windows into nature are always appealing to a broad audience, they are also a testimonial to the power of live video. Live video is a powerful, tool engaging people with emotional content. Yet, it enables the broadcaster to reach a much larger audience than would ever be possible in-person at a live event. That’s why live video as a communications tool is gaining traction in the enterprise and being used to share exciting corporate events like conferences, product launches, shareholder meetings, executive presentations, trainings, and more.
Here are a couple of tweets you can use if you’d like to share this exciting event with others:
Eagle lays egg live: http://bit.ly/17AmVcC 309+ mil views, 35 days to #Ustreameaglet! @foxnews http://fxn.ws/1z5vouW
Power of live video, 309+ mil views: http://bit.ly/17AmVcC, 35 days to #Ustreameaglet! @foxnews http://fxn.ws/1z5vouW
Ustream CEO Brad Hunstable will appear on stage at two sessions during IBM InterConnect 2015: The Premier Cloud & Mobile Conference.
Thousands will gather next week at the MGM Grand & Mandalay Bay in Las Vegas for the event, which features more than 1,500 technical sessions, 42 tracks, 8 streams, 3 general sessions, hundreds of hands-on labs and certification opportunities, and unlimited peer networking.
On Monday, February 23, Hunstable will take the stage as part of the IBM SmartCamp Global Finals to share his insights on entrepreneurship. The session begins at 4:40 p.m. in Room 312/317 of the MGM Conference Center, Level 3. Sandy Carter, General Manager, Cloud Ecosystem Development, IBM Corporation, will introduce Hunstable and pose a series of questions about his journey as an entrepreneur.
On Tuesday, Hunstable will appear on the influencer panel for “When Big Data Met Cloud.” The session begins at 11 a.m. in the Cloud Theater, inside the Solution EXPO in Mandalay Bay, Shorelines A/B (Level 2). The panel will discuss a series of questions about how organizations are leveraging the cloud for big data, including:
- Are organizations using cloud and big data to their full potential?
- What challenges persist in harnessing the power of cloud for big data?
- How has the relationship between cloud and big data evolved over the last few years, and where is it headed?
- Would all enterprises benefit from tapping the cloud for big data, and what are the criteria for an organization knowing whether it’s right for them?
All attendees are encouraged to live-tweet from the sessions using the hashtag #IBMInterConnect and to tag @bhunstable.
A selection of IBM InterConnect sessions will be live streamed via the Ustream platform by SiliconANGLE. To check out the live streams, click here.
When the nation’s top dogs take center stage next week at the Westminster Kennel Club Dog Show, viewers around the world will enjoy the event live via Ustream.
Dating back to 1877, the Westminster show is the second–longest continuously held sporting event in the United States, behind only the Kentucky Derby. Despite the WKC’s roots in the 19th century, it has embraced modern, high-tech communications with Ustream live video streaming to bring the action and emotions to viewers around the globe.
On Monday, February 16, beginning at 8 p.m. EST, the hound, toy, non-sporting and herding groups will be in the spotlight. On Tuesday, beginning at 7:30 p.m. EST, viewers will enjoy the sporting, working and terrier groups … and the highly anticipated Best in Show announcement!
Of course, the event entails far more action than can be captured on a single channel. That’s why the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring, plus a live Twitter feed tracking the hashtag #WKCDogShow.
For a list of breeds, ring assignments and schedules, check out the 2015 Judging Program.
By the way, the Ustream team has a number of four-legged coworkers who will be watching and rooting online for their favorites. Here are the dogs of Ustream:
To follow all the action from the Westminster Kennel Club Dog show, visit any one of their channels (see list above) beginning at 8 p.m. EST on Monday!
Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.
Read the full report here.
In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including
- Customer service
- Corporate branding and advertising
- IT support
- Product launch
- Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications
The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”
For more results from the survey and their implications on the future of live streaming video for business, you can read the full Wainhouse report here.
On Sunday, February 1, millions of viewers will tune in to enjoy the Super Bowl and the surrounding interviews, reports, highlights and analysis. As you know, more and more of that video content is going online.
For example, NBCUniversal has announced that it will offer “Super Stream Sunday,” live-streaming 11 continuous hours of content related to the Super Bowl. And, many fans of the Seattle Seahawks are already familiar with the team’s popular Ustream channel, which boasts more than 3,000 subscribers and over 1.2 million views. What they may not know is that the Seahawks organization also uses Ustream for internal communications and live-streaming press conferences.
Another client unrelated to football for most of the season, uses their Ustream channel to broadcast football practice sessions for their ‘athletes.’ Yes, for those who prefer their running backs with four legs, Animal Planet will be live-streaming pre-game practice for the Puppy Bowl at http://www.apl.tv/puppy-bowl.htm starting Friday. In this annual favorite, puppies of all breeds take to a miniature field to “play in a winning combination of terrier tackles, touchdowns, puppy penalties, fumbles and Fido first downs.”
What will you be streaming on Super Bowl Sunday?