All posts by Lakeshia Hardy

Live Video is Reshaping the Ad Game – Here’s How to Make it Work for Your Brand

What does Martha Stewart, Playstation, Salesforce, HBO’s True Blood and radio station Hot97 have in common? Each have become digital influencers in their own right, by utilizing the latest, innovative tool reshaping the advertising landscape: Live Video. In an era when technology and human interaction are intersecting in new ways, adapting multi-dimensional means of engaging your audience is key.

 Curious on how to optimize the effectiveness of your advertising campaigns to global audiences? Get ready to take notes, people. In this week’s live webinar, SVP of Marketing David Thompson showcased each brand’s boundary pushing strategies on the Ustream platform, and the number shattering stats surrounding their successful live-streamed campaigns.

 Read more for a recap of our SVP’s informative webinar and educate yourself on the latest trend in digital engagement optimization: the live video experience.

Live on the Go: How to Ustream from your Smartphone or Tablet

How to Ustream from your Smartphone or Tablet

What if I told you (in my Morpheus voice, of course) that an entire global audience sits right in your palm, within the convenience of your smartphone or tablet? Yes, my dear Neo, there’s an app for that. With Ustream’s mobile app (for Android and iPhone) you can easily share moments or capture breaking news events in real-time, wherever and whenever they happen. Integrated chat? Check. Audience polling and GPS mapping? Double check.

How do you broadcast from your mobile device? I thought you would never ask 😉

Read below for more details on broadcasting using your mobile device. If you are looking instead, though, for advice on doing a higher quality broadcast using cameras and a mobile Internet source, please watch our Wireless Multi-Camera Live Streaming webinar.

I Stream, Do You Stream? Here’s How to Ustream Pt.1

 I stream, do you stream?

Better yet, do you know how to Ustream?

Knowledge IS power, and today is your lucky day to bulk up on some broadcast know-how. Welcome to my weekly How-to blog series, nicely packaged in a Cliff-Note format – for those whose heads immediately begin to throb when the conversation gets too technical.

Let’s start with the basics shall we?

Ustream Meme

Drop the Bass with the #1 Nightclub in N. America – Right from Your Home


Temperatures aren’t the only thing that drop in Denver, Colorado. Thanks to a 72,000-watt sound system, a liquid-nitrogen-fueled fog machine that spews over 1,000 gallons of smoke a night, and a roster of top DJ’s from around the globe when Beta drops the dirty bass, they drop it HARD. How hard, you ask? Filthy vibrations so hard they rattle your fillings loose.

Voted the #1 nightclub in North America by Rolling Stone for 2013, Beta is also the only club in the world with a 90% environmentally green rating. AND the only club in North America synthesizing funky sounds from a Function-One Dance Array 4 Speaker Stack System. ‘Club Culture Evolving’ is a slogan that certainly rings true for this one-of-a-kind nightclub, and with the integration of their live cams the #1 nightclub in North America is able to bring the party to you.

Good Times at Beta on Ustream

Ustream Like a BOSS: 5 Tips to Take Your Broadcast from Lukewarm to Legendary


What is the most memorable thing you have seen on Ustream in four years?

Having covered all different aspects of curation at Ustream for such a long period of time, this is a question I am constantly asked, and I am always ready with the same response:

I remember sitting down at my desk in the morning, turning on my computer, and one of the first channels to catch my eye was a black screen that for some reason had 20,000 simultaneous views. I checked the profile for a location and it was located in Egypt. We were witnessing in live time a whole nation’s cry in the dark for help. The power of Egypt’s chants for freedom resonated loud and clear, and we soon realized we were witnessing a nation’s history being written. That morning we watched the birth of Egypt’s Arab Spring.

UPDATE: Hurricane Sandy central on Ustream

UPDATED Oct. 29 9:12 p.m.:

Whether you’re in the middle of Hurricane Sandy or thousands of miles away, there’s no better place on the Internet to follow the historic superstorm than Ustream.

We’re tracking more than 50 live storm cams, citizen reporters and news outlets from Florida to Massachusetts. The list continues to grow by the hour, giving viewers around the world an unprecedented level of hurricane coverage.

Below is the latest list of Hurricane Sandy-related streams, as of 1 p.m. ET Monday. The best of them will be featured on our homepage. Please tweet us @UstreamNews or e-mail if you find other ones or want to add yours to the list.

CBS News Live
WSJ Live
(NEW) NewsBreaker (

Hurricane City  
(NEW) Chaser Cam

WNCT-TV 9 in Greenville, N.C.
WVEC in Norfolk, VA
ABC27 StormTrack in Harrisburg, PA
NBC Connecticut


Wallingford, CT
North Haven, CT

(NEW) Dewey Beach

Melbourne Beach, FL

Marblehead, MA
Framingham, MA
Lynn, MA
Berlin, MA
Winthrop, MA
(NEW) Boston, MA
(NEW) Natick, MA
(NEW) Boston, MA
(NEW) Western MA

Salisbury, MD
Accokeek, MD—snowstorm-2010
Annapolis, MD
(NEW) Emmitsburg, MD

Wildwood, NJ
New Brunswick
Atlantic City
Atlantic City
Weehawken, NJ – on the Hudson
(NEW) Jersey City, NJ
(NEW) Haddonfield, NJ

GFQ Network from Queens
Hudson River from Weehawken
Empire State Building
Green-Wood Heights / South Park Slope Brooklyn
Lower Manhattan skyline from Hoboken, NJ
Lower East Side Williamsburg Bridge in Manhattan
Long Island City
Belle Harbor
New York City
New York City 1st Avenue
Across the East River
Across the East River toward lower Manhattan
East River by Adam Gabbett of The Guardian
10 Jay Street, Brooklyn
South Shore Long Island—south-shore-long-island-stream
(NEW) South Williamsburg
(NEW) Brooklyn, NY
(NEW) New York City
(NEW) Manhattan
(NEW) Dumbo, Brooklyn
(NEW) Chelsea, Manhattan

Cape Hatteras, NC
Nags Head, NC

Lititz, PA
Lansdale, PA—lansdale

Fairview Beach

Hurricane Sandy in DC
(NEW) Occupy Carlise:
(NEW) Georgetown

Capon Bridge, WV

(NEW) Rhoade Island

Ustream wants U!

Ustream wants U.

There’s the Republican party, the Democratic party and the Ustream party. Join our party.

Ustream is hosting a presidential debate party tonight as only Ustream can.

We’ll bring you the first presidential debate of 2012 live from Denver with the help of our major media partners including CBS News, the Wall Street Journal and the PBS NewsHour. And yes, the PBS NewsHour hatcam is back.

But wait there’s more … much, much more.

You can also occupy the debate by following protesters and citizen reporters. You can debate the debate with watch parties big and small from around the country and even one live from Thailand. You can even play along with a live debate drinking game.

And because we’re Ustream, we will have the best animal cams, this time with a political theme, including the Cat-pital.

We have celebrity commentators and… wait for it… Hooter Girls.

Why? Because Ustream can. Because you should get a choice. Because you should get a vote on what you watch.

Here’s your official invite:
Time: 5 pm Pacific
RSVP: #Ustreamdebate
Attire: Red, white and blue

The debate schedule on
Today’s debate schedule on

DEBATE PRE-PARTY: (All times Pacific)
9 am: PBS NewsHour: Political checklist with Christina Bellantoni

10 am: PBS NewsHour: Medicaid questions answered with Phil Galewitz of Kaiser Health News

11 am: PBS NewsHour: Historical debates and exclusive interview video footage between Jim Lehrer and past presidential candidates.
11 am: Occupy Denver

1 pm: Smithsonian: Great Debates in American History

3 pm:
PBS NewsHour
Breitbart News with Larry O’Connor from the media center at the University of Denver
Bibi the Bird, the talking patriotic political parrot

4 pm:
PBS NewsHour Hatcam live from the Newseum watch party
Peta Lindsey, presidential candidate from the Party of Socialism and Liberation party

4:30 pm: Occupy Denver protests streaming from the Occupy march

5 pm
Pop Sugar TV
The Sports Joc Special Debate Show
Animal Planet’s Too Cute Cam: Kittens playing at the Cat-pital
Decorah Eagles: Return to the Nest
Debate protesters

5:30 pm
Debate Drinking Game
Hooters Interrupted: Show Interrupted + Hooter Girls
Wall Street Journal: coverage includes Romney economic adviser Glenn Hubbard, former Secretary of Labor Robert Reich and WSJ personalities like DC bureau chief Jerry Seib, Sara Murray and John Bussey. All hosted by WSJ Managing Editor Alan Murray.
ItsOurEconomy/Occupy the Debates: Occupy the Debate panel
Chicago Young Republicans watch party
Louisiana State University Reilly Center, School of Media and Public Affairs watch party
Michigan State University watch party
Golden State Tea Party watch party

5:45 pm:
Running Late Show with Scott Rogowsky
“Play by Play” from Mario Nunez: HuffPo Citizen Journalist

University of Denver, Moderator: Jim Lehrer
6 pm:
PBS NewsHour special debate coverage
Wall Street Journal
CBS News
Ru Paul’s Drag Race chat for Logo TV
Pauly-tics with Pauly Shore
Obama San Francisco watch party
Republicans Abroad in Bangkok watch party

7:30 pm: POST DEBATE
7:30 pm:
PBS NewsHour
Wall Street Journal
Breitbart News inside the “Spin Room”
CBS News
Comedian Jo Koy

7:45 pm
Obama for America: Vice President Joe Biden gives a brief live response after the debate.

8 pm
PBS NewsHour: Google hangout with undecided voters about their thoughts on the debate.
Streaming Garage comedians

Awesome Animal Cam of the Week: Seven Kittens

What’s small, furry and CUTE all over?

Our newest animal cam Seven Kittens!

On June 7th, Noodles the cat gave birth to seven little bundles of joy and thus the Seven Kitten Cam was born!

[clear here] The camera is located in Pittsburgh, PA where some good samaritans rescued a then-pregnant Noodles so she would have a safe place to have her babies.

Highlight: Cute kittens catch some zzz’s

[clear here] It is believed that all the kittens with orange variations are boys, and the two Tortoiseshell kittens are female. All the kittens are nameless except for the first kitten to be adopted Taco (he’s the biggest orange one with stripes and white feet).

From feline affionados to 9-5 professionals, we can all agree we have found our new obsession!

Click here to see for yourself some supercute awesomeness:

This Week in Highlights – The Top 5 Highlights of the Week!

It has been quite a busy week on Ustream! In case you missed it, here is a run-down of the top 5 Ustream moments this week, in no particular order:

1. Transit of Venus caught LIVE on Ustream

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2. Nintendo premieres Super Mario Bros U at E3

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3. Opening night from Madonna’s MDNA Tour

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4. Manny Pacquiao is ready to fight Floyd Mayweather

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5. Hot 97 Summer Jam 2012

This Week in Highlights – The Top 5 Highlights of the Week!

It has been quite a busy week on Ustream! In case you missed it, here is a run-down of the top 5 Ustream moments this week, in no particular order:

1. Soyuz Spaceship Blasts Off for ISS Mission

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2. Amile Jefferson Chooses Duke University

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3. Paul McCartney Performs “Yesterday” in Mexico City

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4. Stuffwelike: Diablo 3 Launch

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5. Adam Lambert Fan Interview with Billboard

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