Ustream, an IBM Company, is an end-to-end solution that organizations can leverage as part of their video strategy. This can be for both external and internal facing assets, which might include marketing activities or corporate communication. Content can range from live broadcasts to on demand video assets. The platform is a global solution, supporting multi-national corporations while also being able to effectively scale to cater video content on a huge, worldwide scale. Because of this level of inherit flexibility, Ustream needs to take into account data privacy laws not just in the United States, but also every country where we store personal data or from which we access personal data.
IBM has prepared an EU Model Clauses agreement for Ustream customers to facilitate the transfer of personal data outside of the EU in accordance with the EU data privacy laws. EU Model Clauses are relevant to all customers sending personal information relating to EU citizens to Ustream.
To request an EU Model Clauses agreement or for any other information or assistance around the transfer of personal data, customers can contact our dedicated EU Model Clauses team via email.
The EU Directive 95/46/EC sets out rules concerning processing of customer’s personal data. As the data controller, customers appoint IBM as a data processor to process (e.g., store, transmit, archive) any personal data which may be included in the customer’s content. In turn, customers are responsible for obtaining all necessary consents to include the content (including any personal data) in IBM Ustream DBaaS solutions.
A list of countries where content may be held or from where content may be accessed for the purpose of delivering and supporting a Cloud Service is available at: www.ibm.com/cloud/datacenters.
IBM Cloud Video is launching its new Streaming Manager for Enterprise secure video app. This mobile app offers a new, more convenient way for viewers to consume internal facing video assets. It greatly speeds up the time it takes for a viewer to access secure video content, letting them quickly dive in and start watching important training assets, executive communication or fulfill compliance training requirements.
Free to download and use, although requiring accessing content from an active Streaming Manager for Enterprise account, the app is available from the Google Play Store and the iOS App Store. It makes viewing internal video content easy and is suited across a variety devices and connections. This includes support for adaptive bitrate delivery, automatically optimizing the quality based on the viewer’s connection speed.
Read on to learn more about the new mobile app and the advantages it brings for enterprise content owners.
Looking to offer a customized video experience for your employees? Streaming Manager for Enterprise offers an internal facing enterprise video portal. This portal is secured, allowing companies to limit access to intended viewers. This audience can be a mix of employees, contractors and other stakeholders.
Learn what IBM Cloud Video has recently improved and what portal features are available to customize for your end user experience. This includes ways to brand the portal with cover images and also a feature video tool that allows enterprises to highlight selected material.
Ustream is happy to announce the launch of Ustream Producer 7, the latest version of our robust video broadcasting software. The program is a full featured encoder that offers virtually everything you need for a professional live production while offering an ease of use interface. Functionality includes multi-camera switching, the ability to manage layers (overlaying text or graphics), social feeds, chroma key capabilities, screen share options, and the ability to broadcast in high definition.
The latest version of the encoder offers both new functionality and the feature set of past iterations, but with improved stability. Part of this includes reduced CPU usage from the program, reducing the need to upgrade equipment and offering enhanced performance on existing setups. New functions introduced to the encoder include ISO recording and alternative workflow solutions. Read on for highlights on these features and release notes to track all the changes compared to the prior iteration of the encoder.
Live Q&A for streaming video is a highly engaging, interactive and effective way to educate an internal workforce or promote your brand to external audiences. With IBM Cloud Video, this feature is accessible as a module and can easily be synced with video content through a combined embed code or accessed directly from a channel page.
IBM Cloud Video continues to expand on this feature, introducing both a private mode and external functionality. These combine with an already existing, internal based solution and rich, ease of use moderation tools that allow content owners to cater the module to their specific application. This article goes over possible use cases for the feature before talking functionality and finally tips to be more successful in executing content with a Q&A component.
Looking for some live encoding software? The Ustream Broadcaster software for Mac allows content owners to quickly stream to a live channel or record video content for later use. The desktop application includes additional features to aid the presentation of your video content as well, including screen sharing capabilities, camera switching and being able to broadcast in high definition (HD). The latter is especially important as the IBM Cloud Video and Ustream services support adaptive bitrate streaming technology. This allows those with a faster connection to watch the HD version while others on slower connections can still participate through watching a lower bitrate version that is generated through cloud transcoding.
How well do you know your viewing audience? Are you handing your sales team a list of prospects, but want to offer more insight about how interested these leads are? IBM Cloud Video provides robust individual viewership data and audience metrics to inform marketers and live event producers on the effectiveness of their video content while enabling sales through being able to more intelligently identify highly engaged prospects.
If you are looking ways to take this capability and improve your marketing activities, be sure to check out our on-demand Top 5 Live Video Marketing Strategies with Measurable Results seminar. This goes over actionable strategies to utilize, along with ways to measure results, many of which incorporate the viewer tracking here.
A video thumbnail is an important component of hosting video content online. In many instances, it will be the first thing people see related to the video asset. This can be for external facing assets from a simple Google search, where thumbnails appear in the Video results. It’s also important for internal facing assets using Ustream Align, where channels can be created with a supplemental video gallery with each additional on demand video represented by a thumbnail.
Consequently, a video thumbnail acts as not just a method to preview what the video is about, but also as a “mini-poster” to market that asset. As a result, it’s important to not just make sure a thumbnail is associated with each video, but also to make sure it’s the most relevant it can be. For those looking for a solution that offers greater control over their video thumbnails, Ustream has a suite of cloud based features that include thumbnail generation, selection and also methods to edit the video asset itself in the cloud, which have been recently updated.
The ability to monitor, in real time, stream analytics gives enterprises a way to extract business value from data that is effectively in motion. On external facing streams, this might mean using these metrics to help further bolster attendance through promoting real time statistics on social networks such as noting impressive viewership volume. Going beyond what historical analysis could offer, this gives organizations the ability to inspect and analyze data in order to quickly respond to enhance performance or “right the ship” if the video content is not performing to expectations.
While IBM Cloud Video has always had an impressive array of real-time analytics, this week the cloud platform expands with a new console that allows enterprises to monitor live stream content to an incredibly granular degree. This includes tools to investigate issues to support real-time decision making, such as validating how widespread buffering issues might be and check the overall stream health. This use case can help determine if a report of a viewer experiencing buffering issues is an isolated problem associated with the viewer’s connection or if it points to a larger problem possibly due to connection issues at the broadcaster’s side. The new console offers a wealth of use cases and increased ways to understand stream performance, from the ingest to delivery side. It also includes a visual and user interface update to the live stream analytics console as well, marking an overall update to the live metric capabilities of the IBM Cloud Video platform.
Read on to learn more about the real time monitoring and analytic features available to leverage live data regarding video channels. Also be sure to check out our Live Video Delivery System Built for Scalability white paper, which gives insights into the delivery method used at IBM Cloud Video to better understand the data presented in the live monitoring console.
Video streaming privacy and controlling video access can be a challenge at times, and the reasons for wanting to limit access can be varied. Sometimes there can be legal incentives, such as acquiring distribution rights for a concert in only selected areas. Other times it can just be to funnel the benefit of doing that video content to a source controlled by the content owner. For example, making sure beneficial traffic to a website ends up at a page controlled by the user.
This article covers the wealth of features available at IBM Cloud Video that can facilitate this need to restrict access to streaming content. This includes methods to password protect video assets along with more sophisticated approaches such as restrictions based on demographics like location or age.
This piece is focused on protecting external facing video content. If the need is to instead protect video access for content that has to be internal facing only, Streaming Manager for Enterprise offers more granular control to keep video content inside an organization.