IBM Cloud Video is passionate about supporting our customers and their events. We have a thriving, in-house Customer Success team that works closely with content owners to aid them in their live and on-demand streaming. In 2018, IBM Cloud Video will continue to invest in our support infrastructure to better assist IBM Cloud Video users. This includes launching 24/7 support for Streaming Manager, Streaming Manager for Enterprise, ECDN (Enterprise Content Delivery Network) and Watson Video Enrichment. As a result, content owners get access to in-house experts on these solutions, able to assist them during a live broadcast or event regardless of timing.
These expanded support hours include assistance over phone, chat and email, accessed from inside an IBM Cloud Video account. In addition, the IBM Cloud Video Support Center is also available for guidance with graphic and video tutorials.
Looking to add live polls to your video content? Live audience polling is a powerful tool that can be used to dynamically adapt live content based on feedback. This can alter performances, steering content in a direction viewers it to go, while also gathering valuable information from the audience as well.
This article discusses the benefits of live polling, use cases, tips and also how to create live polls using the IBM Cloud Video platform. If you haven’t used the IBM Cloud Video service before and want to learn more about it first, check out this Getting Started demo.
Looking for a mobile video platform?
In October 2016, mobile usage on the Internet exceeded desktop usage for the first time. This landmark occurrence had been a long time coming, and largely attributed to the influence of smartphones (which accounted for 46.53% of Internet traffic versus 4.73% for tablets). The shift in online video is showing a similar trend. As highlighted in our Video Trends to Look for in 2017, 2016’s data had already shown a major shift to mobiles for video content. In fact, for the year as a whole mobiles accounted for an average of 47.32% of video streaming traffic. What was particularly enlightening was the growth in the enterprise sector. For 2015, average mobile usage was just 5.85% for streaming video, while in 2016 that had grown to an average of 28.80%.
This change in dynamic in has painted a picture where content owners in 2018 and beyond have to be supporting mobile users. This article outlines how services are creating content that is mobile compatible, what codecs content owners should be using along with the importance of adaptive streaming and especially live transcoding for live streaming.
Metadata is a powerful supplement to video content. It enables organizations to more efficiently classify content, using this information for structure, permissions or help develop unique experiences around content types. Metadata can take many forms, from listing a simple description to tying assets to individuals.
To expand on metadata’s growing use, IBM Cloud Video has introduced a custom metadata feature. This acts as a video metadata editor for online content, allowing for a huge expansion of metadata fields. As a result, content owners can add fields with criteria such as “multiple choice” or a numeric value to be associated with video content.
This article documents the new feature, along with covering the value of metadata as it relates to video content and its use cases. For more information on the importance of metadata, also please reference our Video Metadata: Management and Tools white paper.
Transcribing audio can be a slow process. For those looking for a solution to scale or speed up video transcription, a solution is automated audio to text. This takes AI (artificial intelligence) and uses it to transcribe speech through combining information about grammar and language structure. Using this technology, content owners can start generating transcripts through simply uploading a file.
Note: some of these topics were covered in our Simplify Your Corporate Video Strategy webinar, with the archived version available for immediate viewing.
Looking to monetize your video assets or live streams? Interested in pay-per-view (PPV)? Pay-per-view video and paywalls solutions offer content owners a method to create a revenue stream from live broadcasts or on-demand video libraries. This enables organizations to sell their content to viewers, having them pay to access content.
This article describes this process, talks about adding a paywall to your content, strategies and use cases for pay-per-view. For those who prefer a video version, check out our Earn Revenue with Pay-Per-View Video. Although branded as Ustream, the webinar is also valid for IBM Cloud Video.
Winners for the Streaming Media Readers’ Choice Awards 2017 have now been announced. Representing the online video industry’s shining stars as selected by users, categories ranged from cloud based solutions, like the Live Streaming Platform category, to physical offerings, like Encoding Hardware (Live). This year, IBM Cloud Video took home three awards at the ceremony in the following categories:
– Live Streaming Platform
– End-to-End Workflow Solution
– OTT Platform for MSO and MVPD
For more information on the awards, including our history at them, please read on.
83% of executives see securing video content as important. As a result, organizations need a cost effective way to deliver content through secure video hosting. This encompasses both the ability to limit access to authorized individuals and also accountability, the ability to verify that employees viewed critical content.
This article explains the need for video security within organizations and then details the multitude of content restrictive features available. It then discusses utilizing viewer tracking functionality to track who is watching, going over what type of data can be extracted. The piece concludes by reviewing the Q&A module, which adds additional opportunities for employee engagement and valuable organization facing feedback.
Looking to create video news feeds in a way that caters to mobile viewers?
Many customers have asked how they can recreate a Facebook-like video experience with embedded videos. To address this, IBM Cloud Video has developed a player SDK that includes autoplay and pre-buffering functionalities. Due to the pre-buffering logic, video content starts with virtually no delay and will pause automatically when a user scrolls past it. Ultimately this gives viewers a quick, smooth video playback experience comparable with mainstream social networks, but created under your own brand.
To achieve this, developers can use the SDKs to create an app, for Android or iOS, that will present large libraries of content in an easily scrollable, skimmable format for end users.
Closed captions have grown to be an important part of the video experience. While they assist deaf and hard of hearing people in enjoying video content, a study in the UK discovered that 80% of closed caption use was from those with no hearing issues. Not only that, but Facebook found out that adding captions to a video increased view times on their network by 12%. These reasons, along with regulations such as the Americans with Disabilities Act and rules from the FCC, have realized the need to caption video assets. However, caption generation can be time consuming, taking 5-10 times the length of the video asset, or costly if you are paying someone else to create them.
A solution is automatic speech recognition from machine learning, the ability to identify words and phrases in spoken language and convert them to text. This offers content owners a way to quickly and cost effectively provide captions for their videos. To address this, IBM Cloud Video is introducing the ability to convert video speech to text through IBM Watson.