Producing video content? Looking to increase your view counts when a new video is published? This article discusses a video promotion strategy that includes 7 different methods to increase viewership. These range from how your content is shared to syndication efforts to bolster the number of viewable locations.
If you already have a video promotion strategy in place and are looking for more advice, also be sure to check out our 9 Mistakes to Avoid in Your Video Marketing Strategy webinar. This will give some additional advice, and pitfalls to avoid, as part of your video marketing strategy.
- Embed your video in multiple places
- Tweet your videos
- Post you video to Facebook
- Syndicate to YouTube
- Create highlights for long-form content
- Publish to a channel page
- Add content to playlists
Please note, this article approaches this topic from a syndication angle. This means getting your content published and discoverable in places that will result in more views. It assumes that your content is already widely accessible regardless of the viewer’s device or connection speed. If you aren’t using IBM Cloud Video and you aren’t sure if your content is, please read our How Adaptive Streaming Solves Viewer Bandwidth Issues white paper.
More and more organizations are adopting video as part of their overall strategy. This includes video marketing activities to prospects, but also corporate communication. That internal video can be training for a small, core group of viewers, but can also encompass huge events like executive townhalls. In fact, 67% of organizations plan to increase their use of video for HR and corporate communications.
While many enterprise structures can support this increase in internal video, some will run into issues due to a large concentration of viewers. For example, an office that has 1,000 employees at it might struggle with delivering content during all-hands meetings without impacting normal connectivity. This is not an isolated concern either. 71% of technology executives see it as very important to distribute video content without harming the corporate network.
This is where solutions like ECDN (Enterprise Content Delivery Network) come in. These hybrid cloud solutions allow for content to be scaled locally, empowering all hands meetings without disrupting or harming the corporate network. This technology is being constantly improved as well. The latest update is the addition of being able to do remote configuration of ECDN server settings. The new feature not only speeds up the process of having to change configurations, but removes much of the manual work involved.
Looking for some tips to perfect your video content? How about 15 streaming tips for live and on-demand content?
This article covers 15 different pieces of advice to help along your live broadcast or improve on-demand content. There is a larger emphasis for live streaming on this list, as more preparation is involved, although some of this advice is universal or covers aspects after the stream is done that fall into on-demand territory.
If you are a bit more interested in the on-demand studio side of things, it’s recommended to also check out our Video Studio Recommendations white paper. This guide lists not just techniques to use in your studio, but also gives specific gear recommendations from microphones to lighting systems.
- Familiarize yourself with your equipment
- Test early
- Plan around lighting
- Don’t downplay your audio
- Know your upload speed
- Secure a stable connection
- Backup Internet source
- Stay organized
- Promote your live event
- Start your stream early
- Make the live stream interactive
- Utilize a CDN or CDNs to deliver your video
- Prepare for an on-demand version
- Record a local copy
- Create post event highlight clips
Looking for fast video upload speeds? Need a bulk video uploader? IBM Cloud Video has recently added an Aspera Connect integration. This works over the Streaming Manager and Streaming Manager for Enterprise services.
The new integration brings with it a host of benefits that will aid those managing their video assets. These benefits include not just a faster upload speed, but a way to do so without harming other Internet activities like email and web. It also offers a more secure upload process, while taking advantage of being able to upload large file sizes or bulk upload numerous videos.
People are watching more and more streaming content, with year-over-year time spent watching streams growing almost 22% on desktops and 48% on mobiles as outlined in our Video Trends to Look for in 2017 webinar. Viewers like to watch more of a good thing too. This can be for education purposes, entertainment or discovering more about a product or topic. Organizing your video assets into easy-to-find video playlists can aid in more content being consumed, and take advantage of this growth in time devoted to streaming content.
To help in navigating video assets, IBM Cloud Video and Ustream have added a playlist feature. This enables content owners to create numerous playlists associated with on-demand videos. These videos can range from professionally edited assets to auto archives of earlier live streams.
Looking to increase your audience? Want more eyeballs on your product launch? Larger viewership on your live event? Inline video playback on social networks, like Twitter and Facebook, can be a way to bolster your audience size.
This article describes what is inline playback on social networks, the advantages of using it, how to do inline video and the end user experience while including demos.
A lot of the use cases for inline video playback are relevant to marketing. Not all types of video marketing will want to use inline playback, though. In particular, those that are directed at lead generation. Watch our webinar on 9 Mistakes to Avoid in Your Video Marketing Strategy to get some ideas on if your content is brand awareness focused, and would benefit from inline playback, or if it’s more directed toward lead gen.
79% of executives with video content archives agree that a “frustration of using on-demand video is not being able to quickly find the piece of information I am looking for when I need it.” This data comes from a joint IBM Cloud Video and Wainhouse Research report, which interviewed 1,801 executives. That’s an overwhelming majority struggling with this issue, and as content archives grow with time it’s only going going to get more challenging.
One way to address this frustration, though, is by improving content discoverability. This can be through implementing a sophisticated enterprise video search and improving metadata for your video assets, ideally though methods that don’t also increase the time commitment to managing the video archive. This article talks about ways to improve asset discovery, why it should be something to strive for, and discusses recent updates using IBM Watson that are aimed at addressing these needs.
Curious on adding text to your video content? Unsure on if you should do closed captions or subtitles, or even what the differences are between them? This article discusses what are subtitles and compares closed captioning vs subtitles to assist you on which to go with and why.
Looking to deliver live streaming content with closed captions? Curious on CEA-608 captions and how they differ from CEA-708?
This article describes some of the benefits of closed captioning live content while discuss the CEA-608 and CEA-708 methods. It also briefly touches on execution, with emphasis on IBM Cloud Video which has recently enhanced its delivery to support reaching mobile devices with these captions.
Looking to add closed captions or subtitles to your video content? Need WebVTT captioning support?
While closed captions can be associated with aiding the hearing impaired, their benefit goes beyond this for video creators. In this article, learn about captions, why you should be investing in them and how viewing habits are changing in a way that increases their use. Also learn about the WebVTT format for subtitles and caption, how to create them and convert other subtitle formats to them as well. This is topped off with discussing how to add captions to your videos on Ustream or IBM Cloud Video, using Streaming Manager or Streaming Manager for Enterprise.