How well do you know your viewing audience? Are you handing your sales team a list of prospects, but want to offer more insight about how interested these leads are? IBM Cloud Video provides robust individual viewership data and audience metrics to inform marketers and live event producers on the effectiveness of their video content while enabling sales through being able to more intelligently identify highly engaged prospects.
If you are looking ways to take this capability and improve your marketing activities, be sure to check out our on-demand Top 5 Live Video Marketing Strategies with Measurable Results seminar. This goes over actionable strategies to utilize, along with ways to measure results, many of which incorporate the viewer tracking here.
A video thumbnail is an important component of hosting video content online. In many instances, it will be the first thing people see related to the video asset. This can be for external facing assets from a simple Google search, where thumbnails appear in the Video results. It’s also important for internal facing assets using Ustream Align, where channels can be created with a supplemental video gallery with each additional on demand video represented by a thumbnail.
Consequently, a video thumbnail acts as not just a method to preview what the video is about, but also as a “mini-poster” to market that asset. As a result, it’s important to not just make sure a thumbnail is associated with each video, but also to make sure it’s the most relevant it can be. For those looking for a solution that offers greater control over their video thumbnails, Ustream has a suite of cloud based features that include thumbnail generation, selection and also methods to edit the video asset itself in the cloud, which have been recently updated.
The ability to monitor, in real time, stream analytics gives enterprises a way to extract business value from data that is effectively in motion. On external facing streams, this might mean using these metrics to help further bolster attendance through promoting real time statistics on social networks such as noting impressive viewership volume. Going beyond what historical analysis could offer, this gives organizations the ability to inspect and analyze data in order to quickly respond to enhance performance or “right the ship” if the video content is not performing to expectations.
While IBM Cloud Video has always had an impressive array of real-time analytics, this week the cloud platform expands with a new console that allows enterprises to monitor live stream content to an incredibly granular degree. This includes tools to investigate issues to support real-time decision making, such as validating how widespread buffering issues might be and check the overall stream health. This use case can help determine if a report of a viewer experiencing buffering issues is an isolated problem associated with the viewer’s connection or if it points to a larger problem possibly due to connection issues at the broadcaster’s side. The new console offers a wealth of use cases and increased ways to understand stream performance, from the ingest to delivery side. It also includes a visual and user interface update to the live stream analytics console as well, marking an overall update to the live metric capabilities of the IBM Cloud Video platform.
Read on to learn more about the real time monitoring and analytic features available to leverage live data regarding video channels. Also be sure to check out our Live Video Delivery System Built for Scalability white paper, which gives insights into the delivery method used at IBM Cloud Video to better understand the data presented in the live monitoring console.