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Crafting Successful Video Broadcasts: Tips, Techniques and Best Practices from the Pros

Live video is one of the most compelling trends in corporate marketing and communications today, and for our next webinar, we’re bringing together some top practitioners to share their best strategies for broadcasts that engage, excite and drive results.

Join Ustream CEO Brad Hunstable on August 6 for Crafting Successful Video Broadcasts, featuring a panel of experts that includes

  • Eddie Codel, Founder, Eddie.com (live video streaming consultancy)
  • Alden Fertig, Senior Director of Product, Ustream
  • Jeff Frick, General Manager of theCube/SiliconANGLE Media
  • David Martin, Advanced Solutions Architect, Intuit

Each panelist will share ideas, useful advice and guidance, along with a host of resources, that will help make your video strategy a resounding success.

Crafting Successful Video Broadcasts kicks off Thursday, August 6 at 11 a.m. PT. Click here to reserve your spot today!

Ustream CEO Brad Hunstable will moderate a panel of broadcasting experts.

Ustream CEO Brad Hunstable will moderate a panel of broadcasting experts.


On The Wings of Eagles

I’m saddened this week, along with so many of my colleagues, by the loss of a popular and pioneering member of the Ustream community.  Bob Anderson, founder of the Raptor Resource Project and creator of the Decorah eagle cam, passed away yesterday after an illness.  I met Bob almost eight years ago as he explored how to bring global attention to his cause.  He shared his vision on how he wanted to use our video streaming platform to help generate awareness for bird conservation.  Over the years, I developed a close personal relationship with him and had tremendous respect for the man and his work.  His passion for raptors and bird conservation was contagious.

Bob pushed the technological edge to educate and inspire millions around the globe. His partnership with Ustream began in 2008, 10 years after Bob’s first birdcam “Mae’s Internest birdcam” was launched to capture images of ospreys, kestrels, owls and eagles for the world.  Ultimately, Bob’s Decorah Eagle Cam became the most popular live stream of all time with over 324 million views.  He brought this American icon closer to us than ever before.  From live scenes of a mother using her brood patch to warm her eggs while buried deep in the snow to “pipping” to watching these young hatchlings grow and mature — these were annual journeys which millions followed and experienced together in real time.


Gain Massive Viewership for Your Live Event!

You’ve created outstanding content for your live event and put together all the elements of a top-notch video stream. Now, the only question is, who’s going to see it?

Streaming video captures all the excitement and real-time interaction that only a live event can deliver … but only if you have an audience. Email, social media, and organic search traffic can help get more eyeballs on your live content — but are they enough?

In our next webinar, Ustream Director of Demand Generation David Hewlett will give you the scoop on new, innovative approaches to driving audiences to your live video events. Join David on Thursday, July 30 to learn

  • Why traditional means of promoting your live event are still effective … but they’re not enough on their own
  • How to grow your audience while your event is taking place
  • How Sony gained more than 8 million impressions for a single live streaming event
  • How to increase brand exposure, drive profitability, and engage viewers for your next event

Massive Viewership: From Local Broadcast to Global Event kicks off Thursday, July 30 at 11 a.m. PT. Click here to reserve your spot today!


How to Get the Most From Your Live Streaming Event

Live video streaming is rapidly becoming the communication method of choice for companies across a wide range of industries. From internal town halls to worldwide product launches, enterprises are leveraging the power of live video to train, inform, engage and build buzz around the world.

Of course, there’s much more that goes into a video stream than clicking the “Go Live” button. To help you get the most out of your live events, we created a complimentary resource, 10 Tips for Successful Streaming. Download your copy to get handy tips on lighting, audio, audience interaction, re-streaming and more.

Click here to grab your copy of 10 tips for Successful Streaming.


Lights, Camera, Audio, Action! Getting Started with Video Production

When you decide to add video — streaming or on demand — to your marketing strategy, choosing the right tools and technology can seem like an overwhelming task.

“What kind of video camera should I buy?” “Do I really need a top-of-the-line lighting kit?” “Should I go with a handheld or a lavalier microphone?” These are just a few of the questions that might be running through your head as you start planning your first online videos.

Wonder no more, because Ustream’s Director of Product, Alden Fertig, is here with your answers. Join Alden on Thursday, July 23 for our next webinar, Lights, Camera, Audio, Action! Getting Started with Video Production.

You’ll learn:

  • The basic tools and technology you need to create quality videos
  • Options for lighting at three different price points — and what each looks like on screen
  • How to choose the best camera for your needs
  • The pros and cons of different microphone choices
  • What to look for in switching and encoding options

It all starts on Thursday, July 23 at 11am PT / 2pm ET. Register now to reserve your spot


Half a Million Viewers to Join Global Meditation for Compassion via Ustream

On Saturday, July 11, at 9 a.m. Pacific Time, more than 1,500 people will gather in Carlsbad, California for the Chopra Center’s Second Annual Global Meditation for Compassion. With Ustream, the event will allow thousands of additional viewers around the world to join in via Deepak Chopra’s Global Meditation for World Peace channel.

Last year’s event set the Guinness World record for the largest online meditation gathering in history, attracting more than 140,000 viewers from around the world. Organizers expect this year’s event to approach the 500,000-viewer mark. This event is a perfect example of how any organization can leverage video streaming to reach and engage a global audience in a meaningful, impactful way.

The Second Annual Global Meditation for Compassion will feature appearances by Chopra as well as next-generation thought leader Gabrielle Bernstein and CNN en Español anchor Ismael Cala. To follow the event live on Ustream, tune in to the Deepak Chopra’s Global Meditation for World Peace channel on Saturday, July 11 at 9 a.m. Pacific Time. To learn more about Global Meditation for Compassion go here or find tweets using these hashtags: #IamCompassion or #IMeditate.

To learn more about Ustream solutions that can help you communicate on a global scale, check out your options here.

Chopra


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