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Gain New Customers Through Multichannel Live Video Engagement

In a marketplace that becomes noisier and more crowded every day, marketers are looking for new ways to engage customers for their products and services.

In the search for new ways to connect, many marketers are turning to an old-school medium for inspiration: television. The average American spends 34 hours each week watching TV, and live events such as the Super Bowl consistently attract audiences of 100,000 or more.

Today’s customers not only crave real-time content, but they also want a seat at the table — the chance to interact and take part in the event as it’s happening.

Ustream delivers on both counts, as detailed in our white paper Gaining New Customers Through Multichannel Live Video Engagement. Download a copy to learn

  • How Martha Stewart used online video to launch a new brand of home paint, attracting 80,000 viewers who watched for an average of 10 minutes each
  • How HBO promoted the DVD box set of “True Blood” through live online video — and used LiveAd to grow the event’s audience to 135,000
  • How iStrategyLabs created a live video campaign to help a small ale brand improve its brand engagement, resulting in sales that exceeded the company’s annual goal by 13–14 percent

Download Gaining New Customers Through Multichannel Live Video Engagement now


What Should Your Organization’s Leader Care About The Most?

Forty years ago, the vast majority (83%) of a business’s market value was invested in tangible assets such as currency, equipment, land, and other property. Today, 84% of the market value of a business comes directly from its people:

  • their knowledge and skills
  • the services they provide
  • the products they build
  • the intellectual property they create

People represent the greatest investment and the largest expense of most organizations. Leaders must find and develop and retain the people they need, lead those people through the inevitable tough times that arise, and build an organization that is diverse and ready to meet the constant changes and challenges of the 21st Century. This is what keeps your CEO awake at night.

To be effective, today’s leaders must communicate effectively with the people they lead. No matter the worker’s age, education, or role within the organization, the more they know about the organization’s strategy, challenges, values, culture, and other attributes, the more engaged they are and the more they can contribute. Even more importantly, the more they WANT to contribute.

We hope that you will join Ustream on Wednesday, May 27 at 2 PM Eastern / 11 AM Pacific as we kick off a series of webinars that will:

  • Examine the value of effective communications within organizations
  • Outline the risks and results of a failure to communicate
  • Discuss examples of successful communicators and
  • Give you guidelines and practical advice on how to improve your organization’s internal communications

Register for the May 27 webinar: 3 Things CEOs Worry About the Most and How Communications Can Help”


Use Ustream Channels to Improve Organizational Communications

Have you ever wondered how you can improve your communications with your employee’s? Have you considered using video? Channels can help you segment your video content, while making it easy to find and consume. Avoid being exposed to an overbearing amount of content that is irrelevant to your department at work.

 

Here are seven ways to improve your internal communications with video channels:

The CEO Town Hall Channel

This channel is used for leadership to communicate organizational strategy, provide updates on company business, and educate the entire organization on the issues and ideas that are critical to driving the success of the business. Dedicating a video channel for Town Hall meetings provides management with a platform that enables them to share their vision with employees, and engage with them to transform the vision into a reality.

The Human Resources Channel

Human Resources teams often use a dedicated channel to provide employees with updates about benefits, regulatory changes, training content, and opportunities. Many organizations turn to video to help explain benefit options, describe the enrollment process, and clearly guide employee’s on how to choose their plans.

The Sales Enablement Channel

Sales people are frequently busy and need up-to-date information about products, services, pricing, competitors, customers, and markets. Many of our customers dedicate a channel to Sales Enablement to provide a quick, one-stop shop for information about the company’s products and services, market updates, and pricing information to help the sales team perform their job more efficiently.

The Partner Channel

Many organizations leverage partners and resellers to sell and service their offerings. Like your sales teams, these partners need up-to-date information about your products and services, pricing changes, market updates, and more. A Partner Channel enables you to tailor this content and makes it easy for your partners to view the content they need.

The Customer Service and Support Channel 

Your Customer Service and Support team engage with customers on a daily basis. Building a Customer Service channel enables you to provide your service team with updates about company products, services, and campaigns that may affect their workload. The Customer Service team can also use the channel to inform the rest of the organization the critical issues customers are experiencing.

The Marketing Channel

Most of us think of Marketing as an outward facing function, but the Marketing team can also help the rest of your organization by leveraging their channel to create an internal pipeline of updates about the market, products, success stories, and information on upcoming campaigns that will help everyone stay informed and aligned.

The Engineering Channel

The people who build our products and services need a voice too. The Engineering channel can be used to share information about upcoming products, services, prototypes, and product initiatives that are under consideration. Since this information is often confidential and proprietary, it is important to have a security feature that ensures your information stays within your organization.

 

Channels are simple to set up and because the concept of channels is a familiar one, your viewers will find it easy to find and view the content. Channels are a benefit for both you and your viewers and the effective use of them can significantly improve your organization’s communications and boost productivity.

For more information about Ustream Align and how channels can improve your internal communications strategy, contact us at (800) 778-3090

 


Ustream VP of Marketing to Speak at Streaming Media East

When thousands of online video pros pour into New York City for Streaming Media East 2015, Ustream VP of Marketing David Gibbons will be among the speakers sharing the stage.

On May 12–13, the New York Hilton Midtown will host more than 2,000 online video professionals for two days of content covering the latest in live webcasting, encoding and transcoding, Over-the-Top video and TV Everywhere, monetizing content, and many other leading-edge topics in the online video world.

Gibbons will be a featured panel speaker for “Integrating Streaming, Video Conferencing, and Unified Communications Solutions” (Session B204) on Wednesday, May 13 at 3:15 p.m. in the Nassau Room. Among his fellow panelists are Harold Turk, Senior Engineering Advisor, Social and Collaboration Engineering, Aetna and Aaron Roe, Director, CTO/ITS, Deloitte Services LP, who will share insights on how enterprises are integrating video conferencing and live video streaming solutions to drive greater value for their organizations.

View the full conference agenda

For enterprises facing the challenges of adapting to a changing workforce and meeting the demands of highly engaged customers, video plays a vital strategic role for both internal and external communications in building understanding and relationships. Today, we stand at a communications precipice that requires businesses to leverage the absolute latest techniques and tools for the highest possible influence and alignment with customers and employees.

As video takes on ever-greater importance in many areas of business life, the paths between one-to-one and one-to-many communications have begun to converge. Join Gibbons and his fellow panelists as they explore the current implications of these developments and provide a sneak peek at what lies ahead.

See you in New York!


New Webinar: Generate Leads and Demand with Video

As companies look for ways to create more impactful content, many are realizing that text alone is no longer enough. Audiences crave a more engaging experience that they can enjoy and share with their peers. Smart marketers are realizing that video enables them to create that experience in a way that builds lasting relationships, generates new leads and grows their bottom line.

Did you know that 80 percent of Internet users watched an online video within the last 30 days — and that 46 percent of them took some action after viewing the video? What would that do for your company’s lead generation efforts?

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And while on-demand video has become a staple on the Internet, live video offers the added benefits of real-time interaction. To build the most effective strategy possible, you need to leverage both.

To find out how, join us on May 14 for our next Ustream Pro Broadcasting Video Marketing Module Webinar, Generate Leads and Demand with Video. Our experts will show you how you can incorporate live and on-demand video as a way to generate more leads and drive more business. You’ll walk away with a better understanding of how a blended video strategy can take your marketing — and your revenue — to extraordinary new heights.

The fun begins on Thursday, May 14, at 11am PDT. Reserve your spot today!

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