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Ustream Snags Two 2014 Streaming Media Readers’ Choice Awards

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Pop the champagne and crank up the party jams: Ustream is the winner of two 2014 Streaming Media Readers’ Choice Awards, for Live Video Platform and Video Advertising Solution for its LiveAd technology!

This year, the readers of Streaming Media voted for their favorites in a record-setting 31 categories. On November 19th, the winners were announced at the Streaming Media West conference in Huntington Beach, California, which was broadcast live via Ustream.

Not only is this the highest honor in our industry — it’s also the only awards program decided by the end users (that’s you!). So as you can imagine, we’re feeling pretty darn proud.

Here’s our Sales Engineering Manager, Scott Grizzle, accepting the awards on behalf of the Ustream team:

We’re especially thrilled to see LiveAd take home the Video Advertising Solution award. We built LiveAd to offer our clients a more impactful, engaging advertising experience, and to see it emerge as the top vote-getter in its category tells us that, to paraphrase Sally Field, “You like it! You really, really like it!”

So, from the bottom of our humble little hearts, thank you, thank you, thank you for your votes, for your support, and for being the best darn fans a team could ask for!

For a bit of history on what these awards are, the Readers’ Choice Awards are conducted by magazine and web presence Streaming Media. They are dedicated to providing news and resources around the video space, with an emphasis on streaming technologies. The Readers’ Choice Awards component has been around for years, with results published online starting in 2007. Click here for a full list of 2014 award winners.

Learn more about how you can leverage LiveAd and the Ustream platform for your business. Alternatively, try out some of the new solutions available through IBM Cloud Video, which offer additional features lead generation for marketers with Streaming Manager and secure internal communications with Streaming Manager for Enterprise.

Ustream Snags Two 2014 Streaming Media Readers' Choice Awards


New FCC Rule: One Step Closer to Parity?

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Once upon a time, there was radio. Then came network TV. Then came cable. Then came satellite. Now the FCC is pondering a rule change that could move streaming video one step closer to taking the next seat at this table.

According to Streaming Media, FCC chairman Tom Wheeler has proposed an update to the Commission’s definition of multichannel video programming distributor (MVPD). The new rule would give streaming video services the same powers as cable and satellite companies to gain broadcast and cable content — similar to the change made in 1992 that gave satellite providers parity with cable.

“Today I am proposing to extend the same concept to the providers of linear, Internet-based services,” Wheeler wrote, “to encourage new video alternatives by opening up access to content previously locked on cable channels.”

Just this week, U.S. President Barack Obama joined supporters for what has come to be called “net neutrality” — the idea that service providers should treat all data equally. “This is a basic acknowledgment of the services ISPs provide to American homes and businesses,” the President’s statement reads, “and the straightforward obligations necessary to ensure the network works for everyone — not just one or two companies.”

If approved, the FCC’s move would let streaming-only bundled services compete more effectively by including content now standard to basic cable subscribers. That’s good news not only for streaming video providers, but also for consumers who want a wider range of choices.

Read more in Streaming Media’s blog post or download the Wainhouse whitepaper to learn more about the power of live video.


IBM Selects Ustream to Power Video on New Platform

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Video has become a must-have feature for apps of all shapes and sizes. That’s why when IBM created its latest tool for app developers, they knew that video had to be a part of it. And when it came to choosing a video platform, they looked no further than Ustream.

Earlier this year, IBM introduced Bluemix, a new cloud offering that enables organizations and developers to quickly and easily create, deploy, and manage applications on the cloud. By using Bluemix, developers can shorten their development times, allow for flexible capacity, and address any gaps in internal tech resources.

Ustream is the first and only video platform available within IBM’s new offering. Developers using Bluemix can easily integrate video into their applications or simply use it for communicating the benefits of their business. Other benefits include:

  • Command-line and script-based control of video streaming to simplify development of video-intensive cloud apps
  • Greater freedom in customizing and controlling the way video is used and presented
  • Easy-to-find, easy-to-manage content and API keys via the user-friendly Ustream dashboard experience

To learn more, check out the IBM Cloud channel or download our whitepaper to learn more about Ustream’s solutions.


Ustream Delivers Out-of-This-World Footage of Cosmic Drive-By

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When a comet the size of a small mountain whizzed past Mars a few weeks ago — coming within 87,000 miles of the Red Planet — a fleet of scientific observatories, including NASA’s MAVEN spacecraft, were there to record the action. And thanks to NASA’s Ustream channel, thousands of people around the world were able to observe the historic event. (Read more in “Comet takes near-miss route to Mars,” USA Today)

Speaking to USA Today, planetary scientist Roger Yelle of the University of Arizona called the happening “a once-in-a-lifetime opportunity.” For Mars and the comet to be “coming right next to each other … right after this very sophisticated spacecraft [MAVEN] gets there — it just boggles the mind,” he added.

Comet Siding Spring, named after the Australian observatory where it was discovered in 2013, came from the Oort cloud, one of the coldest, most remote regions of the solar system. While most comets in the Oort cloud tend to stay put, this one appears to have been bumped by a passing star and sent on a trajectory towards the sun.

The “cosmic drive-by” occurred on Sunday, October 19, while most Americans were preoccupied with football. “If your team loses, forget about it and just go to the Ustream,” Padma Yanamandra-Fisher of the Space Science Institute advised at a NASA briefing before the event. “This is a lot more exciting.”

Read the USA Today article, “Comet takes near-miss route to Mars” or download the DemandGen Report On-Demand Webinar to learn how your business can be successful with live video streaming.


How to Amp Up Holiday Sales with LiveAd

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If you’re in the retail business, better start eating your Wheaties, because the holiday sales season is in full swing. And if you find it a challenge to get your marketing message heard during the rest of the year, standing out amidst the eardrum-busting pandemonium of the holiday season can seem like an impossible feat.

Hey, we get it. That’s why we created LiveAd, a game-changing online advertising solution for brands looking to amp up their video marketing strategy.

Video is one of the hottest trends in online marketing, and LiveAd lets you take it one step further by harnessing the excitement of live streaming and targeting the exact audience you want to reach. Since we launched the service just over a year ago, hundreds of Ustream clients have discovered just how powerful this combination can be — clients like HBO.

True-ly Impressive Impact

When HBO released Season 5 of its True Blood series on DVD, it promoted the launch through a “Live From the Set” streaming video event featuring stars of the show answering fan questions. Thanks to LiveAd, HBO was able to create an interactive ad that allowed a targeted audience to not only watch the stream, but also join chats on Facebook and Twitter — and, most importantly, click through to Amazon to place their orders immediately.

How effective was it? The event drew over 135,000 viewers who watched an average of 14 minutes … and it racked up more than 60,000 clickthroughs.

So if your holiday advertising strategy could use a little fresh blood (pardon the pun), think about adding a live video element to pump up your engagement … and your ROI.

To learn more, visit our LiveAd page or check out the DemandGen Report On-Demand Webinar.

 


The Concert For Valor: Saluting America’s Veterans

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This Veterans Day, Ustream will provide live streaming services for The Concert For Valor – a free concert to honor our veterans. The Concert For Valor is a first-of-its-kind event designed to bring artists, celebrities and millions of Americans together to honor the courage and sacrifice of veterans, active duty service members and their families. This event will provide a national stage for ensuring that veterans and their families know that their fellow Americans’ gratitude is genuine. Millions of people, including veterans, active duty service members, their families and Americans from all walks of live are expected to watch the free concert.

Performing artists include Bruce Springsteen, Carrie Underwood, Dave Grohl, Eminem, Justin Timberlake, Metallica, Zack Brown Band, and Rihanna.

Watch the show live on TheConcertForValor.com this Veterans Day, Tuesday November 11, 2014 as we broadcast our gratitude to America’s soldiers live from the National Mall in Washington, D.C..


The SMBs Heard ‘Round the World

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Not so long ago, your typical small business was a neighborhood mom-and-pop shop that served a small, local clientele.

Fast forward to 2014, and small businesses are just as likely as IBM to have a truly global presence, with team members and customers located around the world.

With a worldwide footprint comes the need to communicate with audiences thousands of miles away, which can be a challenge for lean-and-mean companies. That’s where Ustream comes in.

Ustream enables thousands of small and medium-sized businesses (SMBs) to realize the benefits of live streaming video. Our clients include some of the most innovative, dynamic SMBs around — businesses like Foster City, California–based Zuora.

Founded in 2007 by three guys in a tiny office, Zuora enables businesses to launch and monetize subscription products and services through its subscription management software. Today the company employs more than 400 professionals at its headquarters in California and at satellite offices throughout North America, Europe, and China.

As you can imagine, managing a team whose locations span nine time zones can be quite a challenge, especially for a small business. How do you keep all your employees engaged and aligned with your mission while still keeping a small-company feel?

Zuora’s leadership found their solution in live streaming video, provided by Ustream. The company began broadcasting its weekly meetings, enabling employees around the world to offer input and ask questions in real time.

But that was just the beginning: Now the company uses Ustream live video to evangelize their brand message. Last year the broadcast of their Subscribed conference in San Francisco attracted more than 20,000 viewers. “That blew away our expectations,” says CMO Brian Bell. “We never expected to get that many watching it live and engaging in the conversation. In fact, it was so successful that when we did the event again in London, we also chose Ustream.”

Read more about Zuora and check out their Ustream channel.

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