Live-streaming is becoming the dominant method for delivering online video, but how can you harness the power of live video and turn the passive content consumption experience into something more active? The answer is easy: combining your video player with the social chat function — not only on the Ustream channel page, but also on your own website as well. Live video streams are a win-win way for your brand or campaign to go viral through social channels, and now you can drive all the attention directly to your site.
Last week, the Seattle Seahawks raised the 12th man flag atop the Space Needle; creating a powerful visual for an entire city to rally behind their winning team. Thanks to their Ustream broadcast, this special moment was not only shared by onlookers and the city of Seattle, but Seahawks fans around the world. By harnessing the power of live, the Seahawks have initiated a hub for fans to connect and engage with their favorite team.
We can’t guarantee a Super Bowl ring, but these helpful tips inspired by the Seahawks and other NFL teams will definitely help you win big in your broadcasts (insert end-zone dance here).
As public relations professionals we are always looking for new ways to create social chatter around a product, make a big company announcement, or launch a new product. With the help of live video and the New Year filled with personal and professional goals, live video could be exactly what your company needs to boost a product launch, company announcement, or internal town hall to the next level.
1. Figure out what you can use live video for
Narrowing down what you can use live video for is always the most difficult part. Whether you are considering launching a new product, having a Q&A session, streaming a conference, creative a LiveAd, or only using live video internally; determining what will help you reach your goals, will help determine everything from who will go live on video, to what equipment you need.
Happy TGIF Ustreamers!
As the world’s largest DJ and electronic music community, Beatport was an easy choice for our very first Follow Friday feature. Let’s take a look at why this EDM powerhouse holds the crown for best live broadcast to bring in the weekend.
Lights, Camera, Ustream!
Thanks to live technology, viewers around the globe have a virtual seat at CES 2014 in Las Vegas. Providing a professional broadcast environment, premium content can now be pushed to any screen across various smart devices. The CES experience can now be showcased in a cost effective way; eliminating expensive satellite trucks with seamless integration of high encoding, switching equipment and all-in-one production systems. Let’s take a look at these professional live streams by tech powerhouses Sony,TechCrunch and Samsung are taking the wow factor to a whole new level in real time.
Starry Night Sky Live Cam Astronomical Observatory
It’s not only the beginning of a new year, 2014 is starting out strong with an outta-this-world event by NASA! Powered by Ustream, viewers are able to watch tonight’s Quadrantid Meteor Shower in live time, as it takes center stage in the night sky.
Watch Quadrantids Meteor Shower LIVE on NASA’s Official Ustream Channel!