By 2021, video is expected to comprise 82 percent of all global internet traffic. For the web audience, expectations of high-quality, personalized content are rising, too.
Many streaming video companies have been looking to artificial intelligence to meet the changing needs of their audience. And, according to David Kulczar, senior product manager of Watson Video Analytics at IBM Watson Media, that trend will continue in a big way, shaping streaming video trends 2018.
We sat down with Kulczar to get his predictions for how widespread the industry’s adoption of cutting-edge technologies will be in the coming year.
Want to learn how to webcast?
This article discusses, briefly, what is a webcast before explaining how to do a webcast of your own in five steps. If you want a video on this topic, along with highlighting many of the features that could be used as part of a webcast or resulting on-demand file, check out this Getting Started Demo.
For all the great strides that live streaming video has made in the 21st century, the captioning process has remained largely stuck in the past. Humans still do the heavy lifting by manually typing captions word by word. Captioning pre-recorded video can take up to 10 times longer than the video itself — and the challenge is even greater with live video, which offers no time for review.
It’s not only clunky and labor intensive — it also can be costly. In fact, many companies agree that budget constraints are one of the top barriers to captioning.
But for full-service video production companies like Suite Spot, manual captioning, arduous as the process may be, still remains the quickest and most accurate way to meet clients’ captioning needs.
That may change soon though, according to Suite Spot Co-Founder Adam Drescher. Automated captioning technology is maturing fast, he notes, and even may be poised to disrupt the entire video industry in the near future. Case in point: IBM Cloud Video recently introduced the ability to convert video speech to text through IBM Watson.
Looking for ways to build collaboration and engagement among your employees? Live streaming company events like all-hands meetings can be a great tool to bring your team together. But internal streams are only effective if employees can actually watch the video. Too often, a network bottlenecks occur when employees use the same ISP to view a live stream. Because video is bandwidth-intensive and puts a strain on your internal network, streaming video can cause the Internet to crash, slow other applications running on-site — or both.
This article discuses strategies to avoid delivery issues to large, locally confined audiences. It approaches this from the need to keep content secure, for internal audiences only, but to successfully deliver that content as well, sometimes across a variety of different viewing devices. For those looking for a use case example of scaling internal video delivery, check out this How to Scale Your Corporate Video Communications webinar that details how IBM’s CIO office manages their own internal video needs.
With the rapid pace of technological innovation affecting virtually every industry, there are few professionals who need to stay more informed than those within the medical community. New information and procedures have the potential to save lives and end suffering, so it’s easy to see the need for practical and accessible knowledge transfer. Luckily, virtual audiences today can witness a procedure or get trained miles from the nearest medical facility, thanks to innovation within live streaming technology.
Below, we’ve outlined three live streaming benefits for medical education. This includes how live streaming technology has increased accessibility, affordability, and will continue to inform the future of the industry. Furthermore, this can all be done while securing video assets to intended parties.
IBM Cloud Video is passionate about supporting our customers and their events. We have a thriving, in-house Customer Success team that works closely with content owners to aid them in their live and on-demand streaming. In 2018, IBM Cloud Video will continue to invest in our support infrastructure to better assist IBM Cloud Video users. This includes launching 24/7 support for Streaming Manager, Streaming Manager for Enterprise, ECDN (Enterprise Content Delivery Network) and Watson Video Enrichment. As a result, content owners get access to in-house experts on these solutions, able to assist them during a live broadcast or event regardless of timing.
These expanded support hours include assistance over phone, chat and email, accessed from inside an IBM Cloud Video account. In addition, the IBM Cloud Video Support Center is also available for guidance with graphic and video tutorials.
Looking to add live polls to your video content? Live audience polling is a powerful tool that can be used to dynamically adapt live content based on feedback. This can alter performances, steering content in a direction viewers it to go, while also gathering valuable information from the audience as well.
This article discusses the benefits of live polling, use cases, tips and also how to create live polls using the IBM Cloud Video platform. If you haven’t used the IBM Cloud Video service before and want to learn more about it first, check out this Getting Started demo.
“The ESPN of technology.” That’s how Jeff Frick, general manager and host of theCUBE, describes his interview show. Founded in 2010 by tech media company SiliconANGLE, theCUBE streams news and interviews from events in Silicon Valley and beyond, and these days it has become must-see programming for tech fans everywhere.
“We go to the big tech events, drop in a live studio and interview the ‘tech athletes,'” says Frick. In 2017, theCUBE will conduct approximately 1,500 interviews from over 100 events. At major annual conferences like AWS re:Invent and VMworld, Frick and his production team will interview as many as 70 tech leaders.
The vast majority of theCUBE’s on-location interviews are streamed live and are also available on demand, along with other in-studio interviews. Some fans of theCUBE tune in via computers or mobile devices for an entire day’s coverage while they’re at work, jumping back to the site when noteworthy tech figures and keynote speakers appear. Event attendees, meanwhile, watch theCUBE interviews when they return from the conference to get additional insight from various executives and customers, Frick says.
Looking for a mobile video platform?
In October 2016, mobile usage on the Internet exceeded desktop usage for the first time. This landmark occurrence had been a long time coming, and largely attributed to the influence of smartphones (which accounted for 46.53% of Internet traffic versus 4.73% for tablets). The shift in online video is showing a similar trend. As highlighted in our Video Trends to Look for in 2017, 2016’s data had already shown a major shift to mobiles for video content. In fact, for the year as a whole mobiles accounted for an average of 47.32% of video streaming traffic. What was particularly enlightening was the growth in the enterprise sector. For 2015, average mobile usage was just 5.85% for streaming video, while in 2016 that had grown to an average of 28.80%.
This change in dynamic in has painted a picture where content owners in 2018 and beyond have to be supporting mobile users. This article outlines how services are creating content that is mobile compatible, what codecs content owners should be using along with the importance of adaptive streaming and especially live transcoding for live streaming.
Metadata is a powerful supplement to video content. It enables organizations to more efficiently classify content, using this information for structure, permissions or help develop unique experiences around content types. Metadata can take many forms, from listing a simple description to tying assets to individuals.
To expand on metadata’s growing use, IBM Cloud Video has introduced a custom metadata feature. This acts as a video metadata editor for online content, allowing for a huge expansion of metadata fields. As a result, content owners can add fields with criteria such as “multiple choice” or a numeric value to be associated with video content.
This article documents the new feature, along with covering the value of metadata as it relates to video content and its use cases. For more information on the importance of metadata, also please reference our Video Metadata: Management and Tools white paper.