Margot Sinclair Savell, Going Inline June 2010 SMBSeattle
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Length: 46:26
In today's world we all engage with brands, products and issues across multiple media with real-time landscapes. For businesses and brands, this means that the right campaign has to reach and inspire the right people, both offline and online.
Join…
In today's world we all engage with brands, products and issues across multiple media with real-time landscapes. For businesses and brands, this means that the right campaign has to reach and inspire the right people, both offline and online.
Join Margot Sinclair Savell, Vice President of Weber Shandwick's Media Intelligence & Digital Strategy group as she explains the intricacies of an integrated, inline approach in helping to identify which combination of channels are most effective in driving advocacy for a specific brand, issue or company.
In this session, you’ll learn:
*
How to build campaigns based on the way people are influenced and where they get their information
* Best practices from Weber Shandwick on how to integrate social media strategy with traditional media for clients
Recorded 06/15/10
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