Ustream ©

The Evolution of the Live Music Business

539 Views Length: 45:04 The Evolution of the Live Music Business
As artists increasingly struggle to make a living selling their music, live tours and other associated products, such as concert tickets and merchandise, have taken on a new importance, and savvy concert… The Evolution of the Live Music Business
As artists increasingly struggle to make a living selling their music, live tours and other associated products, such as concert tickets and merchandise, have taken on a new importance, and savvy concert promoters like LiveNation are taking a larger role by acquiring additional artists' rights beyond the concert tour, including unified rights deals with select artists. What is the future for participants in the live music industry and what is the role of digital technologies in creating new opportunities and experiences for artists, performers, promoters, vendors and fans? What are the issues surrounding online ticketing? How are mobile technologies and online video being used to enhance the live music experience? This panel will discuss the evolution of the live music business with a focus on how to use of digital technologies to promote, produce and create new revenue opportunities around live events.

PANELISTS
Greg Bettinelli, EVP, Business Dev. & Strategy, Live Nation
David Marcus, SVP, Music, Ticketmaster
Naveen Jain, CEO, Sparkart
Chris Guggenheim, CEO, ALL Access Today
Moderator: Kelli Richards, CEO, The All Access Group More