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Kristin Graham, Expedia May 2010

230 Views Length: 69:26 How does a global house of brands with multiple audiences and goals manage its social streams? Build community? Sync with PR and customer services? Integrate social media with recruiting efforts?

This month's breakfast event will feature Kristin… How does a global house of brands with multiple audiences and goals manage its social streams? Build community? Sync with PR and customer services? Integrate social media with recruiting efforts?

This month's breakfast event will feature Kristin Graham, Expedia’s VP of Recruiting and Engagement, as she shares insights and lessons learned on these and other questions. You’ll get an overview of Expedia's approach to social media and community building for their portfolio of global travel brands, which includes Hotels.com, TripAdvisor and Hotwire, to name a few.

In addition, Graham will delve into how social media is changing the recruiting game, sharing a mini case study on how Expedia is exploring and implementing social media to attract and recruit world class talent.

In this session, you’ll learn:

*
How Expedia is approaching social media strategy for its multiple global brands
* Valuable lessons learned while implementing social media tools and building communities
* How Expedia is leveraging social networking to attract and recruit world class talent


Recorded on 5/20/10 More