Neil Beam and Tac Anderson Talk ROI
33
Views
Length: 38:24
What’s the ROI of Social Media?" That’s the dreaded question many Social Media advocates face when making the case for social programs to a C-level audience. There’s no arguing that determining the ROI of Social Media is a challenging topic for any…
What’s the ROI of Social Media?" That’s the dreaded question many Social Media advocates face when making the case for social programs to a C-level audience. There’s no arguing that determining the ROI of Social Media is a challenging topic for any size enterprise, but it’s not insurmountable.
Join Tac Anderson, Digital Consulting Director for Waggener Edstrom’s Studio D and Neil Beam, Senior Manager of Channel Strategy at AT&T as they delve into why ROI is important, what clients managers really mean when they ask for ROI and how to determine ROI for social media efforts using different approaches and real life examples.
In this session you’ll learn how to:
1. Link metrics and results back to initial investment and business objectives
2. Develop an effective timescale of measurement
3. Classify the scope of ROI
Recorded on February 18th, 2010
More
LIVE
![[強震モニタ] nied4maps test](http://static-cdn1.ustream.tv/i/channel/live/1_8931899,112x63,b.jpg)
LIVE
Be the first to leave a comment for this video!