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Recorded live on February 9, 2010 9:14 AM PST

Making Media Work

NewAmerica

NewAmerica
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Making Media Work

190 Views Length: 58:39 The economics of media have been turned upside down in recent years, and many organizations are still struggling to make sense of the new landscape. Authors Jessica Clark and Tracy Van Slyke focus on the rise of a new progressive media in their just-published book, Beyond the Echo Chamber, but their analyses and insights have implications for all corners of journalism.Stories are increasingly developing through active reader engagement -- is this a viable business model, or a passing curiosity? What are the measures of success for media in the future? Where are the opportunities for innovative newcomers? And what are the lessons or cautionary tales for traditional media organizations?



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