Go to Market Strategy

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    RealBranding
    RealBranding
    April 30, 2008
    61:55
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    → Once you've identified your business model, how will you grow your audience?
    → Do partnerships help build a targeted audience?
    → If gaining mass adoption is difficult even for the giants, what are your chances for market penetration?
    → What are the key advantages that emerging companies have over the giants?
    → With the debate of eyeballs vs. engagement, what should the focus of a startup be? At what point should they change their focus?

    Moderator:
    Vineet Buch, Partner, BLUE RUN VENTURES

    Panelists:
    Charlene Li, VP & Principal Analyst, FORRESTER RESEARCH
    Sergio Monsalve, Principal, NORWEST VENTURE PARTNERS
    Jason Oberfest, VP Business Development, MYSPACE.COM
    Deborah Shultz, Strategist, DEBORAHSCHULTZ.COM
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