Go to Market Strategy
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→ Once you've identified your business model, how will you grow your audience?
→ Do partnerships help build a targeted audience?
→ If gaining mass adoption is difficult even for the giants, what are your chances for market penetration?
→ What are the key advantages that emerging companies have over the giants?
→ With the debate of eyeballs vs. engagement, what should the focus of a startup be? At what point should they change their focus?
Moderator:
Vineet Buch, Partner, BLUE RUN VENTURES
Panelists:
Charlene Li, VP & Principal Analyst, FORRESTER RESEARCH
Sergio Monsalve, Principal, NORWEST VENTURE PARTNERS
Jason Oberfest, VP Business Development, MYSPACE.COM
Deborah Shultz, Strategist, DEBORAHSCHULTZ.COM
→ Do partnerships help build a targeted audience?
→ If gaining mass adoption is difficult even for the giants, what are your chances for market penetration?
→ What are the key advantages that emerging companies have over the giants?
→ With the debate of eyeballs vs. engagement, what should the focus of a startup be? At what point should they change their focus?
Moderator:
Vineet Buch, Partner, BLUE RUN VENTURES
Panelists:
Charlene Li, VP & Principal Analyst, FORRESTER RESEARCH
Sergio Monsalve, Principal, NORWEST VENTURE PARTNERS
Jason Oberfest, VP Business Development, MYSPACE.COM
Deborah Shultz, Strategist, DEBORAHSCHULTZ.COM
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