Ustream ©

Great Quote by Rod Brooks!

30 Views Length: 00:23 You've tweeted, pingged, digged and more – but how do you strategically integrate these social channels into an overall marketing mix that works for you business? How do you craft a social media strategy that not only understands the voice of the… You've tweeted, pingged, digged and more – but how do you strategically integrate these social channels into an overall marketing mix that works for you business? How do you craft a social media strategy that not only understands the voice of the customer but also adapts to engage the empowered consumer? How do you set compass points for engagement, activation, loyalty and advocacy?

Join veteran digital marketer Eric Weaver of Tribal DDB and Rod Brooks, CMO of PEMCO Insurance, as they offer an agency and in-house perspective on how they've focused social media efforts and branded engagement programs to build awareness, drive preference and amplify loyalty. Learn firsthand how to determine the level of engagement to reach your market and the steps you’ll need to take to attain your engagement goals.

The inaugural session of Social Media Breakfast Seattle will offer actionable tips for building an effective social media strategy. In this session, you’ll learn how to:

* Define a target audience more effectively
* Integrate social channels into an overall marketing mix
* Determine the type of resources and governance needed to sustain social media tactics
* Create measureable outcomes that align with core business objectives
* Choose the right tools to meet strategic needs

We look forward to seeing you on December 1. Sign up now to reserve your place at this exciting inaugural SMB Seattle event. If you can’t make it in person, join us online as we livestream the event or join the Twitter commentary using the hashtag #smbseattle.

Recorded 12/01/09 More