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Car Concerns Radio With Award Winning New Car Dealer Harry Douglas

40 Views Length: 128:47 Car Concerns With Harry Douglas (Join in) Host: Car Concerns - harry@carconcerns.com Episode: EPISODE641 - Car Concerns With Harry Douglas Harry is driving the New Rally Yellow 2010 Chevy Camaro LT. The Machine is Back with Power & Style. Mark… Car Concerns With Harry Douglas (Join in) Host: Car Concerns - harry@carconcerns.com Episode: EPISODE641 - Car Concerns With Harry Douglas Harry is driving the New Rally Yellow 2010 Chevy Camaro LT. The Machine is Back with Power & Style. Mark Tewart sent the following email to Harry! Mr. Dealer Pay Attention! Your future customer is more of who they are today. There are presently seventy eight million baby boomers. To define baby boomers you are looking at people who are forty five and up. Because of medical advances the baby boomers will live more active lives for longer than any other group before in history. For the first time in history four generations will be living at the same time. Your current customer will be your future customer for a while and they will become a better and better audience. For the first time in history, older people aren't acting old. Many of the vehicles that have been brought out in the last ten years that were designed for younger people have wound up attracting older people. Baby boomers think young and are spending tons of money to enforce their beliefs. The baby boomers are in the highest incomes brackets of any segment and will inherit a large amount of money in the next ten years. To ignore them is commit suicide no matter how different you may think your demographic is. Because the baby boomers are moving into middle and later years, they will value memories, family and friends to a greater degree than they ever have before. Baby boomers will value the emotional and impractical features that attract youth combined with the logical and practical reasons to do business. As a salesperson, manager or business owner this will affect you and how you market and sell to them tremendously. You must make your message match your market. Where do you reach your market? If you are spending more and more money on generic, institutional mass media without targeting who you are looking for, you will continue to get worse results for more m ... More