Ustream ©

Better-For-You Foods: It's Just Good Business

367 Views Length: 89:49 Hudson Institute would like to invite you to join us for the release of a new report examining efforts by the food and beverage industry to sell better-for-you products and what impact those efforts have had on major consumer packaged goods… Hudson Institute would like to invite you to join us for the release of a new report examining efforts by the food and beverage industry to sell better-for-you products and what impact those efforts have had on major consumer packaged goods companies' bottom lines. This report was produced by the Obesity Solutions Initiative of the Hudson Institute, with funding from the Robert Wood Johnson Foundation.Among the topics to be discussed: Can selling better-for-you foods be better for corporate bottom lines? Can shareholders benefit when better-for-you products are emphasized? Can the same strategies be used to improve public health and help the food and beverage industry achieve its business goals? Speakers include: Henry J. Cardello, MBA, Senior Fellow and Director, Hudson Institute Obesity Solutions Initiative, lead author of the study James S. Marks, M.D., M.P.H., Senior Vice President and Director, Health Group, Robert Wood Johnson Foundation Susan J. Crockett, PhD, RD, FADA, Vice President, Health & Nutrition, General Mills Richard Klauser, MBA, Head of Marketing, Nestlé Infant Nutrition Laura Berry, M.S., MBA, Executive Director, Interfaith Center on Corporate Responsibility Hudson Institute Chief Operating Officer and Executive Vice President John Walters will introduce.This event will be streamed live on Hudson's website www.hudson.org/WatchLive.To learn more about the Obesity Solutions Initative, please visit www.obesity-solutions.org More