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Recorded live on June 9, 2011 9:29am PDT

Scaling Social Media Across the Global Enterprise

internetweekny

internetweekny
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Scaling Social Media Across the Global Enterprise

32 Views Length: 24:24 This session will outline the commonly felt ‘pain points’ that global marketers experience when trying to scale their social media program effectively across all markets. In particular, the session will identify how marketers can deliver a consistent brand message globally while allowing local flexibility, and how to measure and understand performance, driving greater loyalty among consumers.



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