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CATFOA - Michael Lebowitz - Monday, May 11, 2009: "Living in a Post-Advertising World"

666 Views Length: 74:04 Michael founded Big Spaceship in 2000. An architect and board member of SoDA (the Society of Digital Agencies), he is also a member of AIGA's Visionary Design Council and the International Academy of Digital Arts & Sciences.

An… Michael founded Big Spaceship in 2000. An architect and board member of SoDA (the Society of Digital Agencies), he is also a member of AIGA's Visionary Design Council and the International Academy of Digital Arts & Sciences.

An innovation-led digital creative agency, Big Spaceship partners with brands to create deeply engaging experiences, products and relationships. Telling stories and starting conversations across the digital landscape, the company has garnered many accolades for its work, including One Show, Clio, Webby and Cannes Lion awards. Big Spaceship holds more FWAs than any other firm and was the first American agency inducted into the FWA's Hall of Fame. Big Spaceship's work for Epson, Sony Pictures, HBO, OfficeMax, Adobe, Corona, NBC Universal, Ford, Target, Royal Caribbean, Nike, Coca-Cola and LG demonstrate a strong breadth of strategic thinking, creativity and production in the digital space.

On Monday, Michael will speak on "Living in a Post-Advertising World." He'll touch on getting rid of the mindset of making "ads that people will love" and focusing, instead, on an understanding of creating a value exchange between brands and their audiences. Michael will also talk about the major infrastructure issues facing advertisers and agencies—noting these challenges encourage opportunistic thinking: "Never waste a good crisis." Finally, he'll discuss shifting from campaign thinking to persistent strategy that affords us the ability to make products and experiences of incredible value.

Don't miss this final event in our 2009 series. Michael's presentation promises great insights, examples and inspiration. Bring your friends and co-workers! More