Trash Talking
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Length: 74:39
As media converges there is a quiet battle being waged within the communications industry between the various marketing disciplines wanting to 'connect' with you.
With the increase in the web's multimedia capabilities and a shift by the mainstream…
As media converges there is a quiet battle being waged within the communications industry between the various marketing disciplines wanting to 'connect' with you.
With the increase in the web's multimedia capabilities and a shift by the mainstream media online, are advertising agencies well suited to maintain their traditional status of brand champions?
Or is it the digital labs who have been building the face of the internet since 1.0? Banner ads might be dying but with open APIs all the rage, they have a leg up in the infinite world of mash-ups.
Perhaps it is PR’s time to truly shine as the web becomes social, mobile and shared in real-time. After all, PR has always owned the realm of third-party endorsement and are more flexible in their ability to build and maintain brand image.
Maybe it is all of them... or none of them.
Initiated by Jamie Read.
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