PARTNERSHIP OFFICIALLY KICKS OFF WITH A LIVE USTREAM OF
“VH1 DIVAS CELEBRATES SOUL” RED CARPET ON SUNDAY, DECEMBER 18 FROM 5-7PM ET
New York, NY, December 15, 2011 – Viacom (NASDAQ: VIA, VIAB) today announced an agreement to stream live, web-exclusive content through Ustream, the leader in live video (www.ustream.com). The partnership officially kicks off with a live Ustream of “VH1 Divas Celebrates Soul” Red Carpet on Sunday, December 18th from 5-7pm ET, and will include future live online-only broadcasts of red carpet premieres, musical performances and more from MTV, VH1, CMT, COMEDY CENTRAL and Spike.
“We are steadfast in our mission to provide our audience a front row seat and exclusive access to pop culture’s biggest events,” said Dermot McCormack, Executive Vice President for Digital, Viacom Media Networks. “The VH1 Divas Celebrates Soul Red Carpet is the perfect occasion to officially launch our syndication partnership with Ustream, which we are confident will only expand the reach of our digital specific live streams to an even larger audience base.”
Under the deal terms, Ustream will partner with select Viacom networks including MTV, VH1, CMT, COMEDY CENTRAL and Spike, to regularly distribute its live digital content in real time, including O Music Awards, Live in NYC, and Red Carpet premieres. Recent beta tests have included The Breaking Dawn Red Carpet Premiere and Mac Miller Live in Chicago.
“We are thrilled to partner with Viacom to distribute high quality live video content spanning music, entertainment, comedy, gaming and news” says Jason Kirk, VP of Content and Distribution for Ustream. “As the leader in live streaming video with an audience of 50 million unique monthly viewers, Ustream is excited to work with the leader in world-class and global entertainment. We pride ourselves on delivering added distribution solutions of premium live events so fans around the world can tune in and interact with one another in real-time.”
The partnership will officially kickoff with the simultaneous live webcast of the “VH1 Divas Celebrates Soul” Red Carpet, which will be exclusively live streamed on VH1.com and on Ustream.com on Sunday, December 18 from 5-7pm ET. Sponsored by Samsung, and hosted by VH1 personality La La Vasquez, the live web only show will provide fans an unfiltered front row seat to all the red carpet action and will feature real time interviews with entertainment’s biggest stars (#VH1Divas). Beginning Monday, December 19, fans can view a curated Red Carpet highlights video on VH1.com and watch the VH1 Divas Celebrate Soul debuting on VH1 at 9pm ET.
Viacom is home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 160 media networks reaching approximately 700 million global subscribers, Viacom’s leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America’s oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world’s most popular properties for entertainment, community and casual online gaming.
For more information about Viacom and its businesses, visit www.viacom.com.
Ustream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream’s free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms. In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts, and gamers which has contributed to Ustream’s Guinness World Record for the “Most Content Ingested by An Online Video Service”. For more information about Ustream, visitwww.ustream.com and follow us on our socials: Twitter (@Ustream); Facebook (facebook.com/Ustream).