Ustream Features Every Public Relations Professional Should Know About

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As more marketers and businesses are embracing Ustream as their live video streaming platform for both internal and external business communications, more publicists are getting involved in the process to generate buzz around their live event efforts.

Ustream has an array of tools for producers and marketers, but with some research and the know-how for where to go, publicists can take advantage of various features to spread their message to a wider audience.

Customize and Brand your Ustream channel for a seamless look

Martha Stewart is the queen of chic, so for her Ustream broadcast to blend with her brand, we helped set her up with a customized channel page.  Not only does it legitimize the stream as a part of the brand, it can also be a hub for archived videos, upcoming shows, and other information you’d like to share with viewers.

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Not Every Video needs to be Live on Ustream

For anyone nervous about a spokesperson on a live broadcast, or concerned the Internet connection may not be strong enough during the live stream; Ustream offers a recorded-to-live feature to alleviate your anxiety.  Easily integrate previously recorded video — from any platform or format — into the Ustream player. So if the Wi-Fi doesn’t work, you can keep recording, and then share the content on loop in the Ustream player once the recording is finished.

Chat Features & Social Media Integration: Create Conversations with Your Audience

There is no better way to engage viewers than to use the social stream and chat features.  Answer viewers questions live on-air to help create engaged conversation with the customer, while also capturing more eyes on the broadcast as their comments are published on Twitter and Facebook with quick links back to your channel.

The best part — as NASA successfully demonstrates below — is the integration of any hashtag or Twitter handle into the social stream to help create virality. In this case, anytime someone tweeted at #NasaTV, it showed up in the social stream.

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For anyone concerned about inappropriate messages, conversations within the stream can be filtered and moderated to protect against unwanted commenters and spam.

Embeds Allow Anyone to Share your Content

Whether you want to drive viewers to your own site, share the video player with a journalist, or post on your social media account; Ustream players can be embedded anywhere on the web. You can also grow your Facebook audience by requiring viewers to ‘Like’ your page before they can watch.

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The Excitement of Live Video is Contagious

Live streaming video is still a new space many companies and personalities are beginning to engage in. The ability for companies to reach large audiences in real-time has never been more pertinent for brands to engage customers in a fun, yet transparent way. The features highlighted above are only a sampling of what publicists can use to create a strong and consistent message that has all of the potential to go viral. Take a chance and play around with the features to test all of live video’s potential.

 

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