Ustream and Wainhouse Research Report Shows C-Level Executives Prefer Live Video for Business Communications

Live webinar scheduled for Dec. 17 to discuss the report’s findings

Online video is coming of age as a way to disseminate information rapidly and directly to large audiences, and some of its biggest fans are C-level executives, who are using live online video at more than triple the adoption rate of associate-level employees.

“Live online video is emerging as a vital component in the corporate communications toolbox, and in future reports, we’ll further dissect this growing market”

Those are just a few of the surprising findings of “Executive Visions on Video in the Workplace,” a new report by Wainhouse Research on the fast-growing use of online video in the corporate sector. Sponsored by Ustream, Inc., creator of the world’s most scalable and social platform for live video webcasting, the report is based on a survey of 1,007 U.S. executives during the fourth quarter of 2013.

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Report author Steve Vonder Haar, a senior analyst at Wainhouse Research, and Ustream’s CEO and founder Brad Hunstable will be hosting a live video webinar – Learn How Live Video Can Help You Climb the Corporate Ladder – to discuss the report’s findings on Tuesday, Dec. 17 at 10 a.m. PST/1 p.ms. EST. The free, interactive webinar is open to the public and press, and participants will receive complimentary copies of the report.

For more information, and to register: http://www.ustream.tv/lp/wainhouse

The “Executive Visions on Video in the Workplace” report is the first in a series of white papers and webinars tracking the corporate use, deployment and executive perceptions of online video.

“Live online video is emerging as a vital component in the corporate communications toolbox, and in future reports, we’ll further dissect this growing market,” said Vonder Haar. “Our survey suggests that top executives are more likely to describe online video as an effective business communications tool than anyone else in your organization. What do CEO’s know about webcasting that you don’t?”

Other takeaways from the report include:

● Online video is effective: 78 percent of survey respondents describe online video as an effective business communications tool, with the most favorable perceptions reported by those who actively use the technology.

● Businesses prefer live video: 72 percent of respondents prefer live online video to on-demand pre-recorded content. This preference may be because live video can enhance communications already taking place in the enterprise.

● Cash isn’t always king: While those who haven’t used live online video technology say they would base streaming video purchase decisions largely on price and return on investment, experienced users are more likely to look beyond financial considerations and also consider factors such as video quality and network capacity.

“Many of our early live video adopters were consumers and media companies, but the tides have turned and this year we’re seeing explosive growth within the business sector,” said Ustream’s Hunstable. “This first report in our Business Video Now series validates that growth, while also offering much needed insight into our industry. Ustream’s live video solutions can help businesses to be more transparent and productive, and this webinar and report are a great way for them to learn about the power of live video and its potential to vault them to the top of their professional game.”

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