Live mobile broadcasting was one of the hottest topics at last week’s South by Southwest event. And while live video — even mobile live video — is nothing new, conversations around its applications are springing up in several sectors, including politics.
Some pundits are holding up the latest mobile streaming video apps as political game-changers as the 2016 election season approaches. Are they right?
Not quite, says Matt Browner Hamlin in a recent article on Medium. Smart campaigners have actually been leveraging the power of live video streaming since the very beginning. Hamlin goes on to describe how he, as deputy Internet director for Christopher Dodd’s campaign way back in in 2007, Ustreamed speeches and Q&A sessions:
People following the presidential primary were able to engage in the same dialogue with a candidate as residents of the early states. Using UStream’s embedded chat functionality, as well as monitoring comments on the sites where our streams were embedded, we were able to bring in questions from people across the country into Dodd’s Q&A sessions with voters in New Hampshire and caucus-goers in Iowa.