TechCrunch: Snoop Dogg Mafia Wars Promotional Stunt Breaks Ustream Record With 2 Million Views

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Leena Rao of TechCrunch reported that Zynga kicked off their newest game, Mafia Wars Las Vegas, with a bang as Snoop Dogg blew up a 4-ton armored truck in the middle of a Nevada desert. The event broke Ustream record for the most viewed original event with over 2 million live views. Check out the video here.

Read the article here.