Writer Kimberlee Morrison noted that Ustream has been providing streaming video since 2007 and has now evolved past the consumer phase to focus on the needs of enterprises. Ustream CEO Brad Hunstable commented that the recent buzz over new apps simply highlights the growing popularity of online video. “In a lot of ways,” he told Morrison, “the Internet is becoming video.”
Hunstable also commented that, while newer apps offer integration with social platforms, they lack the analytics that companies need to attain real business goals. “Ustream,” on the other hand, “is building capabilities for brands to be media companies in their own right.”
Yesterday, Ustream announced the launch of our most powerful marketing tool yet: Ustream’s Pro Broadcasting Video Marketing Module, the only video marketing platform to enable lead capture from both live and on-demand video. Combined with our existing LiveAd tool, Ustream Pro Broadcasting Video Marketing Module enables marketers to generate higher-quality leads at a lower cost per acquisition than non-video solutions.
“We’re offering the first marketing platform for combined live and on-demand video content,” said CEO Brad Hunstable. “Ustream Pro Broadcasting Video Marketing Module enables marketers to easily incorporate all of their video assets into their integration campaigns, leveraging the most powerful video tool available for lead conversion and lowering customer acquisition costs. Combined with Ustream LiveAd, marketers can extend the reach and impact of their video to thousands or millions.”
Before Ustream Pro Broadcasting Video Marketing Module, marketers had to use a convoluted set of tools to create, manage and distribute live video content, a second set of tools to create and distribute on-demand video — and yet another array of solutions to measure the lead-generation performance of both. Ustream Pro Broadcasting Video Marketing Module combines creation, management, distribution, lead capture and analytics capabilities to offer a streamlined solution that delivers real results.
“To succeed, marketers today need viewer information and consumption behavior data to build customer profiles and nurture campaigns,” said Mukul Krishna, senior global director, Digital Media, Frost & Sullivan. “In such a scenario, Ustream Pro Broadcasting Video Marketing Module is designed as a complement to leading marketing automation and CRM platforms. This means that deployment can be quick and economical, with minimal disruption of processes already in place. Ustream’s video marketing platform is focused on streamlining the capture of user information and video consumption behavior and empowering marketers using digital marketing platforms to fully leverage the power of video as an integral part of their marketing campaigns.”